From high school class to job site, Career Connections program leads students to employers

If Kayla Galindo-Lemus had never been exposed to various workplaces while still in high school, there’s a good chance she might not be working at Muth Electric today.

Instead, the Southeast Technical College student is learning on the job and in the classroom as the recipient of a full-ride Build Dakota Scholarship and a future full-time job at Muth.

“A lot of people are craving to have opportunity like that,” she said. “You go to places, you see the management, you see the people working, you see things getting built. I feel like you need to visualize things for you to like it.”

In her case, an interest in electrical work led to the scholarship and the job. That’s the goal of Career Connections, a program administered by the Sioux Falls Development Foundation and supported through Forward Sioux Falls. It exposes students — often the first in their family to go to college and first-generation Americans — to different workplaces and opportunities for job shadows, internships and ultimately supportive scholarships.

Muth Electric Build Dakota Scholarship Recipients

With Galindo-Lemus, “this is such a bright kid with such a great attitude, such a great worth ethic, and it’s so rewarding to see this is her choice and she is in a company that has been with us since day one,” said Denise Guzzetta, vice president of talent and workforce development for the Sioux Falls Development Foundation.

To watch her career journey from high school through employment, click below.

Career Connections Spotlight: Kayla Galindo Lemus

From South Dakota Indian reservations to leading at Amazon, area leader returns home and makes big impact

From now until at least the end of the year, Alyssa Holiday’s workdays will have little downtime.

Holiday, an area manager for Amazon, oversees one of the busiest sections of the online retailer’s fulfillment center at Foundation Park. It’s known as the “pick to pack” area, where items are picked and packed into boxes without ever touching a conveyor until they’re packaged.

Alyssa Holiday working at Amazon Warehouse in Sioux Falls SD

“She will be at full capacity the entire time,” assistant Sioux Falls site lead Vincent Gardner said.

Learn even a little about Holiday, though, and it’s clear she’s up to this – or seemingly any – task.

Born on the Pine Ridge Reservation and raised on the Yankton Reservation, she became high school valedictorian at Marty Indian School. An enrolled member of the Yankton Sioux Tribe, she left South Dakota in 2007 “to pursue better opportunities,” she said.

After beginning her adult life as a stay-at-home mom, she became a single mother in 2014 and began working retail jobs in Florida. She joined Amazon in 2015 in a suburb of Tampa to gain more hours and be employed somewhere she could work at night while friends watched her young daughter.

Alyssa Holiday working at Amazon Warehouse in Sioux Falls SD

After two years as an entry-level associate packing boxes, she wanted to learn more. It took her to a different Amazon location in Florida, where ultimately “I learned to problem-solve and was an ambassador and trained all the new hires they were bringing in and did something other than constantly scanning,” Holiday said. “I was able to use my mind a little more.”

Her manager showed her an option to gain career skills on-site, and she took classes to learn computer skills as she began applying for her next promotion. She moved to another location in Florida as a logistics specialist, learning to plan routes for drivers and then learned of the chance to relocate to Des Moines, where ultimately she applied as area manager.

“I just wanted to keep moving up. I wanted to keep going,” she said. “My previous managers coached me in how to interview, and I was given the position, so I went from hourly pay to a salary and got to learn a lot.”

Alyssa Holiday working at Amazon Warehouse in Sioux Falls SD

Not only that, she led the No. 1 problem-solve launch team for Amazon in 2020.

“I learned so much about configuring things and following standards and making network changes,” she said. “Some of the standards I set in my building are now in every fulfillment center. For me, it was a big thing. I didn’t get to graduate college, and being able to do things at this caliber is very exciting and exhilarating to me. I consistently learn something new every day.”

Now 37, she moved to Sioux Falls early this year, a city she used to visit from Wagner to shop and see family in the area.

Alyssa Holiday working at Amazon Warehouse in Sioux Falls SD

“I like it because it’s a city but not really a big city,” Holiday said. “I grew up here, but I lived in Tampa and Orlando, and Des Moines is bigger, but Sioux Falls still gives you everything a city has, but it has small-town vibes, and the traffic is amazing.”

Inside Amazon, Holiday now is doing her own amazing things. She formed an affinity group for Native American team members that has grown to 45 people.

Native American employees at Amazon Warehouse in Sioux Falls SD

“I had tried doing it in Des Moines, and I was dead-set on starting this Indigenous affinity group when I got here. One of the first things I did was get senior approval,” she said.

“We had a land blessing, brought some medicine men here, and they prayed for the building and said some prayers and blessed the site, and we gave a land acknowledgement speech. It was amazing. People were crying. It was very fulfilling for me to see that.”

Now, all of South Dakota’s tribal flags hang in the Amazon employee locker room.

South Dakota's tribal flags in a locker room at Amazon Warehouse in Sioux Falls SD

“I never thought I’d see that as a Native American,” Holiday said. “We’re represented at Amazon. To me, that’s unheard of.”

The group already has volunteered for efforts like supporting Feeding South Dakota and wants to enhance its skills in science, technology, engineering and math and has offered help with resume-building. Holiday is working with a similar Amazon group in Seattle for help with workshops.

“We’re all still learning how to run this group, but we have huge plans,” she said. “I want to invest in them and give them the opportunities I didn’t have.”

Alyssa Holiday and another woman smile while sorting food items

From leadership’s perspective, “she’s awesome,” Gardner said. “She does a lot for our site. She’s done some amazing things helping with the building launch and has lots of initiative and drive.”

While her work at Amazon keeps her busy, Holiday is enjoying family events she used to miss by living out of state and is enjoying calling herself a South Dakotan again.

“What Alyssa has done in her career is nothing short of remarkable, and the fact that she’s now offering a path forward for other Native American professionals is so exciting to us,” said Denise Guzzetta, vice president of talent and workforce development for the Sioux Falls Development Foundation.

Indigenous at Amazon display board

“Amazon has shown itself to be a model employer as far as offering opportunities for employee growth and skill development, ongoing promotional opportunities and unique ways to engage its employees. There’s so much to take away from this story on so many levels.”

For Holiday, a career at Amazon has been “a great opportunity,” she said. “I don’t have a degree, and now I’m leading and developing the people that I used to be. For me, that’s a huge thing, and I tell that to my associates all the time: I used to be in your shoes.”

Are you ready to continue your career journey in Sioux Falls? Email deniseg@siouxfalls.com to get connected, or visit siouxfalls.com to learn more.

From California to Sioux Falls, nurse who doubles as DJ calls move a dream come true

Ny Bradley will tell you her Sioux Falls move has been nothing short of a love story – on multiple levels.

“My now fiance, Donny, and I met seven years ago and were madly in love in Texas,” she began. “He decided he was going to go to trucking school and do well, and he went off and did that, and I was working as a nurse.”

Ny and Donny

Donny’s job led him to settle in Sioux Falls, but when he asked Ny if she’d be willing to move too, she said no.

“Sioux Falls is an excellent hub for truckers. The roads are very truck-friendly, and he’s right in the middle of the country, so he’s home every five or six days, which is unheard of for truckers,” she said.

Volvo Semi Truck

“It’s best for his balance, and I understood that, but I was only 25 or 26 years old and wanted to travel and learn music.”

Bradley’s path led her from her native Texas to Los Angeles, where she continued to work as a nurse and went to school for music production with training in audio engineering.

But the two stayed in touch and after reconnecting last year realized “we were each other’s person,” she said. “For both of us, it was something where there was no question.”

After visiting Sioux Falls twice, “it was enough for me to realize I loved it, to my surprise,” Bradley said. “I don’t feel a need anymore to experience the fast life and these big parties, not that Sioux Falls doesn’t have places for that, but I realized what I wanted was to be in a community where I felt connected. That’s why I love being here. I’ve been here like a month, but every time I visited, people were amazing and so friendly.”

Ny and Donny

It didn’t take her long to connect to a like-minded community. After posting a message on Reddit asking about the electronic dance music, or EDM, scene in Sioux Falls, a response immediately suggested she check out an event being held at Full Circle Book Co-op downtown.

She met the host, himself a transplant from New York, “and he said there isn’t much of a scene here, so we decided to partner in some way to bring forward more EDM here,” she said. “Me being a DJ and producer and him being in management event coordination, we just meshed, and we’re going to make it happen. I think a lot of people in Sioux Falls, especially the younger generation, will be interested in hearing electronic music and not having to go to Coachella or New York to hear something, so that’s what we’re going to do.”

Ny Bradley DJing

Bradley also is far from leaving her nursing career behind. While music became her outlet working as a COVID nurse during the pandemic, she held onto a dream of being a pediatric nurse in labor and delivery or the neonatal intensive care unit.

“I’ve been in critical care and worked as a COVID nurse and did a lot of medical surgical pediatric, but in LA, every time I would apply, they would tell me I needed two years of NICU experience. Well, without getting hired, how would I get it?” she said.

While she moved to Sioux Falls without a job, she applied for two at Avera Health on the drive east.

“I applied to the mother-baby unit and the NICU, and I was offered both positions,” she said. “I’m now a NICU nurse, and I start in a few weeks. I’m over the moon. I can’t tell you how much I’m falling in love with Sioux Falls. I’ve had dreams where I’ve been a baby nurse, and now that dream is coming true. My family dreams are coming true as is finding that community where it feels like this is a great place to have kids or have a startup, depending on what I do with my music.”

In the meantime, look for her at the next House Dance Music Show at Full Circle Book Co-op on Nov. 18 when she’ll be DJing, beginning at 10 p.m.

Ny Bradley

In her free time, she enjoys meditating at Falls Park, where she’s inspired with ideas for songs, as well as discovering unique experiences like corn mazes. She lives just south of Sioux Falls in Harrisburg and is loving her shorter commutes.

“I’m used to it taking 45 minutes to go to work, and this is the best. It takes me no time,” she said.

Bradley’s experience in Sioux Falls might sound too good to be true, but it’s not outside the norm, said Denise Guzzetta, vice president of talent and workforce development for the Sioux Falls Development Foundation.

“Everything you’ve heard from Ny about her experience can be replicated and is reflective of what this community offers,” she said. “It is an outstanding place for health care, for trucking, for the arts and for those interested in starting a business and starting a family. It is as easy to get connected as Ny has found. We’re thrilled she and Donny will be starting their life together here and can’t wait to see how they continue to contribute to building our community for others.”

Ny and Donny

How does Bradley know the community is ready for her to put her unique spin on it? She thinks back to that first house show downtown, where she saw everyone from teenagers to people in their 70s dancing away.

“A man put his cane down and got on the dance floor. I didn’t even see this in Los Angeles,” she said. “It filled my heart with so much joy and confirmation that this is what I want. Sioux Falls ended up being literally everything I wanted, and I feel like one of the best things I can do is contribute something back.”

Are you ready to continue your career journey in Sioux Falls? Email deniseg@siouxfalls.com to get connected, or visit siouxfalls.com to learn more.

DSU’s Griffiths: AI-driven workforce disruption is coming fast

In a matter of weeks, Dakota State University President José-Marie Griffiths will speak to U.S. senators about workforce and economic disruption.

But you can hear her thoughts on the topic sooner than that in Sioux Falls.

Dr. Jose Marie Griffiths

Griffiths will help lead off the WIN in Workforce Summit on Nov. 1 as part of the panel Talent Talk: Get To Know the People Changing Our Workforce Landscape. The annual event will be held from 9 a.m. to 3 p.m. at the Sioux Falls Convention Center and will bring together thought leaders such as Griffiths for a look at what the future holds for talent development, attraction and retention.

“Clearly, we’ve got to talk about the role of technology, both the positive and negative, what you should and should not do with it,” said Griffiths, a leading authority on artificial intelligence and cybersecurity.

“It’s important to educate everyone about how these technologies work, and it’s becoming more important as AI is playing a role in so many people’s lives. The whole conversation around it has completely changed in the last six months. Many businesses are using AI without necessarily even realizing they’re using AI, and some are still thinking AI just began when actually it’s been around since the 1950s.”

The landscape is rapidly changing, however, and workforce will be disrupted because of it.

“Certainly within five years, maybe in three. It’s going to move quickly,” Griffiths said. “Everyone is concerned about it replacing jobs and how we’re going to retrain people who lose their jobs to something else. Some of these jobs will be doing very different things, and we’ll be learning how to work with technology rather than away from technology.”

While there will be the need to upskill in areas, Griffiths said the “power skills” – or what you might think of as soft skills – are going to be just as critical in facing the future.

“Your ability to communicate and adapt and work well and learn while doing, ask questions and be curious will be key,” she said. “It’s not about looking at your job as something with finality but looking at it as something with context and being open to working with different technology and systems and approaches. We’re all doing it right now. We’re just going to have to become a little more comfortable with change.”

For her own workforce needs at Dakota State, Griffiths said she has found success by casting out her recruitment efforts beyond her traditional geography.

“We’re targeting areas with people who have the qualifications we need and going beyond our normal range of locations,” she said. “Most recently, five of six people we brought in for interviews are from areas we wouldn’t have touched before. And additionally, we’re working closely with the Governor’s Office of Economic Development and sending people to trade shows related to cybersecurity, so we have a presence together and can both talk about the benefits of locating in South Dakota.”

She also has a message for business leaders looking to hire DSU graduates: Get engaged early and often.

“We have career fairs, but we also have employers regularly visiting campus. They might visit a couple classes and talk about the interesting things they do or host a pizza reception for students to meet them and chat,” she said. “It’s not enough to pitch them a job. We have to pitch them a career. We have to talk about the opportunities available to advance and the pathways that exist to do interesting things.”

It’s the kind of insight attendees can expect all day at the WIN Summit, said Denise Guzzetta, vice president of talent and workforce development for the Sioux Falls Development Foundation.

“Dr. Griffiths is the perfect example of the thought leadership and actionable advice you’ll take with you at this event,” she said. “Even in the last year, the conversation around AI has completely evolved, and it’s critical to tap into what forward-thinking leaders are doing today to get ready for tomorrow.”

About the WIN in Workforce Summit

Sessions at the WIN in Workforce Summit are eligible for nine SHRM and HRCI recertification credits. The Sioux Falls Development Foundation is recognized by SHRM to offer professional development credits for SHRM-CP® or SHRM-SCP® recertification activities.

Space is limited for this transformative event, so register soon here to reserve your seat.

Nancy Kerrigan previews keynote address at WIN in Workforce Summit

Olympic figure skater and author Nancy Kerrigan knows what it takes to achieve big goals and career growth.

She’ll bring that message to Sioux Falls for the WIN in Workforce Summit, produced by the Sioux Falls Development Foundation, from 9 a.m. to 3 p.m. Nov. 1 at the Sioux Falls Convention Center.

Kerrigan’s keynote address, “Stronger Than You Think You Are,” will inspire and challenge the crowd to tackle talent attraction, retention and development with a fresh perspective.

We caught up with her for a preview of what you can expect.

What’s the core message you plan to deliver at the WIN in Workforce Summit?

Preparation and perseverance allow you to keep pressure in perspective and deliver maximum performance.

As you travel the country speaking, what are some of the needs you see businesses facing in terms of talent attraction, development and retention? What are some things leaders can do to address that?

The most important thing in creating an environment that allows for preparation and performance is a strong support system. Putting people in place to provide the tools necessary for success and showing how that works in reality is critical. Have a good team around you and trust them.

Many in the workforce today and tomorrow will find they must continually upskill to evolve their career. You also have evolved your career multiple times and likely continue to look at new avenues. What are some strategies you’ve found to be successful in positioning your own career for the future that might be helpful to others?

Letting go of the past and having curiosity. While I will always be “the skater” to the rest of the world, for me, I have to evolve to keep growing. So putting the past in perspective and being curious about new things is very helpful.

In addition to your professional life, you’re a mother of three children navigating their middle school, high school and post-college lives. What are some generational characteristics you’re noticing in them related to education and career, and how have you been guiding them?

All the technology that they have access to means they interact with people in a different way than past generations. But face-to-face communication is still critical in my opinion. So I try to counsel them in the area of interpersonal skills, which I still think is the most important thing we can learn because we still have to live with each other.

Your career will be remembered for many reasons but certainly for your resilience – a critical element for success in the workplace today. What advice would you give to those looking to address their own resilience or lead others toward stronger resiliency?

When you fall down, which we all do, get back up. I have been told that an elite skater falls 40,000 times in their career, which means they also get up 40,000 times! We are all stronger than we think we are, so if you prepare well, you can handle just about anything.

About the WIN in Workforce Summit

Sessions at the WIN in Workforce Summit are eligible for nine SHRM and HRCI recertification credits. The Sioux Falls Development Foundation is recognized by SHRM to offer professional development credits for SHRM-CP® or SHRM-SCP® recertification activities.

Space is limited for this transformative event, so register soon here to reserve your seat.

Avera leaders to detail changing strategies to meet workforce needs

Despite a workforce of more than 20,000, every team at Avera Health essentially comes together in the same way every day.

It’s called Daily Line-Up, a daily huddle with a central topic, a question to get people talking and a daily prayer to provide a moment of fellowship.

“It’s a chance to come together, communicate and be reminded of our shared mission,” said Julie Lautt, interim CEO and chief financial officer. “But even traditions like these are being reimagined by hybrid departments as they look for new ways to engage both remote and in-office employees in these conversations.”

Julie Lautt Avera Health

The simple practice – and how it’s evolving – captures the spirit of workforce development today. It’s a blend of lifting up best practices while acknowledging even they often must evolve with the workplace’s changing landscape.

“Health care can be very hard work,” said Dr. Ron Place, who became CEO of Avera McKennan Hospital & University Health Center earlier this year. “We saw during COVID, locally and nationally, some people with long-term careers in health care chose to leave the profession. We need to think innovatively to support our workforce and harness technology to extend our workforce, especially in rural areas.”

Dr. Ron Place Avera Health

Both Lautt and Place will share some of Avera’s strategies at the upcoming WIN in Workforce Summit, produced by the Sioux Falls Development Foundation. The event will be from 9 a.m. to 3 p.m. Nov. 1 at the Sioux Falls Convention Center, featuring speakers from a range of industries.

For Avera, those strategies are a long list that starts with the system’s mission.

“We hope to show just how important it is to fully walk the walk when it comes to our people being the vital piece of our organization they truly are, as well as how we strive to live and breathe our mission every day,” Place said.

Other approaches Avera plans to share include:

  • The streamlining of HR processes, from simplified interview scheduling to reducing barriers for job applicants.
  • Working with education partners on creative ways to fill critical needs.
  • The creation of an internal staffing organization aimed at filling jobs and improving retention, with opportunities to place both temporary workers and traveling nurses.

Avera leadership also plans to address communitywide issues impacting workforce, including affordable housing, transportation and building bridges for new American, immigrant and refugee populations to access career opportunities.

“I see that new doors are opening all the time in working with our diverse populations, but that’s an area of challenge,” Place said. “At Avera, we want to be the employer of choice for diverse populations.”

At the WIN Summit, Lautt will be part of the opening session titled Talent Talk: Meet the People Changing Our Workforce Landscape.

Dr. Ron Place Avera Health

“Leading in health care takes innovative thinking. Avera also has a unique approach because of our dedication to rural health and workforce,” she said. “We had the foresight to raise our minimum wage to $17 per hour and to improve benefits, despite national health systems shifting in the other direction. We could see this people-centered industry needed a workforce investment, and it’s that kind of thinking that has made Avera a leader for over a century.”

It also has helped with retention. Avera has more than 1,300 employees who have been part of the organization for at least 25 years, and many spend entire careers there.

“We will have critical workforce areas we are focusing on for the future,” Lautt said, adding some of the strategies being brought forward include streamlining the hiring process and partnering with university and technical schools to ensure students choose and understand areas of opportunity.

“Leaders will need to focus both on culture-building of people in the office with them and for remote employees,” she added. “This will take fresh ideas and a continual focus to keep remote employees engaged with a mission that will need to stretch beyond our facilities.”

Place will be part of a panel called New Leaders, New Rules, New Culture that will allow him to share the leadership philosophy he brought to Avera McKennan.

“I challenge my leaders to build, sustain and know their high performers and foster individual development,” he said. “It’s important to empower employees to encourage creativity. Strong leaders give credit for success, yet they take on responsibility and ensure accountability for failure.”

They also underpromise and overdeliver, he added.

“Outcomes matter. While our intentions are important, it is our actions that are critical,” Place said. “I encourage my leaders to challenge assumptions. Things don’t have to be the way they’ve always been, and, in fact, it’s impossible to keep everything the same and continue to experience success and sustainability. It’s why standardization and innovation are both key.”

About the WIN in Workforce Summit

Sessions at the WIN in Workforce Summit are eligible for nine SHRM and HRCI recertification credits. The Sioux Falls Development Foundation is recognized by SHRM to offer professional development credits for SHRM-CP® or SHRM-SCP® recertification activities.

Space is limited for this transformative event, so register soon here to reserve your seat.

TenHaken on workforce: It’s time to think bigger

Here’s something Mayor Paul TenHaken thinks doesn’t gets talked about enough:

“It’s the fact that we’ve had a record number of people move here in the last two to three years, and we also are met with record low unemployment, and those two things don’t jive,” TenHaken said.

“Why is that?”

That’s among the many big questions leaders will ask and begin to help answer at the upcoming annual WIN in Workforce Summit, produced by the Sioux Falls Development Foundation.

The event will be from 9 a.m. to 3 p.m. Nov. 1 at the Sioux Falls Convention Center and will bring together thought leaders such as TenHaken to address the state of workforce development today and tomorrow.

He will help lead off the day on the panel Talent Talk: Get To Know the People Changing Our Workforce Landscape.

“It’s great that we have so many jobs available, and Sioux Falls is a great place to live and work, but we have a lot of employers struggling as a result of that. Anything we can do to shine a light I want to do it, and that includes summits like this.”

Employers should remember that many people in the record number who moved to Sioux Falls in recent years are still working for employers not based here.

“It’s created a new step that needs to happen with workforce,” TenHaken said. “It’s not just getting people to move here for a job or getting people to move here and then hopefully they work here. We have remote employees here who could become employees for Sioux Falls businesses if they took an intentional approach to connecting with them.”

But first, “we also have to realize we’re losing people to jobs all over the country that are still in Sioux Falls,” he continued.

“They’re using the trail system, they’re living here and enjoying the quality of life but working for a company out of Denver or Austin or Nashville, and that’s very much a thing. I think we can put our heads in the sand and ignore it or realize we have to look at ways to attract people who want to come live here but not necessarily work here. The end goal is let’s get them to live here, to keep working for their employer and eventually they want to switch jobs, and they’re in our market and have a good chance of filling a local job.”

TenHaken also sees workforce issues from the perspective of an employer.

“The city is absolutely not immune from this discussion, so when people ask us about what we’re doing in government to help with workforce, it’s very personal because we have the same challenge the private sector is having,” he said.

“We’ve tried to keep pace with the private sector in terms of compensation but also offer things like time off to volunteer and help get our employees active in the community.”

The city also has invested in office environments and equipment that make it more appealing for employees to be in the workplace and is beginning a marketing campaign next year to highlight itself as an employer of choice.

“We need to do a better job of telling our story and what it means to be a public servant,” TenHaken said. “We want to deepen even more what it means to be a public servant in Sioux Falls.”

The city offers some work-from-home options “when it makes sense,” he added. “It is a tool in our toolbox we can use in the right situations, but there’s also just a culture of being accommodating and flexible if you have to come in at 8:30 a.m. because you can’t drop your kid off until then.”

Despite the workforce challenges, “I’d much rather be in our situation than other communities,” TenHaken continued. “We’ve made the right investments in everything from quality-of-life assets to our police force and the right infrastructure. So if people give Sioux Falls a look, they’re hooked for the most part. People fall in love with this community once they’re here and even more once they’ve left and realize what they’ve left. So one of our biggest focuses is how do we continue to make this a very attractive and viable community.”

About the WIN in Workforce Summit

Sessions at the WIN in Workforce Summit are eligible for nine SHRM and HRCI recertification credits. The Sioux Falls Development Foundation is recognized by SHRM to offer professional development credits for SHRM-CP® or SHRM-SCP® recertification activities.

Space is limited for this transformative event, so register soon here to reserve your seat.

From ChatGPT to virtual reality, advanced manufacturer to share insight on ‘the future of work’

When it comes to “the future of work,” you might say Steven Tims lives the topic daily.

“We’re rapidly changing to a more technically focused workforce,” said Tims, the chief operating officer of Viaflex, a Sioux Falls-based leading manufacturer of innovative polymer film and sheeting solutions for agricultural, construction, energy, geomembrane, industrial, telecom and installation services.

“We have a lot of industrial manufacturing shifting to automation, which leads to new jobs for automation technicians, engineers and in business intelligence. We’ve focused a lot on modernizing our business, and we’re starting to recruit talent to support it.”

Viaflex in Sioux Falls SD

Tims will share his experience on a panel called, appropriately, “The Future of Work” at the upcoming WIN in Workforce Summit produced by the Sioux Falls Development Foundation.

The event will be from 9 a.m. to 3 p.m. Nov. 1 at the Sioux Falls Convention Center and bring together cutting-edge leaders such as Tims to share actionable insight around addressing workforce opportunities and challenges.

“I’m planning to talk a lot about ChatGPT,” Tims said. “We’ve embraced it fully. We’ve educated our team about where and how to use it. I use it daily, and we now have a council around AI at Viaflex that we’re beginning to use to ensure we’re taking full advantage of the technology available.”

Viaflex also has started to use virtual reality in employee training, leveraging that technology to save thousands in training and de-risk at the same time.

“You can virtually start up a machine very safely and simulate things,” he explained. “We can even use it to do a virtual plant tour, which is a great thing to have at a recruitment booth.”

With 450 employees and six locations across the U.S., the business that began as part of the former Raven Industries still has “a lot of startup energy,” Tims added. “We’re just trying to break through, and it takes awhile to change culture.”

Employee works at computer at Viaflex in Sioux Falls SD

He plans to discuss that at the WIN in Workforce Summit too.

After trying traditional advertising for job openings, Viaflex doubled down on referrals – tripling its referral bonus for employees, “and it’s going really well,” he said. “It’s really where our best talent is coming from.”

The company isn’t shy about its drive to recruit and retrain top talent either.

“We don’t do reductions in force; we do performance management,” Tims said.

“We do ‘A’ player salaries, but you have to perform, and we don’t care if we’re known as a company where every year the bottom 10 percent drop. We want it to be hard to get in here. We do great things for our team, we’re kindhearted people, but by dealing with people who aren’t pulling their weight, everybody else’s game goes up a little bit. So it’s this great recipe for success.”

Viaflex is a perfect example of the sort of business sharing its experience at the WIN Summit, said Denise Guzzetta, vice president of talent and workforce development at the Sioux Falls Development Foundation.

“This company truly blends a focus on people with a commitment to leveraging technology, and that’s why they’ve seen impressive growth and will continue to do so,” she said. “When you come to the WIN Summit, you’re going to experience an entire day of hearing from leaders like Steven who will challenge you to think differently, invest in new ways and see workforce gains follow.”

About the WIN in Workforce Summit

Sessions at the WIN in Workforce Summit are eligible for nine SHRM and HRCI recertification credits. The Sioux Falls Development Foundation is recognized by SHRM to offer professional development credits for SHRM-CP® or SHRM-SCP® recertification activities.

Space is limited for this transformative event, so register soon here to reserve your seat.

Workforce development leader takes stock of progress, weighs in on future needs

Dave Rozenboom views workforce development through multiple lenses.

As the president of First PREMIER Bank, he recognizes there are some areas of workforce that have to be addressed at a company level.

“There are certain things you have to own as an employer – compensation, benefits, culture – but then there are things that go beyond a company level and have to be addressed at a community level,” said Rozenboom, who also has served as a leader within Forward Sioux Falls.

“There also are things we need to work together on, and in many ways, I think we’ve done a really good job on that front as a community and now are in a position where we can look at what needs to be done next.”

The annual WIN in Workforce Summit, produced by the Sioux Falls Development Foundation, is an opportunity to do just that. The event will be from 9 a.m. to 3 p.m. Nov. 1 at the Sioux Falls Convention Center and will bring together thought leaders such as Rozenboom to address the state of workforce development today and tomorrow.

He will help lead off the day on the panel Talent Talk: Get To Know the People Changing Our Workforce Landscape.

We sat down with Rozenboom for a look back and ahead at workforce development – and a preview of what to expect at the WIN Summit.

Looking back on the time you’ve focused on workforce development as a community leader, what kind of progress have you seen the Sioux Falls area make?

Even looking back about six years ago, it’s amazing how things have progressed. At that time, I remember an effort between the business community and higher education to align around our shared needs for a prepared workforce, and today there have been a number of game-changing initiatives. Some clear examples certainly are the Build Dakota Scholarship program, an incredible success story that changed the conversation in our community to reflect that a two-year degree can be a great career path. The full-ride Build Dakota Scholarships supported by seed money from Denny Sanford and the state of South Dakota have been completely embraced by industry partners and have really created an unbelievable program. And then more recently, the South Dakota Freedom Scholarship created the state’s first need-based scholarship that fills a critical gap. Between those two programs, we have really helped create pathways to provide greater access to education.

I also think there’s much greater awareness in the community about the increasing diversity of Sioux Falls, and Forward Sioux Falls, through Sioux Falls Development Foundation programming, has done a lot to help employers connect with this future workforce. The Career Connections program for high schoolers is a very concentrated effort to bring students into workplaces and allow employers to tell their story.

First PREMIER Bank has been a strong supporter of Career Connections and other workforce development efforts. How are this and other best practices helping you as an organization?

We have definitely seen results from Career Connections. It’s new enough that the students who participated are still in high school or college, but we’ve had students from the program go on to take part-time jobs with us and gain valuable exposure to the banking industry. Within First PREMIER, we also find a lot of value in connecting our executive leadership with our first-generation workforce. We’ll organize a lunch and invite several first-generation team members and have them share their stories with our executive team. It’s a chance to learn about the challenges they have overcome and hear what they have to tell us about their experience as employees, as well as being a chance for us to reinforce their importance to our organization. I’d encourage any organization to do something similar. A lot of this is about education – whether you’re a student, an employee or in management.

Workforce development also is about retention. What are some examples of what you have done at PREMIER to keep top talent?

I think it started very early on with our founder, Denny Sanford, and continued through our CEOs, Miles Beacom and Dana Dykhouse. Denny said very early on that culturally we want to be a company that people want to be a part of. We’ve focused on our people being our most important competitive advantage, and I think that shows.

What gaps do you think still exist in the Sioux Falls area when it comes to addressing workforce needs?

I think we need to start connecting more dots – dots from the student to school counselors, parents and employers to the opportunities that are now present. We now have all the building blocks in place. We’ve removed a lot of financial barriers, the tools are now in place, and we need to help all involved learn what’s available and how to take advantage of it.

As a community, I think Sioux Falls really is in a position to go from being a place that benefited from rural-to-urban migration to one that benefits from urban-to-urban migration. We have a diversified economy with an array of jobs, an excellent education system, low crime compared to the national average, low taxation and an amenity-filled community for our size. For a long time, people were going from the Midwest to the coasts, and now I think people are coming from the coasts to the Midwest, so I think we have a tailwind in Sioux Falls.

About the WIN in Workforce Summit

Sessions at the WIN in Workforce Summit are eligible for nine SHRM and HRCI recertification credits. The Sioux Falls Development Foundation is recognized by SHRM to offer professional development credits for SHRM-CP® or SHRM-SCP® recertification activities.

Space is limited for this transformative event, so register soon here to reserve your seat.

Nancy Kerrigan to headline innovation-focused WIN in Workforce Summit

U.S. Olympic figure skater and author Nancy Kerrigan will headline a day dedicated to unlocking the secrets of talent and workforce development in Sioux Falls.

The annual WIN in Workforce Summit, produced by the Sioux Falls Development Foundation, will be from 9 a.m. to 3 p.m. Nov. 1 at the Sioux Falls Convention Center.

WIN in Workforce Summit

“The message here is that we all must be prepared to change,” said Denise Guzzetta, vice president of talent and workforce development.

“The whole nature of a summit is to take a big-picture look at who we want to be as a workforce community in five years, in 10 years. What industries and occupations are growing? What skills do they need, and how we are equipping them? What benefits do we need to look at that will truly move the needle for workers?”

Kerrigan brings an inspiring story of perseverance and adaptability that will set the tone for the day, Guzzetta said.

Nancy Kerrigan

“This event draws hundreds in person and virtually each year, and our attendees have told us they want to hear from a female athlete,” she said.

“We thought Nancy Kerrigan was the perfect choice to deliver a message about overcoming the odds and being open and willing to change within your own career.”

The theme of day will focus on innovation and technology, Guzzetta said.

“Even one year ago, we were not talking about artificial intelligence to the extent we are today. That’s how fast the business landscape can change,” she said.

“This is a day to explore the groundbreaking types of strategies that can revolutionize your approach to building a dynamic workforce.”

The summit is broken into three tracks:

  • Talent attraction.
  • Talent retention.
  • Today’s issues.

Topics include The Future of Work; Global, Diversified and Distributed Workforce; New Leaders, New Rules, New Culture; The Real Cost of Recruiting; CEO Talent Talks; and Today’s Economic Issues: Childcare, Inflation and Unemployment.

WIN in Workforce Summit

Throughout the day, you’ll get a chance to:

  • Engage and hear from leaders transforming our region and workforce landscapes.
  • Find out how technology is transforming the way and how people work.
  • Learn the new playbook for employee retention in the global and diverse workplace.
  • Hear from CEOs and seasoned business leaders about where and how they are investing in the workforce to develop and strengthen their organizations.
  • Understand why today’s biggest economic issues involving child care and inflation are different and how to navigate change in these unprecedented times.

There also will be networking opportunities throughout the day, including a lunch where attendees can talk one-on-one with members of Generation Z, the youngest generation in today’s workforce.

WIN in Workforce Summit

“You’ll be surrounded by like-minded professionals who are passionate about shaping the future of workforce,” Guzzetta said. “Expect engaging storytelling and thought-provoking discussions that you can immediately take back and begin implementing in your workplace.”

Sessions at the WIN in Workforce Summit are eligible for nine SHRM and HRCI recertification credits. The Sioux Falls Development Foundation is recognized by SHRM to offer professional development credits for SHRM-CP® or SHRM-SCP® recertification activities.

Space is limited for this transformative event, so register soon here to reserve your seat.

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Former Californian now helps build Sioux Falls skyline thanks to opportune move

There were four states on the list of possible moves: South Carolina, Tennessee, Florida — and South Dakota?

“It’s kind of funny,” California native Brock Williams acknowledges. “We’d never thought about South Dakota.”

But that changed in 2020, when he and his wife, Sabrina, started looking to move outside of his home state.

“She’s originally from the North Carolina-Virginia area, and my family is spread out,” he said. “We were already thinking about moving away from California, then 2020 happened. Once we went through that, we thought, what’s really holding us back?”

Brock and Sabrina Williams

And, because of the national attention South Dakota received during the pandemic, the couple’s interest in the state grew.

“We started researching, and once you do, it opens up this path to the Midwest,” Williams said. “We started learning more about the Midwest and realized if we were going to make the move, Sioux Falls was the place to be.”

With two decades of experience in the construction industry, both residential and commercial, he began seeking a new role to fit with his project management background.

“I got an offer in South Carolina, an offer in Florida, and they just didn’t feel right,” he said. “The companies didn’t feel right, the area didn’t feel right, and then I got a call back from Journey Construction.”

After his first interview with Journey, it felt right.

“Journey, in a sense, grew up with Sioux Falls, and I appreciated the history they had and felt a good connection,” he said. “But still, when they gave me the offer, I was a little nervous because I wasn’t sure how the area was going to grow.”

Brock Williams on a construction job site

But that nervousness didn’t last long. He soon learned Journey would oversee the large expansion of Cherapa Place in downtown Sioux Falls, which includes a 10-story office and condominium tower, two buildings of retail and apartments, a parking ramp and central courtyard.

He joined the team as a project manager in late 2021.

“Being from California, I was part of some larger projects, and I’ve never backed down from one, so I wanted to be on Cherapa, and that’s what happened,” he said.

“The project has been going great. The other two project managers on the Cherapa project, Joe Niewohner and Jesse Davey, have both been on the project since the beginning with me and have been a huge help in familiarizing me with the new-construction market and learning about South Dakota. The entire Cherapa team has been very welcoming and accepting of me.”

Brock Williams views Cherapa Place project in Sioux Falls South Dakota

His employer also has fulfilled the promise he saw in that initial interview.

“Journey really does stand by their values and ethics,” Williams said. “Where I come from in California, it’s a real cutthroat environment, but because of how we do business here, I’ve built stronger business relationships in the last two years than I did in 15 years in California. It’s pretty crazy – yet refreshing.”

Sabrina Williams has found a job she enjoys too, putting her health care background to work at Delta Dental.

“It allows her to work from home, and she absolutely loves it,” Williams said. “It’s a great company, and she loves working for them. We’ve gotten really lucky with the work environment and finding great employers here.”

It’s more than luck, said Denise Guzzetta, vice president of talent and workforce development for the Sioux Falls Development Foundation.

“Brock and Sabrina’s experience is exactly what so many others discover as they explore their career options in Sioux Falls,” she said.

“This community is filled with employers who reflect your values and respect your needs and the role you play in contributing to our shared success. Construction and health care are two fields in particular where we have so many opportunities as a growing community to welcome newcomers ready to grow their careers.”

Brock Williams working construction

The family has happily moved into an east-side home near Harmodon Park, where despite Williams working in downtown Sioux Falls, his commute is 10 minutes.

“I still have friends from California, and when I tell them I get off work at 5:30 and am home by 5:40, they’re like, ‘You’re kidding me,” he said. “Back home, I commuted an hour and a half to two hours each way. After doing the math, I realized how much of my life I was spending in my car.”

With their newfound free time, the couple enjoys taking their Labrador retriever out for walks on the vast Sioux Falls trail system and hiking at state parks.

dog

“We’re really big on fishing, we like to kayak, and then, in the winter, we try to go snowshoeing while we can, so we’re embracing it full force,” Williams said. “Before moving, I’d never really gotten into hunting. But the state has a program for people who are new, which one of my co-workers introduced me to, so I’m hooked on pheasant and deer hunting now.”

group of men pheasant hunting

Looking back, “I’m really glad we left,” he said. “We go back and visit, but once you live in a place like this and then revisit the hustle and craziness in the bigger city, it’s very noticeable, but coming back always gives you a chance to decompress.”

Brock and Sabrina Williams

 

In the coming months, Cherapa Place will begin moving in its new office tenants. Early next year, the building Williams is overseeing will move in its first residents. For someone new to the community, helping immediately impact its skyline has left a big impression.

“I think Sioux Falls is just a great place to live, and these projects are going to turn Sioux Falls into an even better place,” Williams said. “I think it’s moving in a great direction, the leadership this city has is phenomenal, and I think we have a bright future in Sioux Falls.”

Are you ready to continue your career journey in Sioux Falls? Email deniseg@siouxfalls.com to get connected, or visit siouxfalls.com to learn more.

Intern-focused events help connect college students with full Sioux Falls experience

The best internship experiences don’t start and end with the workday.

“It’s key that businesses offer real-world, applicable and immersive internship opportunities, and many Sioux Falls organizations do,” said Denise Guzzetta, vice president of talent and workforce development for the Sioux Falls Development Foundation.

“But it’s just as important that these young professionals are meeting one another, beyond their own workplace, and becoming connected with the broader Sioux Falls area and everything that makes it a wonderful place to start your adult life as well as your career.”

interns smile with ice cream at Polar Bites

This year, the Sioux Falls Development Foundation reached out to interns and workplaces citywide with a summer filled with programming.

It started with a “get to know Sioux Falls” luncheon, continued with a scavenger hunt downtown midsummer and ended with the chance to give back to those in need within the Sioux Falls community by making hygiene bags for residents at the Bishop Dudley Hospitality House.

Interns smile with hygiene bags assembled for the Bishop Dudley Hospitality House

In between, interns began socializing on their own.

“Meeting new people here in Sioux Falls absolutely helped improve my internship experience here in Sioux Falls,” said Sawyer Lee, an intern at Dacotah Bank.

“They recommended different activities that go on around town, as well as different places to go eat. I was able to connect with some people from college, and we would get together during the week, whether it be for a drink or to watch bands playing at the Levitt.”

Universal banking intern Leah Barber enjoyed a comprehensive introduction to the city through her work with First Bank & Trust.

She was able to tour The Steel District construction site with developer Craig Lloyd, meet with clients and attend events such as the South Dakota Bankers Association Convention, SME Sioux Falls Leadership Summit and SDBA Ag Credit Conference.

Steel District

“Sioux Falls has the most supportive and exciting community to experience the professional world as it continues to expand and attract exceptional talent,” she said. “I am wildly grateful to everyone that has played a part in making my internship a success.”

First Premier Bank/Premier Bankcard intern Josh Jackson, a Lincoln High School graduate and Purdue University sophomore, received a Spirit of Sioux Falls scholarship from the Sioux Falls Development Foundation and participated in its Lunch & Learn programs.

“It was a great experience getting to meet other interns and professionals in the Sioux Falls area and learning about some of the community’s opportunities,” he said. “I am extremely grateful for the opportunities that the scholarship has afforded me in my academic journey.”

For Henry Rollins, who originally is from Honduras, an internship at Northwestern Mutual introduced him to the financial services industry. The programming he attended through the Sioux Falls Development Foundation helped the Augustana University student connect further to the community.

Intern Sioux Falls Luncheon with YPN

“The events were informational, interactive and one of the best opportunities out there to network,” he said.

“I was able to better understand the phrase ‘your network is your net worth’ as the Development Foundation focuses on helping professionals reach their next best opportunity by exposing them to an extensive network of contacts in every industry.”

As an employer, Northwestern Mutual also sees significant value in how the Development Foundation’s programming complements its own, said Regan Dennis, director of campus recruitment and development.

INTERN Sioux Falls Luncheon with YPN

“A vital part of being successful as an intern in our program is caring about people and connecting with others in the community to provide the most impact,” she said.

INTERN Sioux Falls Luncheon

“It is important to us to introduce amazing opportunities like the Sioux Falls Development Foundation to our interns because it gives them the opportunity to participate in networking events, help grow their soft skills, learn more about the community and meet other successful individuals in the Sioux Falls area. You never know where a connection could lead you or help you in your future career path.”

Northwestern hosted 19 interns this summer and sees the Development Foundation programming as “a phenomenal tool” to showcase the benefits of starting a career in Sioux Falls, Dennis added.

INTERN Sioux Falls

“Our interns have nothing but good things to say about the Sioux Falls Development Foundation program,” she said.

“They are eager to meet new people across the community and learn more about how they can become more involved. Most of our college students don’t have much experience within this space when joining our internship program, and this gives them the opportunity to step out of the comfort zone and grow as young professionals. When attending new events, they have mentioned it puts them a lot more at ease when we encourage our interns to go as a group or with a friend.”

Rollins plans to continue an internship during the school year with a financial adviser’s personal team.

“This internship has helped me shape my future by giving me a better picture of the magnitude of impact I want to create in other people’s lives with skills I possess,” he said.

Jackson will be back at Premier too.

“I’ve learned a ton about how a call center operates and how efficiency is maintained regarding staffing levels. I’ve also met a lot of really great people here who have been extremely impactful on my experience,” he said. “My Premier internship has helped me realize that I can perform well in a leadership position. I want to take on a more influential role in whatever company I land at.”

Based on the success of INTERN Sioux Falls this summer, Guzzetta anticipates opportunities for it to grow.

“We’re continually seeing more employers and more interns attracted by the programming we offer, so we absolutely see this as a key way going forward to make sure we’re helping interns build the connections and have the experiences that will keep them coming back to Sioux Falls when it’s time to take that next career step,” she said.

Is your organization ready to get connected with all the workforce opportunities offered by the Sioux Falls Development Foundation? Email deniseg@siouxfalls.com to learn more.

Collaborative effort brings STEM students, education, businesses together

Arthur Tao is weeks away from starting his senior year at Lincoln High School, but he already has spent the summer learning about neurodevelopment and doing research around a protein causing a rare disease.

Kiara Schilling and Jaritza Cruz are entering their sophomore year at South Dakota State University and shared a lab this summer while working on projects synthesizing compounds involving prostate cancer and myeloma cells, respectively.

They’re just three of the dozens of students who came together this week for a symposium organized by South Dakota EPSCoR, the Established Program to Stimulate Competitive Research, which held the event for students to present their work and receive feedback from professionals in their field.

students mingling at SD Biotech/SD EPSCoR Networking Reception

“I learned a lot – a lot you don’t learn for labs in classes,” said Schilling, a Minnesota native majoring in chemistry and biotechnology.

As part of their visit to Sioux Falls, the students had a chance to connect with one another, graduate schools, graduate students and the Sioux Falls business community as part of a networking event sponsored by the Sioux Falls Development Foundation in partnership with Sanford Research, South Dakota Biotech and EPSCoR.

students mingling at SD Biotech/SD EPSCoR Networking Reception

“We wanted to open these students’ eyes to the incredible opportunities to continue their education and their careers here,” said Denise Guzzetta, vice president of talent and workforce development at the Sioux Falls Development Foundation.

“With them as primarily undergraduates, we start with the advantage that they’ve already chosen South Dakota for their education. Now, it’s up to us to help them realize their next steps can be here too.”

The students also had a chance to tour Sanford Research.

students tour Sanford Research Labs

“This was such a great opportunity for us to show all the available careers at Sanford,” said Kara McCormick, who oversees outreach and communications at Sanford Research and serves on the board of South Dakota Biotech.

“During the tour, they saw research labs and learned about the different types of equipment and bench research that happens at Sanford. We’ve also worked with many undergraduates participating in the symposium on their research and have for a number of years. We’ve found there are quite a few students who come back multiple summers, and many end up going to graduate school in South Dakota or even working here when they graduate.”

students tour Sanford Research Labs

Tao didn’t exactly need the tour – the high school student actually did his research work at Sanford this summer.

“This opportunity is fantastic. A lot of larger regions don’t have something so immersive,” he said. “It’s the culture of learning that’s surprised me the most. People have been really helpful, and there have been boot camps and seminars to teach me the basics, so the learning curve has become easier.”

He also took full advantage of the networking offered.

“That’s been invaluable,” Tao said. “I’ve been able to ask others in the field what advice they would give to me as a high schooler. Getting that broad perspective of people in the field with different backgrounds from mine has been really helpful. Going into the internship, I was thinking of doing my undergrad and med school, but this has made me consider a Ph.D. route or an MD-Ph.D.”

For the current undergrads, the exposure to Sanford Research and the networking that occurred there were equally valuable.

“It was really exciting to come here,” said Cruz, who came to the U.S. from Mexico to major in biochemistry. “I’m looking into medical school in South Dakota, and it was really cool to meet other students here.”

Students mingling at SD Biotech/SD EPSCoR Reception

Schilling was inspired by the work at Sanford Research too.

“I thought it was really cool seeing the facilities,” she said. “It kind of makes me want to come here.”

The networking between grad students and undergrads can be just as beneficial as introducing them to businesses, said Mel Ustad, the principal investigator at South Dakota EPSCoR.

“They’re not only interacting with future employers but getting to meet students who are pursuing paths similar to themselves,” he said. “It’s a great, all-around learning experience as an undergraduate and a valuable opportunity to conduct hands-on research at the same time.”

The event and the symposium the following day drew seven businesses looking to connect with workers in STEM fields, said Joni Ekstrum, executive director of South Dakota Biotech.

Students mingling at SD Biotech/SD EPSCoR Reception

“We hear regularly from biotech businesses searching for talent to help support their work, and the good news is South Dakota is full of that talent in our universities. The key is making those connections,” she said.

“That’s why events like this that combine professional development with education and networking are so valuable.”

That was the goal behind the Development Foundation supporting the event, Guzzetta said.

“It’s all about making those connections, building those relationships and exposing our talented students to worlds and people they never knew existed,” she said. “We know conversations that begin at events like these can lead to long and rewarding careers.”

From California to New York – and now Sioux Falls – professional actress brings talent to new home

There were plenty of reasons Katelyn Walsh figured she wouldn’t end up moving from her home in California across the country.

Applying to New York University’s famed Tisch School of the Arts already required being accepted into one of the nation’s most competitive arts programs. Then, not only was the aspiring actress accepted to the school but also offered a spot in one of its most coveted programs and given enough financial assistance to make it a possibility.

Katelyn Walsh

“The only reason I moved was for the education,” Walsh said. “I loved performing, and this was the only thing I felt worth investing in.”

She graduated in 2022, but that was only after the pandemic upended the experience, causing her to return to California and put her senior year on hold.

Katelyn Walsh performing

“I can’t spend my senior year online,” she remembered thinking. “And that’s what they were going to have us do. Trying to dance and sing on Zoom was not really worth it to me.”

She ended up being paid to perform at a regional theater in Utah.

“I gained experience, but my mind shifted,” she said. “When I did go back for my senior year, my ability to thrive in the city had changed a lot. It was already a little scary the first three years, but I felt a lot less safe, and it got worse and worse. I’d fallen in love with the city but started falling out of love with it.”

Katelyn Walsh in graduation gown in front of Radio City Music Hall

Her values had evolved, she said.

“I really wanted family, and I didn’t feel safe walking other people’s kids as a nanny. How would I feel safe walking my own kids?” she said. “It wasn’t worth the sacrifice, especially since I was paying over $1,000 a month for an 8-by-8 room, and my closet was in my kitchen. My roommates loved it, but it wasn’t for me anymore.”

But returning to California wasn’t in the cards, either. Her parents had gotten an estimate on their house on a whim, “and they got way more than they expected,” Walsh said.

Their move brought them to Sioux Falls. She has grandparents originally from North Dakota, and her sister’s family lives in Bismarck.

“My parents realized ‘if our kids ever want to settle near us, we don’t want to have them settle somewhere it’s hard to raise a family financially,’” Walsh said. “The area we were in was slowly going downhill, but financially it was costing more.”

While she had no experience with Sioux Falls, the recent NYU grad decided she would move here too, keep auditioning nationally and travel for roles as needed.

Katelyn Walsh in front of a cathedral

“But as soon as I got back to New York for an audition, my anxiety flared and put me back to where I was a year ago,” Walsh said. “And I realized I love performing. No doubt in my mind. But if I’m paid zero money performing and making money another way, I will be just as joyful as if I were paid more on a larger scale. That never mattered to me. Maybe I could do it, but I don’t think I want it.”

And that’s the story that brought her to a Sioux Falls stage, where she played the lead role this spring in The Premiere Playhouse’s “Cinderella.”

Katelyn Walsh performing in a production by the Premiere Playhouse in Sioux Falls SD

“One of my co-workers at Blarney Stone, where I’m a server, found out that I liked theater, and he jumped on it and asked if I’d ever thought about auditioning,” she said. “I’ve only done paid work for four years, so I think it’s a big shift mentally volunteering my time and serving the community, and it actually excited me more when I thought about it that way.”

Katelyn Walsh performing in a production by the Premiere Playhouse in Sioux Falls SD

What excited her most “was being around such a diverse group of people,” she continued. “You might think NYU and diversity, but I think we get stuck in a bubble. A lot of us are college age or right out of college, very privileged, and this was different. A lot of times in small-town theater companies there’s politics behind the scenes, and I didn’t know what to expect. But everyone was so nice, beyond anything I could have imagined.”

Katelyn Walsh performing in a production by the Premiere Playhouse in Sioux Falls SD

She now has a second job and is trying to figure out what her full-time work future looks like. She has thought about teaching and potentially seeking another degree.

“The opportunities I got to perform with kids in “Cinderella” made me realize that’s definitely something I could pursue in the future,” she said.

Katelyn Walsh performing in a production by the Premiere Playhouse in Sioux Falls SD

Walsh’s early experience in Sioux Falls is a good example of what other artists will find here, said Denise Guzzetta, vice president of talent and workforce development.

“Sioux Falls is an incredibly welcoming and vibrant community for the arts and is becoming more so all the time thanks to talent like Katelyn relocating here,” she said.

“It’s easy to get involved in nonprofits like The Premiere Playhouse, but increasingly we are finding artists with paid performing opportunities, whether in a locally produced film, the local music scene or through special events. And if Katelyn does decide to look at more education, she is going to find so many opportunities in the area that will fit her work-life-school balance.”

Katelyn Walsh performing in a production

If time allows, you’ll likely see Walsh on stage in Sioux Falls in the future.

For now, though, “I love this town,” she said. “It’s got some great parts like downtown, there’s plenty to do and fun places to go, but it’s got the small-town feel where people are willing to chat at the grocery store. I bought a car for the first time, and being able to walk to my car at night and feel safe is definitely different.”

For someone who has lived on both sides of the country, landing in the middle seems to have its benefits.

“I was surprised how friendly my co-workers were and how it wasn’t too difficult to make friends,” she added. “Accepting that I was allowed to change my mind was huge. You think you’re on a path, and everyone expects you to follow through in a certain way, but it’s OK to change your mind and have your life take on a different form than you ever imagined.”

If you think your path could wind through Sioux Falls, we’d love to connect with you! Email deniseg@siouxfalls.com or visit siouxfalls.com to learn more about opportunities to grow your future here.

SFDF hosts first INTERN Sioux Falls event

On Wednesday, June 28, interns gathered at the Sioux Falls Development Foundation to enjoy lunch and network with members from the Young Professionals Network (YPN) steering committee.

Casey Boerger, Young Professionals Network Manager, gave a presentation on what the Young Professionals Network is and how the interns can get involved. Steering committee members Nichelle Lund, Alissa Matt, and Kristin Hoefert-Redlinger all agreed that the YPN has made a huge impact on their professional careers. They were able to share their experiences, offering valuable insights and career advice.

The Sioux Falls Development Foundation’s INTERN Sioux Falls program is designed to create opportunities for interns to get involved in the business community and get a better idea of what it is like to live, work, and play in Sioux Falls. The interns who attended were able to form relationships with their peers that will extend beyond lunch, creating a network of support.

The INTERN Sioux Falls Lunch was a great way for me to meet some of the interns around the city and get more acclimated to Sioux Falls. In addition to the networking opportunity, the event gave me the chance to talk with some of the YPN members about their favorite things to do and places to visit around town.

Sawyer Lee, Intern at Dacotah Bank

I am so appreciative of the investment the Sioux Falls Development Foundation has made in the area’s interns and their experiences by putting this event together. Even as a Sioux Falls native, being able to network and share a space with like-minded individuals pursuing big professional goals is energizing, encouraging, and fun!

Leah Barber, Intern at First Bank & Trust

I had a group of young gentlemen at my table from all different backgrounds, and it was such a great opportunity to see them bonding over shared interests and exchanging contact information to join sporting leagues and swap business strategies and ideas. We had one person who had been in Sioux Falls for less than a month and one that had lived outside of town his whole life. The mix of individuals was truly a great opportunity for all of them, and me, to see how our city is growing and changing right before our eyes!

Nichelle Lund, Holiday Inn City Centre & YPN Steering Committee Member

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Claire Herbst
Want to be involved with INTERN Sioux Falls? Contact

Claire Herbst

Talent Recruitment Coordinator, Sioux Falls Development Foundation