Sioux Falls recognized as a Top 100 Best Place to Live in 2026

Sioux Falls, S.D., has been ranked a Top 100 Best Place to Live in 2026 by Livability!

“Our ‘Top 100’ is an annual data-driven collection of what we consider to be the best small to mid-size cities,” said Amanda Ellis, Livability.com Editor-in-Chief, in a news release. “As Americans face consistently evolving work dynamics and a desire for the best quality of life possible amidst inflation and uncertainty, our list celebrates places where people can more realistically build families, launch businesses and lead meaningful lives.”

We couldn’t agree more. From savings in cost of living to the quality of life our residents experience in Sioux Falls, we’ve always thought it was a great place to live.

Sioux Falls stands out for its exceptional performance in the housing & cost of living, amenities and transportation categories, proving it is a place where people can actually afford to live, work and play,” the release said. “Additionally, Sioux Falls has the highest overall LivScore of any South Dakota city featured on this year’s list.”

To learn more about the ranking and to see how other cities compared, click ‘learn more’ below.

After living worldwide, Minnesota couple embraces new Sioux Falls address

Tom Hammann and his wife, Sunny, needed a change of scenery.

They had spent more than 20 years in the Twin Cities — “we thought it was going to be a short gig,” he said — as he grew a decades-long career at General Mills specializing in supply chain management, and she worked as a registered nurse and then volunteered for multiple community organizations before becoming a certified Pilates instructor.

A photo of a man and a woman standing at a run/walk race finish line

They’re both military veterans, and he followed his father into a career of service.

“I was an Army kid who moved all over, including overseas, and by the time we got to Minneapolis, I was 32 and had moved 18 times,” Hammann said.

Still, they thought one more move might make sense. One of their adult children lives in the Twin Cities, while the other is in Omaha.

“We wanted to be a half day’s drive of both,” he said.

Years ago, the Sioux Falls Development Foundation began building name recognition for the city by purchasing radio advertising in the Twin Cities. The Hammanns remembered it.

“You used to hear a lot about coming to Sioux Falls, and a couple folks told us to check it out, so we came in October and really liked it,” he said. “We walked around downtown to the different restaurants and just got a good feel. So we said, ‘Let’s try something different.’”

They made the move late last year, downsizing from their home of 23 years into a downtown loft at Cherapa Place.

A photo of a man and a woman at an overlook of the Falls in Sioux Falls, SD

“We really like it,” Hammann said. “It’s a great building. We walked through and were amazed: concrete floors, tall ceilings, right downtown and very walkable even in winter. Lots of restaurants and shops, you name it.”

Not only that, his wife’s sister made the move too — and lives in the same building.

“We’re trying out a lot of restaurants, which is great,” Hammann said. “We’re looking forward to getting outside and walking and biking and doing a little travel in the area. Everybody liked it downtown, so we said, well let’s see if they have two places.”

They’ve tried curling at the Scheels IcePlex, gone to a Sioux Falls Stampede hockey game and recently made a trip to the Black Hills.

Two men and two women smile at an ice rink

Sioux Falls also will serve as the home base for Hammann’s small business. He started WTH Solutions in 2021, offering consulting services specializing in process improvement and geared toward the food industry.

“I love getting into manufacturing environments, and it’s a challenge every day helping teams get better and solve problems,” he said. “I’ve seen more change in the last five years than the previous 20 in the food industry, which is great to see.”

He has connected with Startup Sioux Falls — just a short walk from his new home — “and I expect I’ll join and use it as office space,” he said. “I joined the chamber and reached out to Feeding South Dakota for volunteer opportunities, so I’m slowly getting into the community, which is great.”

The Hammann family’s experience is indicative of what newcomers can expect in Sioux Falls, said Denise Guzzetta, vice president of talent and workforce development for the Sioux Falls Development Foundation.

“I love that they remembered hearing about Sioux Falls years ago and were intrigued enough to pay us a visit,” she said. “Once people arrive here, they quickly realize this is a special place. I can see how Tom, Sunny and their family are going to be able to continue to connect here and find this is a wonderful move no matter what your career stage.”

Hammann appreciates the convenience and flight accessibility at the Sioux Falls Regional Airport, easily connecting him with clients.

“I was pleasantly surprised there are a lot of options coming out of Sioux Falls to big cities,” he said. “I don’t think the fares are bad at all. I research traveling, and I’ve seen it’s cheaper to fly out of here than to drive to the Twin Cities or Omaha.”

To connect with his consulting business, visit here.

To learn more about making your own move to Sioux Falls, contact deniseg@siouxfalls.com.

Sioux Falls ranked second-most affordable city for rent in U.S.

Sioux Falls, S.D., has been ranked the second-most affordable city for rent in the U.S. by WalletHub!

Their ranking examined the median annual gross rent in comparison to the median household income for each city. For Sioux Falls, WalletHub found that 16.4 percent of median income is spent on rent.

“In the most affordable cities for renters, the median cost of rent is as low as 15% of the median income, compared to nearly 34% in the most expensive cities,” said Chip Lupo, WalletHub Writer and Analyst, in the article releasing the findings. “This gives people in the least expensive cities a clear financial advantage; the money they save on rent could go toward their emergency fund or savings for future home ownership.”

To see how other cities compared, view the map below or click the ‘learn more’ button to see the full ranking.

 

Day of Action draws 460+ volunteers to support dozens of community needs

The cereal is donated in bulk — but can’t be eaten until it’s moved into smaller bags, sealed and then put into boxes where it will distributed as part of a Feeding South Dakota donation to those experiencing hunger.

“It’s one of those things where you think, well, somebody has to do that, and today it’s us,” said Bob Mundt, president and CEO of the Sioux Falls Development Foundation.

As a six-person team, he and his colleagues recently joined more than 460 other volunteers as part of Sioux Empire United Way’s annual Day of Action, which completed 35 service projects across the region in a powerful afternoon of service and impact.

A photo of Sioux Falls Development Foundation staff in Day of Action shirts in front of a Feeding South Dakota Backdrop

Volunteers from local businesses, organizations, and the broader community spent the afternoon supporting nonprofit partners through hands-on projects ranging from outdoor clean-up and landscaping to organizing supplies and assisting with program needs.

In total, volunteers contributed an estimated 934 hours of service, demonstrating the collective power of individuals coming together to strengthen the Sioux Empire.

“Day of Action is a reminder of what’s possible when people show up for their community,” said Rachael Alwin, director of strategic philanthropy at SEUW.

“It’s not just about the projects completed in a few hours – it’s about building connections, supporting our nonprofit partners, and creating momentum that lasts well beyond today.”

The day began with a kickoff event at the South Dakota Military Heritage Alliance, where volunteers gathered for lunch and a brief program before heading out to project sites across the area. The event highlighted the ongoing needs within the community and the important role volunteers play in addressing them.

“Each year, Day of Action showcases the incredible generosity and spirit of our community,” said Lisa Romkema, CEO of Sioux Empire United Way.

“When hundreds of people come together with a shared purpose, the impact is immediate and meaningful. We are grateful to every volunteer, partner nonprofit, and organization that made today possible.”

For the Sioux Falls Development Foundation and other organizations participating in the event, “it’s a time for everybody to get together as companies and show support for the volunteer community and nonprofit organizations,” Mundt said.

“It’s one day for us to see what they do on a daily basis and it gives a launchpad for companies to consider volunteering on a regular basis.”

His team volunteers as a group and is encouraged on an individual basis to give time to causes each person supports.

“There are so many nonprofits doing valuable work in our community that can benefit from our time as much as our donations,” Mundt said. “Chances are, your business already has a relationship with Sioux Empire United Way through its annual campaign. Participating in volunteer opportunities is another meaningful way to connect with those in need in our community.”

To learn more about Sioux Empire United Way and how to get involved, visit seuw.org.

Sioux Falls ranked fourth-best Midwest metro for tech workers

Sioux Falls, SD, is consistently recognized as one of the best places to do business. Businesses of all sorts thrive in our community.

One area of growth is the cyber and tech sector. CommercialCafe has ranked Sioux Falls as the No. 4-best Midwest metro for tech! Earning the top spot in the quality of life index, Sioux Falls represents a unique opportunity for tech workers to have lower costs of living – 10 percent below the national average as of September 2025, the findings showed.

“As part of our ongoing regional series examining tech ecosystems across the U.S., CommercialCafe ranked Midwest metros to identify where the tech sector and its workforce have the strongest foundations to succeed,” the release of the findings said. “Using the latest data, we selected all metro areas in the region with populations of more than 200,000 and awarded them points based on nine metrics, including density of tech establishments, percentage of jobs in tech, median earnings for tech workers, and a composite quality-of-life index. Keep reading to find out more about the ranking and each metro’s individual scores across indicators.”

To learn more about the ranking and to see how other cities compared, click ‘learn more’ below.

Sioux Falls ranked among lower-rent metros; South Dakota ranked No. 2 lowest rent state

Sioux Falls and South Dakota have been ranked among the lower-rent places in the U.S.

According to analysis by Construction Coverage, Sioux Falls ranked 310th of 386 U.S. metros by median rent, placing it among the lower-rent end of the ranking. South Dakota earned the No. 2 spot among U.S. states.

“To determine the locations with the highest rent prices, researchers at Construction Coverage calculated a median monthly rent estimate across all rental types in each location,” the release of the rankings said. “This estimate is a weighted average of each location’s median monthly rent price across each rental size category (e.g. studio, one-bedroom, two-bedroom, etc.). The weights used in the calculation were the number of renter-occupied housing units belonging to each size category as reported by the Census Bureau in 2024. In the event of a tie, the location with the greater one-bedroom rent was ranked higher.”

To see how other cities and states compared, click ‘learn more’ below.

From Seattle to Sioux Falls, engineer brings nationwide experience with recent move

Jeremy Feist is only 30, but already his structural engineering career has taken him to some impressive heights.

As a lead structural design engineer, he worked on the 44-story Mutual of Omaha headquarters tower in downtown Omaha.

A photo of Jeremy Feist standing in front of a building structure

His role also allowed him to work on the tallest building in Richmond, Virginia and the tallest in Bellevue, Washington, in the Seattle metro area, in addition to the convention center in Austin, Texas.

“I had a range of cool experiences,” said Feist, whose first job was as a structural design engineer at Seattle-based Magnusson Klemencic Associates.

A photo of Jeremy Feist standing in a rebar structure

“That really motivated me to move to Seattle, and I’m so glad I did.”

But as a Wyoming native who grew up near the South Dakota border and earned his bachelor’s degree and master’s degrees from School of Mines, Feist “always had in the back of my head it would be so fun to move back and be closer to family,” he said.

“As I was targeting the spot I wanted to come back to, Sioux Falls checked a bunch of boxes. It’s much closer to family, I have friends in Omaha and Minneapolis and Rochester, and because Sioux Falls is the biggest city in the area, there’s a lot going on while still being in South Dakota. So it was really appealing.”

Still, he hadn’t spent much time in the city.

“I have an uncle who lives in Sioux Falls and had passed through a few times, but I wasn’t that most familiar,” he said. “I was back for a wedding a couple summers ago and when I went to Falls Park for the first time, it was updated and I realized how up-and-coming Sioux Falls was.”

He began looking for jobs in engineering and “it was surprisingly easy,” Feist said. “I applied a few places and got responses from all of them, and everyone was eager to get me in the door, which is a nice feeling to have.”

He ultimately was hired as a structural engineer by Raker Rhodes Engineering, which is based in Des Moines but has a satellite location in Sioux Falls.

A photo of Jeremy Feist in front of the Falls at Falls Park in Sioux Falls, SD

“I really liked the idea of that network in Des Moines and that link to larger projects while still being in South Dakota in a smaller office where I can have a larger impact,” Feist said.

The career opportunities in Sioux Falls aren’t surprising, said Denise Guzzetta, vice president of talent and workforce development for the Sioux Falls Development Foundation.

“This is a tremendous place for someone with engineering skills,” she said. “You’ll find a range of firms in multiple specializations, including many like Jeremy’s firm that do work on a regional or even national level. We’re also committed to developing our next generation of STEM talent, so there are many opportunities for someone like Jeremy to help mentor and inspire the next generation.”

Feist moved to Sioux Falls earlier this summer and “I’m really liking it,” he said. “It’s a change of pace from Seattle and the big corporate culture I grew used to over the years. I’m on a laid-back, easygoing team and I think that just speaks to the culture of the Midwest.”

A photo of Jeremy Feist with two children

He’s currently renting not far from where he works in downtown Sioux Falls “and I’m actively looking for a place to buy my first home,” he said. “That wouldn’t have happened in Seattle. Plus, the rent is a lot cheaper and the real estate is a lot more affordable. It was really easy finding a fully furnished place to rent month-to-month until I find something to buy.”

For fun, he’s checked out free concerts at Levitt at the Falls and is training for a bike ride in October with friends in Minnesota.

“So I’m getting familiar with the bike path around the river,” he said.

Feist also has connected with the Sioux Falls Young Professionals Network, and “I’m having quite a bit of fun with it,” he said. “There’s a lot of membership and I can’t believe they have an all-day conference.”

He finds he connects with new people every time he goes to a YPN event.

“In Seattle, they have a young professionals network, but it’s not as active as this one which is kind of crazy,” he said.

Long term, he’d love to use his skills to work on major projects in Sioux Falls — including a potential future convention center.

“Often in smaller cities they import specialized engineers, so it would be so fun to be part of that,” he said. “I love the idea that a big project like that can be sourced locally, so I definitely have my eye on those opportunities.”

To learn more about growing your career in Sioux Falls, email deniseg@siouxfalls.com.

From Washington, D.C., area to Sioux Falls, entrepreneurial couple finds warm welcome from business community

It might have been easy for the couple from northern Virginia to fade into the background at a Greater Sioux Falls Chamber of Commerce mixer in Sioux Falls.

They didn’t know anyone. They had been in the city itself a matter of hours.

But Glenn and Robbin Christianson immediately realized that’s not how it tends to go in Sioux Falls.

“It was just the coolest thing,” Robbin said. “That first night, we were talking to Miles Beacom, and he had all the time in the world with 300 people at this mixer.”

A photo of a networking event

Beacom, CEO of First Premier Bankcard and the current board chair of the Chamber, did better than that.

“He gets on stage and asks us to raise our hands so they could all convince us to move to Sioux Falls,” Robbin said. “And it’s so heartwarming. There are a lot of great Chambers out there, but they don’t do that. It felt like we were in a movie.”

The crowd followed Beacom’s call.

“They came over and introduced themselves, exchanged business cards,” Glenn said. “People want me to give them a call.”

A photo of a networking event

Suddenly, the Christiansons — who knew no one in Sioux Falls and had never even been to South Dakota — started seriously considering a move.

“We had five days in Sioux Falls and did seven business events, looked at 11 houses, did a couple hikes, ate at a couple places, and across the board, everyone was enthusiastic about Sioux Falls,” Robbin said.

It all had started with a feeling like they needed a change. The Wisconsin natives had spent decades outside of Washington, D.C., as Glenn grew his practice offering bookkeeping and accounting for small businesses while selling his art on the side. Robbin worked with small businesses in a variety of capacities — writing, publishing and consulting, as well as working with trade associations and cooperatives, specializing in project management and operations.

“We said it’s time for a new adventure,” she said. “And somebody just triggered South Dakota, a friend of mine online, so I started looking at Sioux Falls-area websites and realized this is a place that’s really strategic about how they generate opportunity and help quality of life.”

She recently earned a master’s degree in human resources based around organizational development, “so I could see what was going on in Sioux Falls and how aligned it is strategically to move forward,” she said. “It was really impressive. I’m looking to restart consulting here, and there are so many diverse businesses, plus the networking has been remarkable.”

She started by filling out a simple email request form with the Chamber, and an ambassador from the business community quickly got in touch.

“People started texting me, and pretty soon you’re chatting with more people, and seamlessly it feels like people just want to help you get started,” she said. “That made it so easy. We were just charmed by the city, and everyone was amazing.”

That was in March. They returned to Virginia, put their home on the market and had a Sioux Falls address by June.

A photo of a Penske moving truck

“It was just a glimmer in February, but then it started to come together,” Robbin said.

“This has parks and pools and downtown investment and outdoor activities and a huge vibrant business community but also is focused on quality of life and is doable in terms of affordability. All those metrics came together.”

Even their cat, Luna, felt a VIP experience after Robbin discovered the owner of a feline-focused pet hotel.

A photo of an orange cat

“We hired a service that drove our cat across the country, and the owner of the hotel came in before she even was open for the day to get her situated because we couldn’t be there for five days,” Robbin said. “She had a ball there, and that was such an essential piece.”

None of it is surprising, said Denise Guzzetta, vice president of talent and workforce development for the Sioux Falls Development Foundation.

“This is what Sioux Falls does — we reach out, we welcome others, and we help them find the best ways to plug into our community,” she said. “Like the Christiansons, I also lived in northern Virginia. Many others in our business community have moved from other states, and we’ve all found common opportunities to grow here personally and professionally.”

While Glenn is continuing to work with former clients from his new home, he’s excited to connect with Startup Sioux Falls and begin assisting small businesses here.

A photo of Glenn and Robbin Christianson

“Everywhere I go, I don’t care if it’s the grocery store or the laundromat where I stopped because the washer wasn’t working, everyone I talked to is so enthusiastic about Sioux Falls,” he said. “By the time the conversation is over, they’re saying, ‘Welcome to Sioux Falls.’ This is a great place. People here generally really like where they live.”

Robbin is looking forward to transitioning into more consulting.

“I have a history of fundraising and doing projects and scaling things, and now I want to capitalize on that and give back,” she said. “I’m just excited to see what businesses need.”

While they’re loving the break from Washington, D.C.-area traffic, they also prefer to take a bus and looked at the city’s public transportation when considering the move.

“We are just starting to use SAM, so we don’t have much experience yet, but the way it allows you to ride-share with a small bus network is an innovative tactic,” Robbin said. “Why not leapfrog over the old ways and also call on digital systems?”

The new house also is filling up — they just adopted kittens — they’re planning some remodeling projects and getting to know their neighbors.

A photo of Glenn and Robbin Christianson holding cats

As they were transitioning to town and renting briefly, the person next door was moving out and offered them his grill for free.

“Suddenly, we’re doing burgers on the grill on July 4,” Glenn said. “It’s crazy. You guys are amazing. How are there not billions of people here?”

To learn more about making your own move to Sioux Falls, contact deniseg@siouxfalls.com.

With nationwide experience, Sioux Falls native grows construction career in move home

With graduation from USD approaching, Jack Schuver wasn’t entirely sure what the future held – until a chance conversation led him to a first job in the golf industry.

Schuver, a Sioux Falls native and O’Gorman High School graduate, was about to earn his degree in business administration, but “like a lot of kids, I didn’t know what to do with that,” he said.

As president of his fraternity, he gained leadership skills, and during the summers, he’d discovered the landscaping industry.

“I really enjoyed it,” he said. “I liked building something from scratch and working outside and getting that instant gratification of creating something. I’ve also always had a creative mind, like my mom, so I thought I’d probably end up doing landscape design and architecture.”

Jack Schuver on golf course

He also “always had an idea I wanted to live in Sioux Falls,” he continued. “I always liked it here, but I didn’t really have an opportunity to live anywhere else until after college.”

The path took a twist when a conversation with a family friend introduced him to Landscapes Unlimited, an industry leader in golf course development, construction and renovation.

Schuver started with the company upon graduation in 2017, beginning as an assistant superintendent and working his way up — and around the country.

Jack Schuver and several construction crew members talking at golf course

After beginning in Omaha, he followed the work to more winter-friendly construction destinations throughout the South – the mountains of North Carolina, Georgia — along with stints in Indianapolis and Valentine, Nebraska, and a large range of golf course projects along the way.

aerial view of a golf course under construction

“Within two years, I was running my own projects,” he said. “And I found the golf course-building world was a really cool one. It also allowed me to use my creativity in seeing the vision of the architect and helping bring it to life.”

But by early 2020, challenges started to mount. The COVID-19 pandemic “shut everything down” as he was wrapping up a project in Georgia that had presented other issues, “and I was stressed and not in a super-great spot just being away from family,” Schuver said.

He returned to Sioux Falls in May 2020, with plans to head east to Iowa for his next golf course project. Then, a night out downtown became a turning point as he met Emily — the woman who would go on to become his wife.

Jack Schuver holding a puppy with his wife, Emily

“I told her, ‘You’ve got three days to go on a date with me, otherwise I’m leaving again,’” he said.

The friendly ultimatum worked. They went out for sushi, and he returned two weeks later to see her again.

“And the next weekend and the next, and it kind of reminded me why I loved Sioux Falls,” Schuver said. “Everything else was shut down and it seemed like mayhem, and it was still normal here as much as it could be. And I got to see my family a lot, and that was important.”

He began looking for jobs in Sioux Falls while juggling golf assignments that took him from Iowa to Omaha, where he worked on the Lost Rail Golf Club – the predecessor to the Mapleton Golf Club now being built by Landscapes on the northeast edge of Sioux Falls.

“I interviewed a few places and ended up meeting Jim Soukup and his team,” Schuver said.

He joined Soukup Construction, a regional excavation contractor, as a project manager in late 2020 and soon after moved into a superintendent role.

construction workers watch demolition of a bridge deck

“I was behind a computer the first couple months not really knowing what I got myself into because I was used to being in the field, but it’s worked out great,” he said.

“When I moved into a superintendent role, I had a mentor with more than 40 years of experience, and then I was able to work on my own. I quickly realized it wasn’t too much different than the golf world – just bigger toys and more dirt.”

In the past several years, Schuver’s work has introduced him to a number of major projects helping shape the Sioux Falls skyline.

He has helped manage work for Soukup on a major expansion at Furniture Mart USA, the city’s Public Safety Training Campus, the Midco Arena at Augustana University, multiple large projects at the Sioux Falls Regional Airport such as the new parking ramp, the downtown Sixth Street bridge and improvements to the Interstate 229 and Cliff Avenue interchange.

two excavators at the construction site for the 6th St. Bridge in Downtown Sioux Falls

“I knew I wanted to be home, but I didn’t realize how much Sioux Falls was changing until I got to see how much work we get done in any given day,” Schuver said.

“Being a part of Soukup Construction has allowed me to be involved in some really cool projects that are important to our community. I’ve also gotten to develop relationships with people I never thought I would, and that’s been really fun.”

He also had an especially full-circle career moment earlier this year, helping with development of Mapleton Golf Club.

Excavator gathering limbs and branches into a pile

“I got to work with some of my best friends I’d made traveling on the road,” he said.

“It’s been a blast from the past. It was really fun working with our team to understand the golf course construction world and give them a little insight into what my life was like before I came back home. In civil construction, we’re used to taking earth that isn’t flat and making it flat. So it was a little bit of a challenge to reverse that with everyone for a project.”

Schuver’s work also has exposed him to the incredible growth occurring in Sioux Falls.

“I wasn’t gone from Sioux Falls very long, but it’s insane driving around town,” he said. “It’s crazy to see how much it’s changed and all the development that’s happening. But it’s still the same Sioux Falls in that everyone is nice and easy to work with, especially after dealing with clients in places like Atlanta and Indianapolis. It reminds you of why you like it here.”

Outside of work, it’s also been a milestone year. He and Emily were married in September and found a house they love on the west side.

Wedding photo of Jack and Emily Schuver

“2024 has capped off the whole circle – four years away, four years back,” he said. “I had no idea what was in store for me when I left USD, and it all worked out the direction it was supposed to.”

Looking ahead professionally, Schuver said he sees nothing but opportunity.

“There’s no shortage of work around here,” he said. “If you have an ounce of work ethic and still can’t find a job, you’re probably not in Sioux Falls.”

That’s true, said Denise Guzzetta, vice president of talent and workforce development for the Sioux Falls Development Foundation.

“There are so many opportunities to build both your personal and professional life here, and we love to see stories like Jack’s where someone who has grown up here comes home and realizes all that’s possible,” she said.

“Our construction industry is booming, and Jack has chosen a wonderful place to develop his career.”

Jack Schuver with family on top of a ski hill

And, when he needs to indulge his love of skiing, Denver and the mountains are a direct flight away, Schuver added.

“It’s my favorite thing to do, and my brother lives out there, so I try and go when I can,” he said. “But I’ve had a lot of my friends stick around here too. Just like me, they decided to plant roots and start their family here.”

Jack Schuver with groomsmen at wedding

Wish You Were Here: inspiring moves back to Sioux Falls

Annually, the Sioux Falls Development Foundation coordinates workforce recruitment marketing campaigns. In the past, the objective has been to recruit new residents from out-of-state to move to Sioux Falls.

In late 2023, the SFDF’s annual strategic planning with our board of directors and community stakeholders yielded an idea for a new strategy: to inspire the Sioux Falls community to talk with their friends and family who’ve moved away and hopefully inspire them to come back to Sioux Falls.

That idea became the Wish You Were Here campaign. Directed to the Sioux Falls market, the Wish You Were Here campaign ran through November and December 2024, a time where families and friends were home for the holidays. The campaign’s media mix was comprised of print, social, and video ads, as well as Wish You Were Here postcards to mail to family and friends.

To boost engagement with the campaign, the Foundation held a giveaway for a $1,000 Downtown Sioux Falls gift card for the winner to use to experience all that the city has to offer. Individuals from 34 states entered the giveaway.

Below is a look at four video ads that ran throughout the campaign.

Better for Families

Friendly Community

Close to Family

Better Business

New marketing campaign aims to encourage moves back to Sioux Falls

“Wish you were here.”

If you’ve ever thought that about a family member, colleague or friend – a new effort for the holiday season will help you connect them with reasons to consider a move to Sioux Falls.

“We want to encourage our community to talk to people in their lives who maybe have left Sioux Falls and might be looking to return about all the reasons to consider coming back,” said Leah Friese, director of marketing and digital media for the Sioux Falls Development Foundation.

Wish You Were Here Giveaway Sioux Falls South Dakota

“The holiday season is a great time to reconnect, so we want to help keep Sioux Falls top of mind as you’re hosting holiday guests and spending time with family and friends in the coming months.”

The Sioux Falls Development Foundation, as part of Forward Sioux Falls, worked with Lawrence & Schiller to develop a multifaceted marketing campaign around the theme “Wish you were here.”

It combines print, digital and social media advertising with an opportunity for the community to send ready-to-go postcards to family and friends.

Wish You Were Here Sioux Falls, SD Postcards

“It’s very easy to fill those out and send them to people you might want to consider coming back to Sioux Falls,” said Sara Tvedt, associate account executive at L&S.

“There’s so many great opportunities here, and it’s such a good place to grow a family, so we want to help spread the word.”

Themes of the campaign promote “the quality of life you’ll experience here, the business environment and the value in living close to family in a place that’s safe and affordable,” Friese said.

Annie Mello has seen that firsthand. The Sioux Falls business owner was born here but spent the majority of her childhood in California.

She visited Sioux Falls during the summers to see her grandparents – her grandfather actually worked for the Sioux Falls Development Foundation – and she interned at Dakota News Now while considering a sports broadcasting career.

But California called for her first jobs out of college, until she and her husband, Chris, decided they were ready for something different in 2008.

“I was working four jobs, we were living in a 600-square-foot apartment, and there was no opportunity to look at putting a down payment on a home, plus everything took so much time and effort,” she said. “I just couldn’t see myself going at this pace and starting a family.”

Chris and Annie Mello stand in front of a car holding a South Dakota license plate

They took their background in personal training and opened a gym in Sioux Falls that was so successful they sold it sooner than they anticipated. After a brief return to California, they realized what they were missing.

“We had a good thing going in Sioux Falls, so we came back and opened a different model for a gym,” Mello said.

They recently partnered to open SISU Fit in the heart of downtown redevelopment at Cherapa Place.

Annie and Chris Mello at SISU Fit in Sioux Falls, SD

“I’ll bring people downtown, and they’ll be like: ‘I had no idea. You don’t feel like you’re in the city,’ so it’s about bringing awareness that Sioux Falls is growing,” she said.

“There’s a lot of opportunity. It feels like that urban lifestyle here where you can go one place, get groceries, get in a workout and have a fun meal. You’re in a big city, but yet it’s still simple. Everything is simple.”

Exercise equipment at SISU Fit in Sioux Falls, SD

Her 6-year-old boys also are thriving here.

“Even though we don’t have family here anymore, the people are wonderful, and we’ve gained an entire community through our gym,” Mello said.

Chris and Annie Mello with twin boys

“We had such a great experience with education, from day care when they were small now through kindergarten. People are so kind and welcoming here.”

As an extra incentive to share the Sioux Falls story, all those who connect to the “Wish you were here” campaign can win a $1,000 gift card good at various retailers and dining establishments in downtown Sioux Falls.

Wish You Were Here Giveaway ad in magazine

“We’re really highlighting downtown throughout this campaign too,” Tvedt said. “Our imagery shows folks enjoying downtown dining, shopping and entertainment, and we think people who have moved away from Sioux Falls will love seeing how our downtown has continued to get even better.”

The campaign is centered around the website siouxfalls.com/giveaway where you’ll find content about Sioux Falls, including resources about moving, schools, housing and cost of living.

“And there are elements that are designed to tug at your heartstrings,” Friese added. “We want to remind people: ‘I can raise my child in a safe city here.’”

That’s something Mello has felt firsthand too.

“I was raised in LA by a single mom in a one-bedroom apartment a majority of my life, so I’ve always craved for my kids to be able to have a backyard, be on soccer teams and be able to come home for dinner without being stuck in traffic for two hours like we were,” she said.

“It’s such a wonderful place where kids can be kids. We’re committed here. We’re solid. We’re not going back.”

To enter the $1,000 DTSF gift card giveaway, click here. You also can share the link with friends and family for their chance to win too.

California couple follows their kids to college – in South Dakota

After a lifetime on the West Coast, Gina Rau estimates that there were at least 20 areas she and her husband, Justin, considered in making their next move.

“We had all the requirements listed out – from weather to friendliness, access to nature, access to bodies of water, politics, crime, at least 20 columns and probably 20 cities on our list,” she said.

“We took two years, and Sioux Falls kept rising to the top.”

Rau Family in front of Mt. Rushmore

In many ways, it was an unlikely destination for the family. Rau spent most of her life in Southern California, then moved with her family to Portland, Oregon, and spent two decades raising her son and daughter there. Daughter Marcelena was looking to go to college in California, and Rau’s parents needed some help, so they moved back there.

But her son, Patrick, decided to enroll in the cybersecurity program at Dakota State University in Madison, giving the family its first exposure to South Dakota.

“DSU was always top of his list,” Rau said.

“He got into many other schools, and I wasn’t sure because this was a kid who only knew life in Portland, and I thought it would be super-different.”

But the family visited, “and he said: ‘This is my place. This is where I want to be.’ He was impressed with the cyber program and liked the small school,” Rau said.

Patrick Rau at Dakota State University

“He was comfortable in that environment, and he said, ‘These are my people.’ It’s been really good for him. He had a great internship this summer at Daktronics, and he felt like he’s been prepared well.”

Something clicked in her son in South Dakota, she added. He participated in soccer and basketball intramural teams, as well as the esports team.

“And it was like, wow, you’re living your best life in Madison, South Dakota — a kid from Portland, Oregon.”

Patrick and Gina Rau at Dakota State University

For Rau, the entrepreneur community in Sioux Falls captured her interest.

“I was very involved with the Portland startup community and helped grow that 15 years ago, and I love working with entrepreneurs, so I found Startup Sioux Falls when I was downtown having coffee before we’d even decided to move here, and I said I need to learn more about that.”

And, in an added twist, Marcelena decided she actually didn’t want to go to college in California – and enrolled at South Dakota State University in Brookings.

Rau Family

“She decided to go to SDSU before we decided to move here,” Rau said. “She realized a lot of California schools are commuter schools, and she wanted the college experience. When we went to SDSU, she loved downtown Brookings, and it was the right size and had all the programs she wanted.”

Marcelena Rau holding a South Dakota State University pennant

She’s now studying graphic design with an interest in film studies and animation.

“And then, we realized they both would be here, and a lot of cities on our list were in the Southeast. One visit in the summer made us realize this is not our weather,” Rau said of that area of the country. “Of course, we have not been here in winter yet, but Portland does get some winter, and the people here were really nice. We like the slower pace, and it’s been fun to check out cities nearby like Omaha.”

Without kids, the couple decided they wanted to live downtown and recently moved into a new loft.

Justin and Gina Rau

“I love that we can park our car on Friday and walk all weekend long,” Rau said.

Justin has been a stay-at-home dad who more recently is focused on investments, while she has built a career in public relations and marketing, currently remotely working for a California-based global tech company.

Rau has connected through Startup Sioux Falls as a place to work and meet new people.

Gina Rau working at Startup Sioux Falls

“And I’ve met so many people here just by showing up,” she said. “I didn’t need office space but came here for the sense of community.”

The Rau family’s experience is a full-circle example of what newcomers find in Sioux Falls and the broader state, said Denise Guzzetta, vice president of talent and workforce development for the Sioux Falls Development Foundation.

“I love hearing how their children first realized what incredible universities we have here, and that Mom and Dad now are finding the quality of life in Sioux Falls is outstanding as well,” she said.

Rau Family

“We can’t wait for Gina to become more involved in the startup community and to see what kinds of education and career experiences her kids are able to continue enjoying at our state universities.”

Rau also sees herself ready to put her skills and experience to work helping support other small businesses in her new home.

“I am ready,” she said. “I want to dig in and put my time and energy here.”

To learn more about growing your career in Sioux Falls – at any stage – email deniseg@siouxfalls.com.

East Coast couple finds early-career opportunities with Sioux Falls move

Think people don’t move across the country because of a humorous YouTube video?

Meet Steven Munoz and Ashley Neely, who didn’t even know about South Dakota until they saw Gov. Kristi Noem dressed as a dentist in an ad for working in the state on YouTube.

“I barely knew Mount Rushmore was here,” Munoz said. “I didn’t know any of the towns.”

But he and Neely knew they wanted to be together. After meeting in college, they were dating long-distance – he in New York and she in Connecticut – and liked the idea of a fresh start, even if it did mean halfway across the country.

Steven Munoz and Ashley Neely

“I was looking to get out of New York because it’s expensive to live there and would have taken me years to buy a house,” said Munoz, who went to tech school for an auto diesel program.

Neely, who was working for a private school in marketing and development, originally learned about the South Dakota videos from her sister.

“It was motivational and upbeat and kind of piqued our interest,” she said. “He started looking into it first, really pounding the pavement looking for a job, and then I said I’ve got to get going.”

Steven Munoz and Ashley Neely

None of it took long. Munoz first reached out in South Dakota in September and by November was part of a technical apprentice program at Cummins in Sioux Falls, learning to work with diesel engines and generators.

“It’s a six-year program where they get you all learned up and you start working on generators,” he said. “It all moved really fast.”

Neely applied for a couple of jobs and soon was hired as the marketing and communications coordinator for Boys & Girls Clubs of the Sioux Empire.

But first, they visited last fall.

Steven Munoz and Ashley Neely at Falls Park In Sioux Falls SD

“I figured we should before I move 1,500 miles, and we really liked the town,” she said. “We just explored for a long weekend, we visited the Falls and did a lot of sightseeing and visited places for apartments, and it just felt really comfortable here. Everybody was kind, and I was like, this is different. We noticed there wasn’t even a lot of road rage compared to where we come from. I realized I was really calm driving the whole time!”

He moved to Sioux Falls in November, and she began her new role in January.

“It really was an excellent hiring process and made me excited to be here because it gave me insight into how people operate here, and I’ve had a great time getting to know the kids and the families we serve,” she said.

They’ve moved into a roomy apartment in Harrisburg.

“I love it,” Munoz said. “We’re in a town house, we have a garage, which is super nice, and it’s affordable, which is really nice.”

They estimate that “what we have for a home here would have been double or close to triple on the East Coast,” Neely added.

The couple’s experience is a great example of what awaits other young professionals in Sioux Falls, said Denise Guzzetta, vice president of talent and workforce development for the Sioux Falls Development Foundation.

Both of them have met friends through their jobs who have helped them learn more about the area. In their spare time, they’ve enjoyed the Great Plains Zoo and checking out area antique stores.

Steven Munoz with Giraffe

“And we’ve been driving around a lot of the different towns,” Neely said. “We went to Canton, we went to Tea, he learned about Flandreau on a job, so we went there and one weekend and saw bison. I want to do more downtown because there are a lot of cute little shops and bars to go to.”

While they got engaged last year, they haven’t set a date or place yet. But in looking at their future, both say they’re feeling positive about the move west.

“The other day, he joked there was a job opportunity in Orlando – because I’m a huge Disney person – and I actually said: ‘I like my job. We’ll stay here,’” Neely said.

For Munoz, who loved his job from the start, “it was nice to hear” his fiancee feels the same, she said.

She already knows where he stands too.

“He’s ready to stay in South Dakota forever.”

To learn more about building your career in Sioux Falls, reach out to deniseg@siouxfalls.com.

SFPD attracts new police officers nationwide – like this one, who moved to S.D. to begin a career

Garrett McCarthy tried working in financial services after college in the Omaha area but quickly realized like others in his family that he might be destined for a different path.

So with a business degree in hand, the northeast Nebraska native decided to seek additional training – in law enforcement.

“I’d always thought about law enforcement growing up – my dad is in the profession, and I looked up to him growing up, and my brother is a deputy sergeant in Nebraska,” he said.

For his own career, though, McCarthy wanted to experience somewhere different, which led him to Sioux Falls.

“I liked the city,” he said. “I thought it was a good size and wanted to move somewhere. I had never even lived outside of Nebraska at that point.”

He began training with the Sioux Falls Police Department last August.

SFPD Officer Garrett McCarthy stands in front of a Sioux Falls police cruiser

“I had actually never been here before the academy,” he said. “I had some family who had been through and said it was a nice town that was growing. It seemed like the department itself offered a lot of opportunities and trajectories for a career in law enforcement, and that really interested me. That in itself is a big advantage over a big-city or a small-town police department.”

McCarthy joins a growing number of out-of-state law enforcement professionals drawn to work in the Sioux Falls area. In 2023, the Sioux Falls Police Department hired 28 recruit officers among three hiring classes. Of those, 11 had non-South Dakota addresses when receiving their final job offer.

“We were fortunate enough to attract candidates and hire candidates from Minnesota, Wisconsin, Iowa, New Jersey, Connecticut and Illinois,” said Ethan Beck, a talent acquisition coordinator for the city of Sioux Falls.

SFPD officer Garrett McCarthy in a police cruiser

“To start 2024, our 10-recruit February class will have two new hires from California and one from Washington state. Not only that, but we also just secured our first recruit for the June 2024 class who currently resides in New Hampshire.”

Sioux Falls Police stands out for its unique combination of strengths, Beck said.

“Not only do we offer streamlined pathways towards growth opportunities both specialty based and promotional based, but an incredible benefits package via the city at large and within SFPD specifically,” he said. “Plus, Sioux Falls sells itself. We are a top-ranking city for young adults, professionals, retirees and many demographics, leading to a competitive and diversified applicant pool without a lot of hand-holding.”

The community supports law enforcement in a multitude of ways, including with major investments.

City of Sioux Falls public safety campus

Some of McCarthy’s early emergency driving training was among the first to occur at the city’s new Public Safety Campus, a state-of-the-art complex unlike any in the region.

City of Sioux Falls public safety campus

“That was a lot of fun, definitely a new experience and very instructional,” he said. “The culture of the department, I would describe as very personable. I already feel like I know so many people and have great relationships, and there’s a good sense of camaraderie. That’s a big deal to me. You want to be able to trust the people you’re working with and get along, and it’s been great so far.”

The department “offers an incredibly low vacancy rate for as large of an agency as we are, as well as community support that is not commonly found around the country for metros either our size or larger,” Beck added. “We are incredibly appreciative and proud of those community relationships.”

police officer working on computer in car

As part of the department’s commitment to finding the right people to serve and protect, a dedicated talent acquisition coordinator was added to the team in late 2022, with a focus on high-level sourcing, recruitment tactics and workforce planning. Additionally, Sioux Falls Police is working with other city departments to bring forward innovative and strategic approaches to hiring and retention.

“Whether it is our advertising tactics, our modern recruitment website and interface or consistent engagement in career fairs and events, the SFPD takes proactive steps to engaging with candidates and attracting talent to the agency,” Beck said. “Our applicant numbers improved by almost 43 percent from 2022 to 2023, and we’re hoping to see even more quality growth in 2024 and beyond.”

For new hires like McCarthy, becoming part of the team has felt seamless.

“I’ve had great training officers. They’re very knowledgeable,” he said. “They’re very good at helping you learn how to answer your own questions and improve yourself, making sure you’re doing well and progressing because they want you to succeed. It feels tight-knit here. Even the officers I’m on call with know a number of people in the area – they’re talking to people they know at the gas station, for instance, so it has a bit of a small-town feel with a lot of opportunity.”

Sioux Falls police officers talking

The success of Sioux Falls Police in managing workforce development is a benefit to the entire community, said Denise Guzzetta, vice president of talent and workforce development for the Sioux Falls Development Foundation.

“A well-staffed, well-trained public safety department with an outstanding culture is something that sets us apart in such meaningful ways,” she said. “Like anyone in the workplace, law enforcement wants to feel supported and valued. And in return, this leads to a safer community, which allows us to continue to be the sort of place where people want to live and work in all occupations.”

When McCarthy isn’t on the job, you’ll find him enjoying living in downtown Sioux Falls, surrounded by parks, the citywide bike trail and dozens of restaurants, breweries and cocktail bars.

“When I was in Omaha, I had a 45-minute commute to work across town, and my downtown apartment is now very close to the police department,” he said. “I’m just finding it’s a great town and a great department.”

To explore how to grow your law enforcement career in Sioux Falls, click here.

And to connect on opportunities in additional industries, email deniseg@siouxfalls.com.

Sioux Falls ranked one of the best cities for Gen Z workers

It’s important for not only businesses to keep up with changes in workforce, but even cities should consider what the next generation is looking for in a place to call home.

Checkr analyzed cities across the U.S. to determine which are best for Generation Z, or ‘Gen Z.’

The results? Sioux Falls ranked No. 7 overall and is the No. 4 small city for Gen Z.

“Small cities hold a unique charm for Gen Z workers seeking an intimate and tight community environment,” the article releasing the findings says. “The simplicity and slower pace of life in these settings can offer respite from the hustle and bustle of major cities like New York, Los Angeles, and Chicago. These smaller cities create a sense of peace and well-being that aligns with Gen Z’s emphasis on work-life balance.

Learn more about the ranking and see the full results by clicking the button below.