SFDF launches workforce marketing campaign

In September 2021, the South Dakota Governor’s Office of Economic Development (GOED) awarded the Sioux Falls Development Foundation a $50,000 grant for workforce recruitment marketing.

The grant comes on the heels of the SFDF’s first workforce marketing campaign, WORK Sioux Falls. Using insights from that campaign, this campaign will be purely digital and video ads. The ads will be targeted geographically to Minnesota, Iowa, Nebraska, North Dakota, and California to labor forces in healthcare, cyber/tech, and building and skilled trades.

OVERVIEW OF MEDIA PLACEMENT STRATEGY

The goal of the marketing campaign is to inform out-of-state job seekers that South Dakota businesses are hiring with competitive pay and great benefits. The SFDF has been working with a South Dakota advertising agency to develop a media strategy, along with digital and video ads to showcase Sioux Falls as a great place to live and have a career. Below is a sampling of the ads that started running April 10, and will be running through the rest of the year.

FREEDOM WORKS HERE ADS

In addition to the static display and banner ads above, a video ad was also created and will run in the same target markets. You can view it below:

“It’s no secret that workforce is one of the biggest challenges for businesses right now,” said Bob Mundt, President and CEO of the Sioux Falls Development Foundation. “As the leading organization dedicated to improving the economy of Sioux Falls, we’ve been proud to offer innovative workforce programs, but this grant funding gives us the opportunity to do even more, and that’s something we’re really excited about.”

This program was made possible by funding from Forward Sioux Falls, and we look forward to sharing the success after the campaign is complete.

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Forward Sioux Falls logo

 

Forward Sioux Falls is a unique, innovative program designed to grow and improve the Sioux Falls region. Created through a joint venture between the Greater Sioux Falls Chamber of Commerce and the Sioux Falls Development Foundation, we work to outline strategic initiatives to grow jobs, businesses and quality of life.

In Sioux Falls, Michigan native by way of Colorado finds happier, healthier move

Joel Kaskinen claims a “wanderlust spirit” – and with good reason.

The Michigan native’s early career ideas spanned from elementary education to speech, language and hearing and finally to public relations and communications before a passion for higher education became his direction.

“I was an RA and orientation leader during my time at school and decided I can do communications working anything and I’m going to put that skill to use in higher education,” he said.

“I just wanted to move out of Michigan and go somewhere I’d never been and do something totally different.”

He applied to graduate schools nationwide, from New Mexico to Boston, until USD contacted him from a job application portal where he’d submitted an application.

“They had some graduate assistant positions they were looking to fill and saw my profile and reached out,” he said. “I flew to Vermillion to check things out. It was a small town, not really what I was looking for, but I had great faith in the people who had reached out to me, and I loved the campus and the students and said I’m going to try it. Why not?”

That was in 2016. To be honest, he didn’t love everything about the experience. But he found what became the most important thing.

“The thing I loved about USD and Vermillion is it brought me my closest friends,” Kaskinen said. “My closest friends are here. Everyone I hold nearest and dearest I met at USD.”

And that’s why, after leaving South Dakota for nearly four years working in higher education in Colorado, the 28-year-old came back.

“I was going through some mental health stuff,” he shared. “And I wanted to be with people who are going to uplift me and fulfill me. So I came to Sioux Falls.”

In Colorado, he’d experienced tragedy three times – losing three students he worked with to suicide in a year.

“It really kind of broke me in terms of my morale and my spirit,” he said. “I didn’t feel like the community I was living in supported mental health. I didn’t feel like I had the resources I needed. I wanted to support the students, and that weighed heavily on me. I faced my own suicidal ideation and self-harm, and it led me to leave.”

Since coming to Sioux Falls early last year, “it’s been incredible,” Kaskinen said. “It’s really easy to make connections here, and I already feel like I’m integrated into the community and into this city.”

He also has found a job that is bringing him both fulfillment and healing.

Kaskinen is the community engagement coordinator for Lost & Found, a nonprofit whose mission is suicide prevention in young adults.

“I love my job because it’s really impactful and purposeful,” he said. “It’s something I hold near and dear. I turned my pain into my passion. We have lot of work to do and growth to make happen, but I do think we have opportunity for growth and movement.”

Just as important, he now feels part of a community that care about mental health, he said.

“I was living a shell of the person I am,” he said.

“I was isolated in my apartment and lost that luster for community, and being here in Sioux Falls – totally uprooting myself and distancing myself – has helped me be able to share my story. Being around a community that supports mental health fosters and perpetuates this vulnerability that allows me to feel comfortable sharing, and honestly it’s helped heal me and realize my work is important and impactful.”

Additionally, he now sits on multiple task forces and coalitions in the city and is helping with communications and social media for a new professional women’s soccer team coming to town.

“I feel like I can always find a friend,” he added. “Whether it’s in line for a beer at Fernson or walking through the Pavilion, it’s easy to find a friend. And honestly, it’s the thing I was most nervous about. I had my close circle but knew I couldn’t always hang out with them. But I’ve gone to events, networking, the Young Professionals Network, and I’ve made good friends.”

His experience is one that others can replicate in Sioux Falls, said Denise Guzzetta, vice president of talent and workforce development for the Sioux Falls Development Foundation.

“Community, career and cause is the mantra for this generation, and Sioux Falls delivers it,” she said. “We couldn’t be happier that Joel is healthier and happier in Sioux Falls. He’s absolutely right that the support system exists here for your career development, your personal growth and your social life. We can’t wait to see how he continues to help build our community.”

While at USD, Kaskinen would spend the occasional weekend in Sioux Falls but said he has been happily surprised by all he has discovered since moving here.

“This is the biggest city I’ve lived in, and there’s an abundance of opportunities, whether it’s a show at the Pavilion or State Theatre or Orpheum, last summer I started going to free concerts at the Levitt, I’m a huge runner so the trail system is awesome, and the River Greenway is something I love to do,” he said. “And I was pleasantly surprised by the amount of new food and drink and my new fun cultural options. I love that too.”

Are you looking to make a move to Sioux Falls? Email deniseg@siouxfalls.com or visit siouxfalls.com to get connected to opportunities in your field.

Dallas couple drawn to Sioux Falls by work, friends

He’s from Kansas; she’s from Indiana.

They met in Dallas, Texas.

And as of the past few weeks, Sioux Falls has now become home.

“It really is a community,” Preston Schraeder said. “We felt that even when we were visiting.”

Preston and his wife, Sherree, discovered Sioux Falls through their friends Tyson and Nikki Ellenbecker.

“Tyson was one of my roommates in dental school at Creighton,” Preston said. “And his family is based in South Dakota, and his uncle has been an owner in Southwestern Dental for about 20 years. Tyson had always said such great things about Sioux Falls, and then it became less joking about it and more thinking it was an option to move here.”

Preston and Sherree Schraeder, and Nikki and Tyson Ellenbecker

As someone without a family history in dentistry, Preston had to grow his own practice. He followed college friends to Dallas, where he met Sherree, who works in medical equipment and supply distribution.

“I went to the University of Texas in Austin for college and didn’t want to leave after graduation,” she said. “I just loved it so much, the weather was great, and I had a job lined up after school, which took me to Dallas where I met Preston.”

But after several years, they determined the Dallas area wasn’t where they saw their future.

“We felt maybe there were better opportunities, specifically for Preston, outside of Dallas,” Sherree said. “There were things that maybe weren’t ideal long term as a place to plant our roots.”

Still, “for us to finally come to the decision that Sioux Falls was a good place for us took a journey,” she continued.

They visited with their good friends several times and got to know the Ellenbeckers’ friends.

“With all the couples we’re friends with, usually one person in the marriage is from here or went to college here and they’re moving back,” Sherree said.

“A lot of them are between 30 and 40 and starting families, and they’ve come back here for a reason, and they like it, and we like these people. So I feel like we’re making a good decision. We’re moving where we have friends, and they’ve created a small community around them, and all those people have been very welcoming and excited we’re moving here.”

The move solidified when Preston unexpectedly had the opportunity to purchase Riverview Dental, where he’s now seeing patients at 2425 W. 57th St.

“My goal is to have a very traditional family practice,” he said. “It has a great patient base already, and we were very lucky to retain almost every staff member. I walked in, and it was perfect, it was what I wanted to create, so it’s nice to not have to go through the growing pains because it’s here and ready to go.”

As a medical hub, Sioux Falls becomes a natural fit for a wide variety of professionals, said Denise Guzzetta, vice president of talent and workforce development for the Sioux Falls Development Foundation.

“No matter what your career stage or specialty, you’re going to find a fit here,” she said.

“And for someone like Preston in dentistry, when you consider our growing population, the demand is going to be there. And for Sherree, whether she chooses to work remotely or locally, her skills are going to be in demand whenever she might want to consider her opportunities.”

Sherree is still in the process of moving from Dallas and said her early impressions about life in Sioux Falls are positive.

“I was surprised by how many restaurants and boutiques are downtown,” she said.

“I feel like every time we drive through, no matter what the temperature, people are outside walking around. And I don’t think COVID has caused any places to shut down. It seems like it’s alive and well, and that’s really nice to see. It’s a little smaller than Dallas, but I think there’s a lot here and everyone really loves living here.”

Preston agrees.

“It’s amazing how courteous and kind people are,” he said. “Texas is great and has Southern appeal, but it’s also a big city, and people are moving in from everywhere, and sometimes you get a little lost. It’s crazy traffic. You don’t feel that here. But at the same time, we go downtown and there are great restaurants, and it really does provide.”

For now, they’re glad to have found an apartment and are house hunting in south Sioux Falls. Sherree anticipates it won’t be long before their two dogs are making themselves at home on the city recreation trail.

“We lived near a walking path in Dallas and used it all the time, so I anticipate they’ll be running around Sioux Falls in no time,” she said. “We’ve been given really great recommendations. Everyone’s suggestions have been so helpful, so it makes us feel right at home.”

Sioux Falls’ Estimated Population Surpasses 200,000

A city of 200,000

The following is a news release from the City of Sioux Falls.

Upon another strong year of construction, strong job growth, and improvements within our community’s quality of life standards, Sioux Falls continues to see its population increase.

The population of Sioux Falls now is estimated at 202,600, a growth of 6,750 people over the last year. This 6,750-person increase over the past 12 months means the city grew at a rate of 3.45 percent.

Historically, Sioux Falls has averaged a 4,280-person annual increase for more than a decade (2.40 percent annually). In 2020, the city’s population grew by 5,100 (2.7 percent).

The population estimate is calculated by Planning and Development Services, based on a variety of data points from the U.S. Census Bureau and local building permit information.

Move from Idaho leads to Crumbl Cookies manager going ‘all-in on Sioux Falls’

This was the deal: Move his family to Sioux Falls, open a couple of cookie shops and move on in a few years.

Colby Wilson and his wife, Janessa, had never been to the city before when the topic came up last winter. He was a project manager for a health system in Idaho; she was moving toward nursing school.

But when his childhood friend Brock Stokes approached him about helping expand Crumb Cookies to Sioux Falls, he was ready to listen.

“I had been in college at Utah State where Sawyer Helmsley started Crumbl in 2017, and I knew him from playing baseball growing up, so I had kept my eye on Crumbl, and I knew they had something going, and I wanted to be a part of it,” Wilson said.

“Brock told me he had just franchised some locations in Sioux Falls and was looking for someone to manage them, so after talking about what Sioux Falls had to offer, it got us really excited, and my wife and I decided to pursue the opportunity.”

They visited for the first time in early May before making a final decision.

“We wanted to be in the community and go to church and see what it would be like to live here, and we absolutely loved it,” he said. “It was a lot of fun on Phillips Avenue, and we had an opportunity to attend a local church and got to know some folks who were super friendly. Good food, good people, we couldn’t stay away.”

They moved in July and opened Crumbl Cookies at the end of the month to record crowds.

“As soon as the store opened, this community was so fantastic,” Wilson said. “Let’s just say Sioux Falls loves our cookies. It was absolutely insane.”

And the Wilsons soon realized they loved Sioux Falls enough to buy a house right away. They’ve moved into a west-side neighborhood near Roosevelt High School and have connected to the community in a big way.

“We’ve got season passes to the zoo and spent a ton of time there, the Pavilion, Butterfly House & Aquarium. We have a membership at Sanford Wellness, so we spend a lot of time at the pool,” he said. “I’ve started to do a little cycling – I’ve been a runner in the past – and there’s a fantastic trail system, and we love dogs. The dog parks here are absolutely fantastic. And we have two small children, so it’s been fun having access to so many parks.”

They’ve also established a tradition of Sunday breakfast at the Phillips Avenue Diner, explored SculptureWalk and toured holiday lights.

“It’s been tough being away from family, but so quickly we’ve gotten friends and people we consider family,” Wilson said.

The family’s experience is one shared by many others, said Denise Guzzetta, vice president of talent and workforce development for the Sioux Falls Development Foundation.

“We hear this continually – once families discover Sioux Falls, they become connected to this community easily and in many ways,” she said.

“In Colby’s case, it’s especially fun to see he moved for a role in the retail industry and is experiencing such a good fit. We have so many outstanding retail opportunities, whether you’re looking to be an owner/manager or grow your career on the culinary or customer service side. You don’t hear as much about people relocating for these roles, so Colby is an example of why it’s absolutely something for retail professionals to consider.”

It has been so busy at Crumbl, Janessa has been helping out there while still exploring options for nursing programs.

“She wants to pursue an advanced nursing degree, and there are tons of options,” Wilson said. “Pick a university, and they’ve got a good program. It’s just tailoring to our schedule and how quickly she wants to go through a program.”

The coming year will bring new developments on the cookie front, too, as the Wilsons are helping open the city’s second store at Dawley Farm Village later in the year.

And as for the original agreement – spending two or three years in Sioux Falls – that could be changing too.

“We truly are enjoying it so much that my wife is starting to talk about five- and 10-year plans and committing to this community,” Wilson said. “We’re all-in on Sioux Falls. We’ve dug ourselves into the community as quickly as possible. We love it.”

Sioux Falls has an overall “A” Niche grade

Sioux Falls is among the best cities to live in according to Niche.com based on crime, public schools, cost of living, job opportunities, and local amenities. Niche bases their rankings on data from the U.S. Census, FBI, BLS, CDC, and other sources.

Sioux Falls ranked 53rd with an overall “A” Niche grade. Factors include:

A Good for Families

A- Jobs

A- Public Schools

A- Nightlife

A- Commute

B+ Housing

B+ Cost of Living

B+ Diversity

B Health & Fitness

B- Outdoor Activities

C+ Weather

C+ Crime & Safety

Click “Learn more” below for additional information.

Out-of-state Job-seekers Relocate to Sioux Falls for Variety of Career Opportunities

Other than his time in college, Dane Rausch had never lived outside Wichita, Kansas.

That changed a couple of months ago, when the 24-year-old moved to Sioux Falls for a promotion at Novak Sanitary Service as district controller for the Heartland division.

“I actually had never been to the state of South Dakota and knew zero about Sioux Falls,” Rausch said. “The furthest north in the Midwest I’d been was Minneapolis, and I’d never made it to South Dakota.”

But he and his fiancee, Kinley, who got married in late April, were ready for a change. She left her job in marketing at the Wichita airport and started looking for graphic design and social media jobs.

“She’s already said the amount of growth we’ve noticed in Sioux Falls versus Wichita is great, and we don’t think she’ll have a problem finding a job at all,” Rausch said.

“It’s been a crazy couple months with moving and planning a wedding, but it’s been a super easy transition. People have been incredibly helpful, and it’s been way easier than I thought it would be.”

Dane and Kinley are part of a growing number of people relocating to Sioux Falls for career opportunities, said Denise Guzzetta, vice president of talent and workforce development for the Sioux Falls Development Foundation.

“And that’s not surprising because there are so many opportunities here and more surfacing literally every day,” Guzzetta said.

“In our office, we see everything – from positions at corporate headquarters to the skilled trades, retail and hospitality, and so much more. If you want to embark on a fulfilling career path, we are going to have one that’s a fit for you here.”

Rausch said he was “anxious to see how big or small Sioux Falls felt” and was happy to discover “it still has a nice smaller-town feel. It’s not as overwhelming as moving to Minneapolis or even Omaha, and there is so much more to do recreationally outside than we noticed in Kansas. A lot more parks. There’s a huge dog park, and the downtown scene is a lot more diverse than the Wichita downtown scene. That was mainly bars, and it’s a nice contrast in Sioux Falls. You have your shopping, you have your dining, and you have your bars.”

They’re paying a little more in rent than in Wichita, “but the space is almost double what we rented there, and there’s a lot more going on,” he continued. “We came to visit when the Downtown Burger Battle was going on, which was really cool, and there are events and activities that are way more interactive than back in Kansas.”

Varied opportunities

New college grad Jessi White knew she wanted to move out of her native Kentucky, and she looked to her aunt and uncle for advice.

“They had traveled across the country, and their favorite spot is South Dakota. It’s where they want to live after retirement,” said White, who earned her bachelor’s degree in accounting from Marshall University at the end of 2020.

“I’ve never traveled this far in my life.”

She wanted to work in the area of taxation and found an opening as a tax accountant at Raven Industries.

“Everything about the job was something I had always wanted, so I figured why not,” White said. “In South Dakota, you don’t have to pay state taxes. In Kentucky, we do. There were all kinds of benefits when I lined it up. I love the snow – living in a place where I get to experience the four seasons.”

She likes the size of the metro area, around 250,000, because “you don’t have to travel far to go everywhere and do everything. I’ve joined a couple Facebook groups for people new to Sioux Falls, and people are super helpful with places to go and see. I’ve got a list lined up for summer.”

Her co-workers have made her work experience “above and beyond my expectations,” she added.

“I’d only had smaller internships, so it was a little scary moving to a new place not knowing anyone, but everyone has been super welcoming, and everyone at work made sure off the clock I was doing OK. Even though Sioux Falls is a bigger town, everyone is super friendly and nice and making sure I fit in.”

Naz Kahn arrived in Sioux Falls for a role at Raven around the same time as his co-worker – following a much longer journey.

Originally from Bangladesh, he came to the U.S. in 2013 for graduate school and went on to complete a master’s and Ph.D. in mechanical engineering from Purdue University.

His research focused on agricultural robotics and led him to a role as a senior research engineer at Raven, which is a leader in autonomous agriculture solutions.

“I worked with a few ag companies in research projects, and all of them know Raven is big in this field, so it was really exciting and interesting for me to join here,” he said.

“When I got the phone call for the interview, I searched for South Dakota, and the first city was Sioux Falls, so I figured it must be a big city, but I didn’t know much about it. My parents and my family in the U.S. were excited I was moving to Sioux Falls and knew South Dakota is a nice place for vacations, so everyone is planning to come here this summer and use my apartment as a hub.”

He found a place to live within five miles of his downtown office, and “there is no traffic, which was new to me,” he said.

“When I first moved, I worried about Indian groceries and restaurants, and I don’t know if it was me or luck, but within the last three months, three Indian grocery stores opened, so that was exciting for me.”

He also is enjoying his move and his new career.

“There is no dull day at Raven. Every day, I work on something new,” he said. “The ag project I’m working on now, as far as I know, no one in the ag industry is working on something like this. The problems we have and the solutions we come up with are all new.”

Executives find fit too

Those later in their career also are finding fresh opportunities in Sioux Falls. Rick Weelborg moved from Houston in October 2020 to become the city’s chief technology officer.

His career had taken him from Seattle to Thailand before Texas, with service in the Army and a resume that includes leadership roles at Compaq Computer Corp., Hewlett Packard and IBM.

He was beginning to grow his own IT company when the pandemic halted new contracts and his subsequent business development.

“With everything going on, I was looking and had always been keeping my eye on the region and was looking for a new opportunity coming out of COVID when the chief technology role opened up,” Weelborg said. “There were a lot of things about the position that really attracted me, and it seems like a good fit to get back to South Dakota.”

He grew up in Dells Rapids, graduated from high school in 1987 and spent two years at Augustana University before joining the Army.

“It seemed like coming out of high school we would do whatever we needed to get out of South Dakota and get to a big city, and now I find most of my peers are finding their way back to where we grew up,” he said.

“I think you leave and then realize quickly how good we have it in South Dakota.”

He had moved back between homes on and off over the years but hadn’t spent much time in Sioux Falls for the past six years.

“And the downtown has been transformed, and there’s more to come,” he said. “So I’m really enjoying that and checking out new parts of Sioux Falls that have grown. I’m renting a town house on the northwest side that used to be a cornfield and am still in exploration mode, but eventually I’ll buy a house.”

While it’s his first public sector job, he and his director, Mike Grigbsy – who also moved from Texas — and Mayor Paul TenHaken all bring private sector experience to city government, he said.

“This is a very technology-forward administration,” he said. “And my role involves reaching out across the city and looking at – from a technology perspective – what we can do to ultimately provide better services for the community.”

He also has found it easy to connect since moving back, he said.

“Even though I came in November and it was colder and COVID and everything, I was still able to start connecting pretty quickly,” he said. “It’s growing, and even in the last six years, the city is much more diverse, and there’s so much going on, so much growth, which is part of the reason I wanted to move back too.”

Ready to find an opportunity that’s right for you in Sioux Falls? Click here to get started.

Logistics Companies in Expansion Mode Find Fast Success at Foundation Park

Nordica Warehouses & Lineage Logistics are in expansion mode

It started with 200,000 square feet.

Then an additional 105,000 square feet.

And Nordica Warehouses wasn’t done yet.

In the past year, it has added another 200,000 square feet of warehouse space at its Foundation Park location in northwest Sioux Falls.

“So we’ve grown a little bit,” president Dan Afdahl said.

“And it’s not full. But it’s getting there.”

Nordica has space for another 105,000-square-foot building, “and I would say within the next year or two at the most we’ll probably add that,” Afdahl said.

The success of Nordica highlights multiple advantages enjoyed by the logistics industry in Sioux Falls as a whole and at Foundation Park specifically.

It offers rare access to rail transportation, sits near the intersection of two interstates and has established infrastructure to accelerate building.

“The early success of this industry at Foundation Park has been fantastic,” said Dean Dziedzic, vice president at the Sioux Falls Development Foundation.

“It’s very expensive to get into this business, and so many businesses want to use a third-party provider, that companies making the investment in warehousing and logistics are seeing demand for their services.”

If you want to build a big building, there just aren’t any building sites around. There’s dirt, but you have to have the infrastructure – roads and utilities – and that’s what’s out there (Foundation Park).

Dan Afdahl, President, Nordica Warehouses

In addition to Nordica, Lineage Logistics is in expansion mode.

The Michigan-based logistics company is a global industry leader that earlier this year acquired Win Chill, which was the inaugural business at Foundation Park when it opened in 2018.

Lineage Logistics is made up of newer cold chain industry players as well as local and regional family businesses.

Its current expansion will add about 130,000 square feet, bringing the facility to more than 450,000 square feet of freezer storage.

 

“Their master plan was to get to as much as 800,000 square feet, so they can still put more out there, plus we have additional land to the west, so there would be opportunity to add on to meet demand,” Dziedzic said.

For Nordic, the 500,000 square feet at the Foundation Park operation represents about half of its total warehousing in Sioux Falls. Adding more will require more land.

“If you want to build a big building, there just aren’t any building sites around. There’s dirt, but you have to have the infrastructure – roads and utilities – and that’s what’s out there,” Afdahl said of Foundation Park.

The company’s growth is being driven primarily by new clients, with about 25 percent coming as current customers expand. Nordica specializes in storing cardboard boxes and other raw materials going to manufacturing plants.

What we’re seeing in terms of our development pipeline is interest from bigger users looking for larger parcels and planning more square footage than we’ve historically seen in Sioux Falls.

Dean Dziedzic, Vice President of Economic Development, Sioux Falls Development Foundation

 

“We’re kind of the only show of that kind for warehousing in the region,“ Afdahl said.

Foundation Park has land available, but it’s being spoken for quickly.

Amazon has its new fulfillment center under construction, and CJ Foods plans to break ground later this year on its food processing facility on the north end of the development park.

There are four sites remaining that have rail access, and more property will be opened up as the north end of the park is developed with infrastructure this year.

“What we’re seeing in terms of our development pipeline is interest from bigger users looking for larger parcels and planning more square footage than we’ve historically seen in Sioux Falls,” Dziedzic said.

“And we are getting thin on nonrail sites, so we do need to expand north of the tracks. We probably can’t get there soon enough. Back in 2015, we were standing on a gravel road looking across the landscape at a lot of cornfields.”

The success of the park likely means additional opportunities for existing businesses that support industry, such as Nordica.

“They’re selling land and developing more land, and they’re bringing in people who all could be customers for me,” Afdahl said. “So I’m glad they’re doing it.”

Become a Member

As a small non-profit organization, the Foundation relies on the financial support of our member businesses and long-time supporters. From local start-ups to major corporate employers, every dollar of financial support allows us to carry out our mission to create quality economic growth and workforce development in the region.

Development Foundation Members, past and present, are part of a legendary organization that has played a major role in our region’s growth since 1954. Your membership support has made and continues to make an impact on the growth and development of our community now and into the future; and on each and every person that calls our area home.

Member benefits have expanded with opportunities to participate in our workforce attraction and development efforts and programing, access to growth and retention advocates, site location assistance, information resources, and international trade services. Our online membership directory, traditional or virtual groundbreaking ceremonies hosted by your Development Foundation, and invitations to our annual meeting and WIN Summit provide you with additional marketing and networking opportunities.

The Board of Directors would like to thank the business and individuals that have renewed their membership during 2021 – partners in maintaining and renewing our regional economy now and beyond! We encourage other members of our corporate community to consider joining our efforts as we continue to make Sioux Falls one of the best places to work, live and enjoy life.

Join us! Call 339-0103 or email info@siouxfalls.com today. Become a Member. Be a part of the legend and legacy; be a part of our collective future, be a part of the Sioux Falls Development Foundation.

Thank You Existing Industries!

Existing industries and businesses in the Sioux Falls area provide jobs, support community needs and drive our economy. On March 18th, the Sioux Falls Development Foundation hosted an existing industry appreciation event to say thank you. Attending businesses enjoyed an afternoon of golfing at Great Shots and watching the tip-off of the NCAA basketball tournament. During the event, businesses also had the opportunity to network with our partner organizations from the state and local level that offer services geared towards helping businesses grow and expand in the Sioux Falls area. Thank you for all you do!

President’s Report: Forward Sioux Falls Powers Ahead

President’s Report

Forward Sioux Falls Powers Ahead

Since its inception in 1987 by the Sioux Falls Development Foundation and the Greater Sioux Falls Chamber of Commerce, the Forward Sioux Falls program has provided the mechanism and resources needed to address critical economic development projects in the region. Forward Sioux Falls 2026 continues that brilliant tradition and is off to a great start after the official kickoff last month.

FSF 2026 will continue the strong tradition of providing resources in addressing critical issues facing Sioux Falls and investors are lining up to be a part of the solution. Working from a strong foundation formed by FSF 2021 in developing Foundation Park and conducting the Strategic Workforce Action Agenda, the Development Foundation and the Chamber have designed the next five-year plan to achieve maximum benefit for the region.

Talent Attraction, Retention & Development

  • External Talent Recruitment
  • YPN Marketing, Talent Draft Day, Talent Tours, Talent Rebound, Cyber Recruitment
  • Internal Talent Development
  • Career Connections, Your Future STEM, Internships & Apprenticeships, Special Populations
  • Business Partnerships
  • Recruitment Council, WIN Summit, WIN Engagement Platform, Sioux Falls Thrive
  • Housing Partnership

Business Retention, Expansion & Attraction

  • Existing Industry Retention & Expansion
  • Comprehensive Marketing
  • Existing Industry, Targeted Industries
  • International Trade Programming
  • Foundation Park Support

Innovation & Entrepreneurship

  • Cyber/IT Park
  • USD Discovery District
  • Zeal Center for Entrepreneurship

Business Advocacy, Airport & Quality of Place

  • Innovation Center of Excellence – Leadership, Diversity, Equity & Inclusion
  • Advocacy & Policy Development
  • Future Sioux Falls Strategic Plan
  • Airport Marketing

Forward Sioux Falls is now in its public phase and we invite all Sioux Falls businesses to be a part of our future. Please contact Mike Lynch at ForwardSiouxFalls.com or 605-373-2008 to discuss your participation.

Bob Mundt
Story by

Bob Mundt

President/CEO, Sioux Falls Development Foundation

Forward Sioux Falls Launches Public Campaign

The public portion of the Forward Sioux Falls 2026 campaign is well underway, as over 130 volunteers have been assembled to broaden the reach of investors and augment economic and workforce development efforts over the next five years.

Co-chairs Dave Rozenboom (First PREMIER Bank), Dave Flicek (Avera McKennan Hospital and University Center) and Paul Hanson (Sanford Health), as well as Honorary co-chair Mayor Paul TenHaken have assembled a team of 39 community leaders to serve on the campaign cabinet.

A public campaign launch was held on February 23rd at Southeast Technical College, where the co-chairs conveyed both the initiatives that will be extended into the next program, as well as new initiatives that will help elevate the region’s economy.

Funding for the following core initiatives will be extended into Forward Sioux Falls 2026:

  • Talent development, attraction and retention
  • Business attraction, retention and expansion
  • SiouxFalls.com
  • Foundation Park
  • USD Discovery District
  • Zeal Center for Entrepreneurship
  • Sioux Empire Housing Partnership
  • Sioux Falls Thrive
  • YPN
  • Business Advocacy

40-person campaign cabinet

New Forward Sioux Falls 2026 initiatives include:

A Housing Fund will involve a partnership among the City of Sioux Falls, Sioux Empire Housing Partnership (SEHP), US Department of Housing and Urban Development (HUD) and others to create a fund and provide resources to address our workforce accessible housing needs.

Partnering with local businesses from a variety of industry sectors, Career Connections will provide high-potential at-risk high school juniors and seniors with a career exploration and mentorship opportunity and financial assistance for concurrent dual-credit course work to help them begin their post-secondary education and career journey.

Support for REACH to expand their workplace literacy program.

Partnering with Dakota State University, local tech companies and the City of Sioux Falls, Forward Sioux Falls will provide seed funding to create a visionary Cyber/IT Park in Sioux Falls.

The Innovation Center of Excellence, housed within the Greater Sioux Falls Chamber, will provide an opportunity for the public and private sectors to partner, collaborate and deliver innovative programming focused on diversity, equity, and inclusion. The Center will also support Next Level Leadership Academy, New Ideas, Think Tank, and others.

Funding for our next “Future Sioux Falls” Strategic Plan, a community-wide long-range vision and strategic planning process.

The campaign is scheduled to run through June and to date, over $10.4 million of the $15 million cash goal has been raised.

Filmmaker Moved Here During Pandemic, Thinks He’ll Stay

When 2020 started, John Larson planned on spending much of the first quarter in Kenya, Africa, shooting a project for Netflix.

Working from a refugee camp in what he calls “a very remote place,” he was putting in 14-hour days and didn’t have much internet access.

Flying into Nairobi in March, “I remember landing at the airport and seeing everybody had face masks on,” he said.

“We got our stuff off the plane, and they took our temperatures, and we found out COVID was happening.”

When he returned to New York City, where he had lived for nearly a decade, film work he’d lined up “was like cancel, cancel, cancel,” he said. “It was the week they were shutting down the city, and you felt like you were in a zombie movie. It would be noon, and there were no cars on the street.”

He’d planned a trip back to his native South Dakota for a family memorial service, so he flew out, and when he landed, his business partner called “and said ‘you might as well just stay in South Dakota because we’ve had every job cancel until August.’ This was in March,” Larson said. “And that’s when I came back to South Dakota, and I haven’t really left since.”

It has been an unlikely homecoming for Larson, who grew up in Chamberlain and graduated from USD, but one he’s enjoying.

As a kid, he never saw a job as a filmmaker as a career path. But working on a documentary during college sent him in that direction.

While studying film and journalism at USD, he began as a production assistant for “Warrior Women,” a documentary featuring the story of Madonna Thunder Hawk, an early American Indian Movement organizer, and her daughter Marcy and their nearly 50 years of activism.

“And I ended up working off and on for a good three or four years, first as a PA and then doing additional camera work, and eventually I was credited as a cinematographer and associate producer on the film,” he said.

“It was shot in South Dakota but brought me to New York City because that’s where they were editing the film. Half the film team was from New York City, and they needed help with the initial editing, and it just lined up.”

It was shot in South Dakota but brought me to New York City because that’s where they were editing the film. Half the film team was from New York City, and they needed help with the initial editing, and it just lined up.

John Larson, Filmmaker

The documentary was nominated for a prestigious Peabody Award and led Larson to a yearlong fellowship in Brooklyn, N.Y., at UnionDocs, a center for documentary art.

“After that, I basically had to start over at square one, first as an assistant, then a production assistant, then I gradually was able to work my way up,” he said. “Eventually, I became a director of photography, but it was very hard coming from the Midwest and not knowing anybody out there. Many people go to school there and have family in the industry, so they have a built-in network, and I had to build it from scratch.”

It led him to a variety of corporate work and commercials, along with work on the documentary short “Edith + Eddie,” the story of 96-year-old Edith and 95-year-old Eddie, who are America’s oldest interracial newlyweds. Their love story is disrupted by a family feud that threatens to tear the couple apart.

“We ended up working on it two years thinking it would be a long feature film, and it ended up being a short,” he said. “And they didn’t really need anything I shot after my first day, so it was a crazy thing.”

But it was successful, winning multiple film festivals and even being nominated for an Academy Award.

“For me, the coolest thing was it got into a pretty prestigious cinematography festival in Poland, and they actually flew me out to be at the festival and talk to people,” Larson said.

Back in Sioux Falls, he sees opportunity to build on his filmmaking career.

“There’s a lot of things I’d like to do in South Dakota, film-wise,” he said. “South Dakota is a very interesting place, and I don’t think it gets the attention it deserves. I would like to try and see if I can do some more projects here.”

He has been splitting time between Sioux Falls and family in Chamberlain but is trying to relocate to Sioux Falls on a more full-time basis.

“I used to see Sioux Falls as like a suburb without the city – I felt like the whole town was a suburb – but now it feels like it’s starting to have that city part,” he said. “I was never that into the restaurant scene before, but now I feel like it’s very up there and diverse.”

While he has been limiting exposure to the city during the pandemic, he can tell already “life is a lot easier here,” he said.

“One of the reasons I left New York is I was paying $2,000 a month for a one-bedroom apartment, and it was not a nice place. For half that, you can get a really nice one-bedroom apartment here. You can actually go to the post office and leave in under half an hour. So there are conveniences to life you can have here that are really nice and you can’t quite get in the city.”

Creative workers like Larson increasingly are finding a fit in Sioux Falls, said Denise Guzzetta, vice president of talent and workforce development for the Sioux Falls Development Foundation.

“As a filmmaker with his experience and achievements, it’s going to be exciting to see where John decides to focus his talent,” she said. “But there absolutely will be interest in working with him, and he’ll also find it’s very easy to travel from Sioux Falls when his work takes him elsewhere, while taking advantage of everything that makes this such a desirable place to live.”

More affordable housing and a supportive arts community are helping the community stand out when photographers and other artists look for a home base, she added.

“Like John said, you can afford to live here, you can still have an urban-feeling environment, and you can grow your career without feeling like you need to constantly be working a second job or going into debt,” Guzzetta said.

For Larson, the move has allowed him to consider branching out with his career and inspired him to start work on a new documentary.

“I would really like to be able to start making my own films here – about South Dakota,” he said. “For now, I’m staying.”

Want to learn more about life in Sioux Falls?

Forward Sioux Falls Launches Five-Year Campaign with Focus on Future

For nearly 35 years, every five years, Sioux Falls has brought an unparalleled partnership together to invest in moving the community forward.

Forward Sioux Falls is unique in the nation, bringing together the Sioux Falls Development Foundation, Greater Sioux Falls Chamber of Commerce, the public sector including the city of Sioux Falls and a broad cross-section of private investors from the business community.

This platform — Forward Sioux Falls — has become nationally recognized for creating decades of economic growth and corresponding quality-of-place enhancements, making Sioux Falls the envy of many communities across the country.

But 2020 wasn’t like any other year.

So as community leaders contemplated the next Forward Sioux Falls program, there were decisions to be made.

Co-chairs Dave Flicek, regional president and CEO of Avera McKennan Hospital & University Health Center; Paul Hanson, president and CEO of Sanford Sioux Falls; and Dave Rozenboom, president of First Premier Bank; started having conversations.

“They went out and talked to our top 20 to 25 investors, along with community leaders, and said: ‘What do you think? Do we start planning to go forward or look at asking everyone to extend one more year on their five-year investment?’ ” said Tom Micelotta, who facilitated the feasibility study for the campaign through National Community Development Services.

The answer was resounding: A one-year extension wasn’t the answer.

“They said, no, we can’t think of a better time given all the uncertainty to make sure Forward Sioux Falls stays in place,” Micelotta said. “For 34 years, it’s been a great balance between creating jobs, retaining jobs, quality-of-place and workforce development, and we wanted to keep our foot on the gas.”

By July, conversations grew to include 65 companies as a preliminary Forward Sioux Falls plan was in place.

“There was overwhelming support for the plan being exactly what was needed and also that we need to launch the campaign now,” Micelotta said.

Forward Sioux Falls then assembled a record 40-person leadership Cabinet, a diverse group that will help move the process forward with a goal of $15 million in cash investments over the next five years.

40-person leadership cabinet

“There’s always been a balance with Forward Sioux Falls between job creation, diversification, the corresponding population growth that needs to occur and the quality-of-place investment necessary to support that,” said Rozenboom, who also helped lead the previous Forward Sioux Falls campaign.

“We need to be a place where people want to live, and I think Forward Sioux Falls has done an excellent job supporting that and supporting initiatives that make this a place not just where people want to live but work and raise a family as well.”

Since its origin in 1987, Forward Sioux Falls “has helped us chart our course to building a strong community,” said Mayor Paul TenHaken, honorary co-chair.

“The 2026 campaign initiatives will set us up for future success over the next five years in key areas for our community, including housing and workforce development, which remain critical to our continued growth.”

The community has enjoyed a robust and resilient economy for many years and is poised to emerge in a position of strength post-pandemic, TenHaken added.

“To continue that growth, we need to focus on the right investments at the right time for Sioux Falls.”

Here’s a look at some of the key investments proposed by the upcoming Forward Sioux Falls program:

For 34 years, it’s been a great balance between creating jobs, retaining jobs, quality-of-place and workforce development, and we wanted to keep our foot on the gas.

Tom Micelotta

Talent attraction, retention and development

Internal talent training, external talent recruitment and nontraditional workforce recruitment are all strategies currently undertaken by Forward Sioux Falls that will continue in the new five-year program.

Additionally, the Forward Sioux Falls program will partner with the city of Sioux Falls and local and federal housing organizations to establish a fund that will provide resources to address accessible workforce housing needs.

“Accessible housing is on everyone’s list,” Hanson said. “As we look at our employees, and within the community, we’ve had a lot of internal discussions about it.”

Sioux Falls can continue to attract jobs, “but if we don’t have places to live, it will be hard to support people to be employed in them,” Flicek added.

Business retention, expansion and attraction

Forward Sioux Falls also invests in supporting business retention, assisting local companies with expansion opportunities, including state programs, international trade, licensing, workforce and financing programs.

Additionally, it pursues a comprehensive marketing program to target industries, companies, site selectors and other professionals.

“One of the things I heard overwhelmingly in conversations leading up to this campaign was that our investors support aligned strategies for growth and development, for workforce and for bringing more people to our service area,” Hanson said. “There isn’t one item we’ve talked about that doesn’t benefit all of us.”

Innovation and entrepreneurship

A signature project to drive innovation in the coming five years is a proposed cyber/IT park, which will receive seed funding from Forward Sioux Falls.

It’s envisioned as a partnership between Dakota State University and the city of Sioux Falls to create a cyber/IT campus.

“We’re really excited about exploring that relationship, and I think we’ll be good for each other, and there’s significant need in our community to build out those resources,” Rozenboom said.

Forward Sioux Falls also will continue to assist with operating support and, more importantly, to provide funding to target bioscience firms to locate in the USD Discovery District.

Additionally, program support for the entrepreneurial community and funding to expand initiatives for the Zeal Center for Entrepreneurship are planned.

Business advocacy, airport and quality-of-place enhancement

Forward Sioux Falls historically has supported quality-of-place initiatives and the continued effort to market and attract air service in Sioux Falls – both priorities that continue in the new plan.

Additionally, an Innovation Center of Excellence is proposed as a new center within the Chamber of Commerce to deliver programming through public-private partnerships focused on diversity, equity and inclusion.

“The workforce of tomorrow in Sioux Falls will look different than the workforce of yesterday,” Rozenboom said.

“It’s important we continue to embrace the diversity occurring in our community, with a focus on our K-12 schools and those pursuing post-secondary education. Exposing students and adults to opportunities that prepare them for their next step in life allows them to contribute most productively to our community.”

The outcomes

How will the next Forward Sioux Falls program measure success? Here’s a look at some of the key outcomes by 2026:

  • 1,000 new housing units from the Housing Fund.
  • 25,000 new residents.
  • 12 ongoing talent/workforce recruitment programs.
  • 250 post-secondary recruitment partners.
  • 1,000 apprenticeships/internships/job shadows.
  • 4,500 new direct jobs at above median wage.
  • $500 million in new capital investments.
  • $250 million in new property tax revenue.
  • 300-plus acres sold and developed.
  • 300 existing companies assisted.
  • 30 foreign trade relationships formed.
  • 35-plus site selector/broker events.
  • 75-plus companies hosted.
  • 30,000 direct workforce contacts.
  • 250,000 electronic workforce exposures.

The current program also includes a refreshed Future Sioux Falls strategic plan, which will take a comprehensive, long-term look at the metro area’s needs and opportunities.

“This will be a really energizing look at our future, and there will be an opportunity for broad-based community input,” Rozenboom said.

Forward Sioux Falls has a record to show it can achieve ambitious goals.

Since 1987, the number of jobs in the Sioux Falls MSA has increased from 67,100 to 159,900 in 2019 – 238 percent growth. During that same time period, the metro area has experienced a population growth of 143,000 net new residents, a 215 percent increase.

Sioux Falls has been named the No. 1 small city for business and careers by Forbes 12 of the past 20 years.

“This is a true example of a partnership between public and private, and it works very well,” Hanson said.

Businesses told the campaign leaders what makes Sioux Falls unique is “we don’t build a moat,” Flicek added. “We allow other businesses to come in, and expand and grow the whole pie.”

There was overwhelming resolve that Sioux Falls always moves forward, no matter what’s happening elsewhere, he continued.

“What’s unique about Forward Sioux Falls is it’s a central repository of ideas, as opposed to each of our businesses making up our own ideas. Paul and I are professional colleagues. We compete for health care, but we want to prosper Sioux Falls. So organizations like Forward Sioux Falls bringing common solutions to our problems is what makes it so successful.’

And the current campaign already has attracted one new resident – consultant Micelotta, who moved to Sioux Falls from Florida during 2020.

“I drank the Kool-Aid,” he said. “I live here now. So I’m a big proponent of it all. People ask me what’s so special. It’s the people. Look at our three leaders and honorary chair, the mayor. I wish I could bottle it and sell it to other communities.”

Businesses will be hearing directly from Forward Sioux Falls in the weeks ahead, but to get connected right away, contact Mike Lynch, director of investor relations, at 605-373-2008, and visit forwardsiouxfalls.com.

CJ Foods Selects Sioux Falls and Foundation Park

The Sioux Falls Development Foundation is very pleased to welcome CJ Foods USA, a global market leader in food production, to Foundation Park, Sioux Falls and South Dakota for their next major expansion. The announcement was made by the company on Monday, January 11.

“We are excited to continue working with them to finalize their project here in Sioux Falls,” said Bob Mundt, President & CEO of the Development Foundation. “This is the latest example of the vision that elected and community leaders had when they created Foundation Park in 2015 and the concept of a mega site for large scale development. We will continue to diversify our economy with clean, high tech manufacturing generating new high skilled living wage jobs in the region.”

The new facility will result in more than 600 new full-time jobs by 2025 and include automated state-of-the-art food production lines, a warehouse and distribution center, shipping and receiving docks, and office space. The project will represent an overall investment of nearly 500 hundred million dollars over the course of construction. Additional investments in the facility’s capabilities will be made as demand increases over the next several years.

Adding this world-class Asian food plant in South Dakota will help us lead the fast-growing Asian food category in North America and achieve our long-term growth plans.

Dimitrios Smyrnios, Executive Chairman of CJCJ Food, Americas and Schwan’s Company CEO

“This strategically important new investment represents an extremely exciting time for both CJ Foods and Schwan’s Company,” said Executive Chairman of CJCJ Food, Americas and Schwan’s Company CEO Dimitrios Smyrnios. “Adding this world-class Asian food plant in South Dakota will help us lead the fast-growing Asian food category in North America and achieve our long-term growth plans. Ultimately, this plant will meet the increasing needs of our retail and food-service customers by creating significant production capacity, fueling Asian food category growth, and enabling future innovation.”

To help facilitate the project, company leaders from CJ Foods and Schwan’s Company worked with state and local public agencies and officials in South Dakota, including: Gov. Kristi Noem; Governor’s Office of Economic Development Commissioner Steve Westra; Sioux Falls Mayor Paul TenHaken and Sioux Falls Development Foundation President & CEO Bob Mundt.

South Dakota is open for business, and we’re excited for this tremendous investment in our state.

Kristi Noem, South Dakota Governor

“South Dakota is open for business, and we’re excited for this tremendous investment in our state. The Sioux Falls community will benefit greatly from the new full-time jobs that this facility will provide,” said South Dakota Governor Kristi Noem. “I want to thank Dimitrios and everyone at CJ Foods and Schwan’s who worked with us to make this happen.”

More details about the specific products and brands that will be made at the facility, as well as renderings and more specific construction timelines, are expected to be shared this spring.