From Coyotes QB to USD Foundation CEO, leader to share insight on building workplace culture

If you want a unique perspective on leadership, ask a quarterback.

For football player turned USD Foundation president and CEO Noah Shepard, life on and off the field has provided valuable insight into leading teams and fostering culture.

Noah Shepard playing football

Shepard, a Colorado native, first stepped into South Dakota for a recruiting visit at USD, which led to four years as the Coyotes’ quarterback and a first job playing football professionally after graduation in 2010. He briefly joined the Green Bay Packers before playing in the Canadian Football League.

Noah Shepard playing football

Shepard returned to his alma mater in 2021 as a campaign director for the USD Foundation, before being promoted to vice president of development in 2022 and assuming the role of president and CEO earlier this year.

In between, his career took him to Molson Coors in Colorado, where he helped lead a team during a major beverage industry merger, and to Amazon, where he served in management roles during company growth spurts.

“Along the way I gained different perspectives on business from really smart folks and had great mentors,” he said. “I was fortunate and blessed to have the opportunity to work through these growth periods, but my heart has always been here since I left.”

His wife, Abby, is a South Dakota native and USD graduate, and they were eager to raise their three kids here.

“I’m forever grateful for what USD has done for my wife and myself,” Shepard said. “When they reached out to see if I wanted to come back, I said there really wasn’t anything to negotiate because I wanted to be here.”

Shepard will be one of four panelists sharing perspectives on the topic “Microcultures Matter: Tailoring work environments for employee success” at the seventh annual WIN in Workforce Summit, presented by the Sioux Falls Development Foundation. The popular event will be from 9 a.m. to 3:30 p.m. Sept. 24 at the Sioux Falls Convention Center. Click here to learn more and register.

Other panelists include:

  • Brooke Fitts, First International Bank & Trust
  • Karla Santi, Blend Interactive
  • Natasha Smith, Sanford Health

The discussion will explore how strategic development of micro cultures can revolutionize talent attraction, development and retention.

“Culture gets thrown around a lot and means different things in different organizations,” Shepard said. “I’ve experienced companies that did a really good job of defining that and instilling pieces of it in their core values.”

Noah Shepard headshot

While at one point he was a young leader managing people twice his age, “I think if you instill those principles, those core values, you can really start to make some headway,” he said. “But understanding your audience and how it needs to be delivered in an appropriate fashion to sink in is something you have to be in tune with.”

Successful companies also give leaders creative freedom to build micro-cultures, he said.

USD Foundation and Alumni Association

Shepard with his team at the USD Foundation.

“As a former athlete, everything for me revolves around winning and how we define if we’re winning,” he said. “You don’t have to win every day, but you have to understand where you’re at in the current state and how we continually grow. If you instill a culture and mindset that focuses on continually getting 1 percent better, you can look back and be extremely proud of what you accomplished.”

He now leads a team of about three dozen people and is putting that philosophy into practice.

“We’re reinvigorating with a new and fresh approach and doing it in a way in which everyone in the organization knows what it takes to win at their levels and how their role plays into the greater good,” he said.

Note: Sessions at the WIN in Workforce Summit are eligible for nine SHRM and HRCI recertification credits. The Sioux Falls Development Foundation is recognized by SHRM to offer professional development credits for SHRM-CP® or SHRM-SCP® recertification activities.

If you have questions, email deniseg@siouxfalls.com. Click here to learn more and register.

Here’s a look at the full agenda.

WIN in Workforce Summit Schedule

Avera McKennan CEO talks reskilling revolution: Empowering employees for jobs of tomorrow

Think about 10, 20 or 50 years ago, and the health care field looked powerfully different.

The ways health care professionals diagnosed and treated patients were more limited, and as medicine has evolved, those working in the field have had to up-skill too.

“Simply considering the evolution of medicine and the resources we use to care for our communities, having a continuous learning and growth mindset is vital in our success,” said Dr. Ron Place, CEO of Avera McKennan, who leads a team of more than 8,200 employees.

“This often means learning to use new tools, techniques or approaches so that we can continue to stay on the cutting edge of care delivery.”

Place will be one of four panelists sharing perspective on the topic at the seventh annual WIN in Workforce Summit, presented by the Sioux Falls Development Foundation. The popular event will be from 9 a.m. to 3:30 p.m. Sept. 24 at the Sioux Falls Convention Center. Click here to learn more and register.

Place will be joined by:

  • Derek DeGeest, DeGeest Manufacturing.
  • Devin McGrew, C&B Operations.
  • Anna Jankord, Viaflex.

The panel will take a deep dive into the need to up-skill employees for the future, exploring innovative approaches, personalized learning pathways and fostering a culture of continuous learning.

We sat down with Place for a preview of how his organization is addressing the topic.

Dr. Ron Place, CEO of Avera McKennan

How is Avera McKennan specifically addressing reskilling employees? Are you offering additional or ongoing training, or what does that look like in real time?

One item that comes to mind is our virtual communication and virtual care delivery. This requires a significant shift for those used to being physically in the same space as their colleague, care provider or patient. It’s a big shift for some folks to navigate, requiring new skills, but has proven to be very beneficial, particularly in rural areas.

employee monitoring computer

At Avera, our virtual nurses are working in a new care environment, and they’re often “floating” to a variety of care units, rather than a dedicated home unit they may have historically worked in. These nurses are supporting their colleagues at the bedside with really vital tasks like medication verification, documentation and more.

Our transfer center is another area we’re shifting some crucial duties, allowing our referring physicians to devote more time to patient care while our transfer center team is able to serve as the lead communicator and facilitate appropriate transfers between specialties and facilities.

Along with positions requiring specific skills, leaders also need to evolve and enhance their abilities, especially as they are leading a growing organization or find their roles are changing. How are you developing those skills in leaders internally?

Avera has multiple leadership and mission development programs aimed at setting employees and leaders up for future growth and success. Leadership is a skill to be mastered – and giving leaders opportunities in our organization to practice those skills is important. And I think that it’s important for leaders to have their own leadership philosophy, that they write it down so it becomes “real” and they update it as they mature as leaders. We recently held a leadership discussion where I shared leadership lessons in the context of some of my favorite leadership books. Having a full auditorium of leaders show up, ask questions and engage in meaningful dialogue shows just how significant and hungry our leaders are for these opportunities.

How are you partnering with area educational institutions or other trainers to reskill within Avera?

Educational partners are critically important to Avera, and we’re being much more intentional about forming strategic partnerships that develop future workforce. The most recent examples:

  • Developed in partnership with Avera Behavioral Health, Southeast Technical College launched a new behavioral and mental health technician associate degree program in the spring of 2024, with scholarship opportunities available. As mental health techs are in high demand in the inpatient setting, this program was very much needed.
  • In an effort to support health sciences and future workforce building, Avera gifted its property at 33rd Street and Minnesota Avenue to South Dakota State University to provide them with a permanent home for its Sioux Falls-based programs in nursing and pharmacy.
  • Mount Marty University in collaboration with Avera launched a new graduate certificate in endocrinology for nurse practitioners, one of two in the United States and the only one offered in the Midwest. The hope is to enhance access to high-quality diabetes care in rural areas.
  • The Avera Academy is a nine-month collaboration between Avera McKennan, Southeast Tech and the Sioux Falls School District. Each year, 24 students interested in the field of health care enter the program from local high schools and visit facilities and departments all across Sioux Falls to see the wide range of career opportunities at Avera. The program has proven to be a great pathway into the field as 96 percent of students who have participated in the program have furthered their education in health care.

Dr. Ron Place, CEO of Avera McKennan, talks with staff

Avera McKennan is a large organization with significant resources, but do you have any advice for smaller organizations that also see a need to reskill their teams? Are there some things you do that might be replicable on a smaller scale?

Fostering an environment of leadership development and lifelong learning is something any organization can do if it truly matters to them. But it has to matter as staff quickly figure it out if it’s not really a priority. In addition, finding, reading and discussing leadership books is something that any organization can do. Being open and receptive to feedback is also important – and we can often find opportunities for growth and improvement when we truly listen.

You spoke at last year’s WIN in Workforce Summit. What were your takeaways from that event, and what value did you find in it?

Having recently relocated back to the area, I was surprised at just how big the event was and how hungry the community was for information. From the sheer number, depth and breadth of conversations to the panelists’ expertise and top-notch, plentiful questions, my expectations were wildly exceeded.

Note: Sessions at the WIN in Workforce Summit are eligible for nine SHRM and HRCI recertification credits. The Sioux Falls Development Foundation is recognized by SHRM to offer professional development credits for SHRM-CP® or SHRM-SCP® recertification activities.

If you have questions, email deniseg@siouxfalls.com. Click here to learn more and register.

Here’s a look at the full agenda.

WIN in Workforce Summit Schedule

Get to know your future workforce — and their influencers — at upcoming summit

A new generation is entering the workforce, bringing with it unique influences.

SDSU basketball coach Eric Henderson sees that firsthand on campus and on the court in Brookings.

Eric Henderson coaching SDSU men's basketball team

Henderson will be one of four panelists sharing perspectives on the topic at the seventh annual WIN in Workforce Summit, presented by the Sioux Falls Development Foundation. The popular event will be from 9 a.m. to 3:30 p.m. Sept. 24 at the Sioux Falls Convention Center. Click here to learn more and register.

Henderson will be joined by Jerry Olszewski, head football coach at Augustana University, in addition to three high school and college students.

We caught up with Henderson to learn more about the generation that he leads and that others are welcoming into the workplace.

Eric Henderson headshot

You work continually with students in Gen Z. What are some of the attributes that stand out?

The first attribute that stands out to me is the instant feedback. They’re so used to having things come to them quickly. Whether it’s their phone, the computer, the social media piece of it, they want that instant feedback, that instant gratification. So I think being able to do that for our student-athletes is really, really important, to talk about and evaluate and help instantly. And making sure they’re aware instantly is something that they can really relate to.

And then going back to the social media thing is making them feel valued. And because, OK, they’re going to post something on social media. They’re looking at how many likes they get, how many responses they get, and that can make them feel good. And so I think giving them value and making sure they understand where they stand, how you feel. And if you can do that in a positive way, it can be very, very beneficial and very helpful for your organization or for our team.

What approaches have you found that are helpful in motivating or coaching in this generation?

I think just trying to be super-positive, trying to talk about the good things that they’re doing first and then bringing up the things that they can really improve on. I think there’s so much negativity in the world. I think trying to be different, trying to make sure they understand that, hey, they have some great qualities. They have great things that they’re doing already. And then making sure you point them out. And then going into the areas of, hey, how can we get better? What are the areas that we can get better? Awesome.

Eric Henderson coaching SDSU men's basketball team

I think having purpose and showing purpose is key. We use our circle emblem with our five character traits that are non-negotiable. And I think it translates to the workforce when you build that culture, and it doesn’t necessarily matter what the values are or what those keywords are. But just having some and staying true to them I think can keep things simple and keep things going forward in the right direction. And so that’s what we’ve used. And I think it’s helped our young people, our players, not only have success while they’re here, but when they leave here, they’re able to adapt, they’re able to join a community, join an organization and be successful.

Who do you find that this generation looks to as their influencers, and why?

They probably look to their peers more than we ever had. I think generations like mine or before me, it was presidents, it was teachers, it was coaches, and I do think there’s still some of that. We are able to have influence and positive influences on young people. But I think it’s a lot broader now for the new generation. I think they’re looking at their peers and what are they doing and trying to be like them. And the social media piece where you have the influencers on, where they want to look like them, they want to do things like them. Even though there’s those influencers, how much reality is really there through the internet, through social media, and how much they can make things look different than they actually are.

As your athletes transition from players to workers, do you have any advice for employers when it comes to leading them?

I think just making sure they understand that they’re not going to be perfect. And just helping them through tough times and trying to do that in a positive way because we’ve all made mistakes. They make mistakes, and how we respond to those mistakes, and it is really how you can find success. And so I think just being understanding of that, understanding of the emotions. I think the emotions of young people now are probably as a wide array of emotions that they’re going to have as they ever have been. It’s OK more now today to show your emotions than it ever has been. And I think when I was there, you just kind of just ignored the tough times and ignored the bad feelings, and nobody ever brought them up. And I think being aware that it’s OK to bring them up now, more people are more comfortable to do that. I think it’s probably something that I would give them.

Eric Henderson holds cut-down net at Summit League tournament

As you keep in touch with former players, now alumni, are there any themes that stand out in terms of why they make their career and employment decisions? What’s maybe drawing them to certain employers, keeping them there or making them want to change course?

Being a team sport coach, I think that culture that organizations, businesses, teams, wherever our players are going, I think I always get the feedback of, well, this organization is kind of run like our team or this organization is not run like our team. It’s very disconnected, and our athletes are very team-oriented people. And so it seems like when they’re having a much better experience, when there’s a culture of togetherness, a culture of community because that’s what they’ve been used to. And so I think that’s the feedback that I’m getting from our former athletes whether they’re playing professionally overseas and trying to make a living doing that or they’re going into the business world. And they’re working for a company that whether they have it or they don’t have it, they know what a healthy culture should look like.

Note: Sessions at the WIN in Workforce Summit are eligible for nine SHRM and HRCI recertification credits. The Sioux Falls Development Foundation is recognized by SHRM to offer professional development credits for SHRM-CP® or SHRM-SCP® recertification activities.

If you have questions, email deniseg@siouxfalls.com. Click here to learn more and register.

Here’s a look at the full agenda.

Win in Workforce Summit Schedule

Workforce conference to highlight empathy-driven leadership for high-performing teams

Leaders who bring empathy to their work help create stronger teams.

But how do you go about cultivating empathy and leading with it?

Jennifer Schmidtbauer is passionate about answering that question. With more than 25 years of experience supporting people in publicly traded companies, nonprofits and government organizations, she’s now an owner at Crestcom, a talent development organization that focuses on sustained behavior change using a process that incorporates accountability and ROI measurement.

“It’s a proven approach for helping managers grow their leadership confidence and competency, so I was excited to become a Crestcom business owner in 2023,” she said.

“After many years as a formal leader myself at different professional levels in different types of organizations, I had a strong desire to leverage that experience in helping other leaders grow their management and leadership skills. Through Crestcom, I’m now able to assist companies across South Dakota in elevating team performance for achieving business results.”

Schmidtbauer will be sharing perspectives at the seventh annual WIN in Workforce Summit, presented by the Sioux Falls Development Foundation. The popular event will be from 9 a.m. to 3:30 p.m. Sept. 24 at the Sioux Falls Convention Center. Click here to learn more and register.

Schmidtbauer will be joined in her session by Robyn Ewalt, a consultant with Avera Health.

We caught up with Schmidtbauer to learn more about the leadership perspective she’s bringing to the WIN Summit.

The topic of your session is “Empathy-Driven Leadership for High-Performing Teams.” What does empathy-driven leadership actually look like to you?

In business, the job of leadership is to deliver results through your team – teams which are made of people! Empathy-driven leadership is full recognition of this humanity. Our workplaces are much more than simply places of transaction, exchanging wages for labor. Empathy-driven leadership recognizes and prioritizes the various motivators and needs we have as humans – to support and encourage people in achieving company goals. Empathetic leadership is characterized by the quality of relationships. When I see a leader who has high-trust, meaningful connections with colleagues, who expresses genuine concern for others and is responsive to them, I know they are leading with empathy.

Is empathy a skill that can be learned? If so, how do you suggest helping leaders train for it?

Yes! While research has shown the capacity of our cognitive intelligence is difficult to expand upon after age 25, our emotional intelligence has ongoing opportunity for growth! Empathy is a component of EI. It’s aided by self- and social awareness and choosing to manage our behaviors for optimal relationship outcomes. There are several ways to “train” for it, but it begins with recognizing our own emotions, as well as how others might be feeling. You use that knowledge to put yourself in someone else’s shoes and connect meaningfully through listening and nonjudgmental responses. It’s not easy for a lot of us at first, but with practice, it becomes more natural. Empathy asks us to focus our attention on others, resisting the demands of our own ego and impulses.

What are the benefits of empathy-driven leadership for organizations?

We’ve heard the platinum rule is “treat others the way they want to be treated,” and empathetic leadership is about adapting your leadership style to the needs of your team – how you can best support them in the ways they find most motivating. If you go back to “the job” of leadership – achieving results through teams – then the best way to inspire the outcomes you need is to have each person working from a place of personal purpose and fulfillment. When a leader is able to help someone tie their personal success to the company’s success, you have a highly accountable and engaged organization. This is what empathetic leadership can create!

What would you say to leaders who, for whatever reason, see empathy as a potential sign of weakness?

I’d first have a conversation about what empathy is as perhaps it’s being misunderstood. Empathy is not about being “soft” or “not strong,” and it doesn’t neglect the need for accountability. It’s more about acknowledging that people aren’t machines, and if you value productivity, it’s important to set people up for success. Peter Drucker once wrote that it’s much easier to engineer technology than it is to engineer people. Emotions are part of the human software, and we can’t ignore the impact they have on us all day long. If a leader isn’t comfortable with empathy but is willing to learn for their own growth and advancement of their team, there are plenty of great coaches, courses and resources out there to help. The most successful companies are investing in empathetic leadership, and if your organization wants to be competitive, it’s a skill that can’t be ignored.

Formal leadership is a tough job, and it’s a never-ending growth journey. Leaders: Have some empathy for yourself as you navigate your role, and seek out support and perspective from other leaders. WIN will be a great place to do that!

What other “soft skill”-type qualities do you see today’s talent seeking in their leaders?

Many of these qualities are extensions of empathetic leadership. People desire leaders that demonstrate active listening, act on feedback, promote unity and collaboration, acknowledge hard work and who are both personally accountable and able to hold others accountable. All of these attributes require a genuine interest in team members’ lives and challenges at work and understanding their point of view. I see these qualities being in alignment with the work-life balance expectation people have of their employers as well.

Note: Sessions at the WIN in Workforce Summit are eligible for nine SHRM and HRCI recertification credits. The Sioux Falls Development Foundation is recognized by SHRM to offer professional development credits for SHRM-CP® or SHRM-SCP® recertification activities.

If you have questions, email deniseg@siouxfalls.com. Click here to learn more and register.

Here’s a look at the full agenda:

Win in Workforce Summit Schedule

This summit will explore the ‘great reset’ in the workforce

Written by Sioux Falls Simplified and originally published on sfsimplified.com.

Simplified: The seventh annual WIN in Workforce Summit will give attendees space to discuss what people are looking for in a post-pandemic workplace, the future of hybrid work, and how creating company culture is intentional.

Why it matters

  • The Sioux Falls Development Foundation hosts the WIN in Workforce Summit each year as a way to bring the business community together to talk about the different roles everyone plays in not only workforce but also in economic development.
  • This year’s theme is “The Great Reset,” with the goal of looking at how coronavirus changed the workforce, as well as what the future of work looks like now that the pandemic is in the rear view mirror, said Denise Guzzetta, vice president of talent and workforce for the Foundation.
  • The summit will also focus on the importance of empathy-driven leadership, up-skilling the workforce and the importance of creating a work culture that fosters emotional connections.

“We know that we can’t take things for granted,” Guzzetta said. “People are bringing their entire selves into work, and we also know people want to work for organizations that provide meaningful work where they can make an impact.”

Tell me more about the summit

The summit will take place Tuesday, Sept. 24 at the Sioux Falls Convention Center.

Keynote speaker Ben Utecht will kick off the event with a talk entitled, “Believe in Culture.” Utecht is a former football player and Super Bowl Champion who transitioned to the corporate world as Chief Culture Officer for True North Private Equity.

  • Utecht will talk about how culture is intentional, and it’s something companies can invest in, make changes and solve.

In addition to the keynote, the summit will feature six different breakout sessions, with topics ranging from leadership styles to hybrid work to the “re-skilling revolution.”

You can see a full schedule of events here:

Win in Workforce Summit Schedule

What’s new this year?

This year’s summit will include a “Meet your future workforce” panel featuring workers who are 20 years old and younger.

“This new generation, they’re very boots-on-the-ground, very pragmatic,” Guzzetta said.

The event will also include a lunchtime talk about a day in the life of a remote worker and what it’s really like to manage working from home full-time.

Additionally, the summit will close out with a session discussing artificial intelligence. Attendees will hear from experts offering different perspectives on AI, from a legislative standpoint to a legal standpoint to employers to users.

How to get tickets

You can get tickets here for the one-day summit, which will run from 9 a.m. to 3:30 p.m. Tuesday, Sept. 24 at the Sioux Falls Convention Center.

From Super Bowl champ to chief culture officer, keynote speaker at Sioux Falls workforce conference previews message

Among the many lessons Ben Utecht took away from his NFL career, this one has formed his future:

“If you build better men, you get better football players.”

Utecht learned and lived that mantra thanks to his Indianapolis Colts Hall of Fame coach Tony Dungy, “the first to win a Super Bowl based on servant leadership,” he said.

“He was probably the most authentic and consistent leader I’ve ever been around. What you see is what you get. People want to be led by him because they can trust that his moral and ethical and corporate self is consistent and scalable.”

Utecht now leverages those and other life experiences in his role as chief culture officer at True North Equity Partners, based in his home state of Minnesota but with multiple business interests in the Sioux Falls area. Its portfolio spans 28 companies across five industries and includes ownership of the Sioux Falls Canaries.

“I always joke in keynotes that in my last career, my job was to hit people first, and now my job is to care about people first,” he said.

“In a company as leaders, you realize you have the opportunity to transform every single person that walks through the door in a way such that they go home a better person. How inspiring is that? If we put the time and intentionality into our culture, not only can we increase revenue but we can improve our people, and they might become better partners and parents and friends because of their work experience.”

He’ll share that message with attendees at the seventh annual WIN in Workforce Summit, presented by the Sioux Falls Development Foundation. The popular event will be from 9 a.m. to 3:30 p.m. Sept. 24 at the Sioux Falls Convention Center. Click here to learn more and register.

Entrance to WIN in Workforce Summit

“We’re thrilled to welcome Ben Utecht as this year’s keynote speaker,” said Denise Guzzetta, vice president of talent and workforce development. “His message empowers organizations to design, deploy and direct culture strategies that not only boost the bottom line but also inspire and uplift employees.”

WIN in Workforce itself is an all-day opportunity “to share best practices in talent and workforce development, network with experts and gain valuable insights that will help you and your business excel,” she added.

Breakout sessions will be structured around talent attraction, retention and current issues contributing to the workforce development field:

  • Engage and hear from leaders transforming our region and workforce landscapes.
  • Find out how technology is transforming the way and how people work.
  • Learn the new playbook for employee retention in the global and diverse workplace.
  • Hear from CEOs and seasoned business leaders about where and how they are investing in the workforce to develop and strengthen their organizations.

Beyond the business world, Utecht’s philanthropic focus lies in concussion awareness — a cause close to his heart because of a career-ending brain injury. His journey, chronicled in his book, “Counting the Days While My Mind Slips Away,” sheds light on memory, relevance and resilience.

Ben Utecht Headshot

As an award-nominated singer, his talents extend beyond business — performing for presidents to serenading Muhammad Ali.

At WIN in Workforce, he describes his message as “The Champion’s Creed,” a creed being a set of beliefs that guide behaviors and actions.

“The mission is how to build high-performing, championship culture within your organization built on the practice of an objective value and belief system,” he explained. “My goal is not just to be an inspirational speaker but to help businesses understand culture more objectively and, more importantly, how to practice culture and develop their people to help achieve their business goals.”

Attendees will leave with practical, actionable advice for incorporating culture into hiring, onboarding, training, talent development and employee engagement, he said.

Crowd at WIN in Workforce Summit 2023

“How are you hiring toward your culture and then developing team members toward the beliefs of the organization and holding them accountable?” he said. “And then as leaders, you also want to be listening and learning from employees because they are going to be honest and tell you what your culture needs are.”

Utecht also will be sharing insight with high school students attending the event as part of the Sioux Falls Development Foundation’s Career Connections program.

“Where I think this is great for high school listeners is that it should inspire emotional intelligence development,” Utecht said. “We’re talking about things in an inspirational way that provides clarity for them to begin thinking about their strategic plan for life. Decisions about college or what to study are connected to their belief system, so my hope is that there’s crossover in how you create culture and strategy in business and how you can apply that individually in your life.”

Note: Sessions at the WIN in Workforce Summit are eligible for nine SHRM and HRCI recertification credits. The Sioux Falls Development Foundation is recognized by SHRM to offer professional development credits for SHRM-CP® or SHRM-SCP® recertification activities.

If you have questions, email deniseg@siouxfalls.com. Click here to learn more and register.

Here’s a look at the full agenda:

WIN in Workforce Summit 2024 Agenda

Superbowl Champion Turned Culture Advocate Leads WIN in Workforce Summit 2024 on September 24, 2024

We are excited to announce that Ben Utecht, former NFL player turned award-winning songwriter and culture advocate, will be the keynote speaker at the WIN in Workforce Summit 2024 on September 24, 2024, at the Sioux Falls Convention Center.

Utecht’s journey is a testament to resilience and transformation. From a successful career in the NFL, including a Super Bowl victory with the Indianapolis Colts, to a life-altering brain injury, Utecht’s story is one of overcoming adversity. This unique opportunity to learn from his journey, at the WIN in Workforce Summit 2024, is sure to inspire and motivate all attendees.

Despite the challenges posed by his injury, Utecht channeled his passion into music, becoming an award-winning songwriter and culture advocate. His songs have touched many hearts and have earned him recognition in the music industry.

Utecht’s influence extends beyond his music career. He has become a beacon of hope, advocating for a positive and inclusive culture in the workplace. His keynote, Believe in Culture, at the WIN in Workforce Summit 2024, will ignite a sense of optimism and possibility in all attendees, showing the power of culture in driving organizational success.

For more information on WIN in Workforce, click here.

Tickets for the event are now available for both individuals and groups. We encourage early booking to secure your spot and take part in this unique opportunity to learn from one of the most influential figures in team dynamics and leadership.

Join us at the WIN in Workforce Summit 2024 for an enlightening experience that promises to reshape how you view your workforce. Secure your tickets today and mark your calendar for an event you won’t want to miss!

DSU’s Griffiths: AI-driven workforce disruption is coming fast

In a matter of weeks, Dakota State University President José-Marie Griffiths will speak to U.S. senators about workforce and economic disruption.

But you can hear her thoughts on the topic sooner than that in Sioux Falls.

Dr. Jose Marie Griffiths

Griffiths will help lead off the WIN in Workforce Summit on Nov. 1 as part of the panel Talent Talk: Get To Know the People Changing Our Workforce Landscape. The annual event will be held from 9 a.m. to 3 p.m. at the Sioux Falls Convention Center and will bring together thought leaders such as Griffiths for a look at what the future holds for talent development, attraction and retention.

“Clearly, we’ve got to talk about the role of technology, both the positive and negative, what you should and should not do with it,” said Griffiths, a leading authority on artificial intelligence and cybersecurity.

“It’s important to educate everyone about how these technologies work, and it’s becoming more important as AI is playing a role in so many people’s lives. The whole conversation around it has completely changed in the last six months. Many businesses are using AI without necessarily even realizing they’re using AI, and some are still thinking AI just began when actually it’s been around since the 1950s.”

The landscape is rapidly changing, however, and workforce will be disrupted because of it.

“Certainly within five years, maybe in three. It’s going to move quickly,” Griffiths said. “Everyone is concerned about it replacing jobs and how we’re going to retrain people who lose their jobs to something else. Some of these jobs will be doing very different things, and we’ll be learning how to work with technology rather than away from technology.”

While there will be the need to upskill in areas, Griffiths said the “power skills” – or what you might think of as soft skills – are going to be just as critical in facing the future.

“Your ability to communicate and adapt and work well and learn while doing, ask questions and be curious will be key,” she said. “It’s not about looking at your job as something with finality but looking at it as something with context and being open to working with different technology and systems and approaches. We’re all doing it right now. We’re just going to have to become a little more comfortable with change.”

For her own workforce needs at Dakota State, Griffiths said she has found success by casting out her recruitment efforts beyond her traditional geography.

“We’re targeting areas with people who have the qualifications we need and going beyond our normal range of locations,” she said. “Most recently, five of six people we brought in for interviews are from areas we wouldn’t have touched before. And additionally, we’re working closely with the Governor’s Office of Economic Development and sending people to trade shows related to cybersecurity, so we have a presence together and can both talk about the benefits of locating in South Dakota.”

She also has a message for business leaders looking to hire DSU graduates: Get engaged early and often.

“We have career fairs, but we also have employers regularly visiting campus. They might visit a couple classes and talk about the interesting things they do or host a pizza reception for students to meet them and chat,” she said. “It’s not enough to pitch them a job. We have to pitch them a career. We have to talk about the opportunities available to advance and the pathways that exist to do interesting things.”

It’s the kind of insight attendees can expect all day at the WIN Summit, said Denise Guzzetta, vice president of talent and workforce development for the Sioux Falls Development Foundation.

“Dr. Griffiths is the perfect example of the thought leadership and actionable advice you’ll take with you at this event,” she said. “Even in the last year, the conversation around AI has completely evolved, and it’s critical to tap into what forward-thinking leaders are doing today to get ready for tomorrow.”

About the WIN in Workforce Summit

Sessions at the WIN in Workforce Summit are eligible for nine SHRM and HRCI recertification credits. The Sioux Falls Development Foundation is recognized by SHRM to offer professional development credits for SHRM-CP® or SHRM-SCP® recertification activities.

Space is limited for this transformative event, so register soon here to reserve your seat.

Nancy Kerrigan previews keynote address at WIN in Workforce Summit

Olympic figure skater and author Nancy Kerrigan knows what it takes to achieve big goals and career growth.

She’ll bring that message to Sioux Falls for the WIN in Workforce Summit, produced by the Sioux Falls Development Foundation, from 9 a.m. to 3 p.m. Nov. 1 at the Sioux Falls Convention Center.

Kerrigan’s keynote address, “Stronger Than You Think You Are,” will inspire and challenge the crowd to tackle talent attraction, retention and development with a fresh perspective.

We caught up with her for a preview of what you can expect.

What’s the core message you plan to deliver at the WIN in Workforce Summit?

Preparation and perseverance allow you to keep pressure in perspective and deliver maximum performance.

As you travel the country speaking, what are some of the needs you see businesses facing in terms of talent attraction, development and retention? What are some things leaders can do to address that?

The most important thing in creating an environment that allows for preparation and performance is a strong support system. Putting people in place to provide the tools necessary for success and showing how that works in reality is critical. Have a good team around you and trust them.

Many in the workforce today and tomorrow will find they must continually upskill to evolve their career. You also have evolved your career multiple times and likely continue to look at new avenues. What are some strategies you’ve found to be successful in positioning your own career for the future that might be helpful to others?

Letting go of the past and having curiosity. While I will always be “the skater” to the rest of the world, for me, I have to evolve to keep growing. So putting the past in perspective and being curious about new things is very helpful.

In addition to your professional life, you’re a mother of three children navigating their middle school, high school and post-college lives. What are some generational characteristics you’re noticing in them related to education and career, and how have you been guiding them?

All the technology that they have access to means they interact with people in a different way than past generations. But face-to-face communication is still critical in my opinion. So I try to counsel them in the area of interpersonal skills, which I still think is the most important thing we can learn because we still have to live with each other.

Your career will be remembered for many reasons but certainly for your resilience – a critical element for success in the workplace today. What advice would you give to those looking to address their own resilience or lead others toward stronger resiliency?

When you fall down, which we all do, get back up. I have been told that an elite skater falls 40,000 times in their career, which means they also get up 40,000 times! We are all stronger than we think we are, so if you prepare well, you can handle just about anything.

About the WIN in Workforce Summit

Sessions at the WIN in Workforce Summit are eligible for nine SHRM and HRCI recertification credits. The Sioux Falls Development Foundation is recognized by SHRM to offer professional development credits for SHRM-CP® or SHRM-SCP® recertification activities.

Space is limited for this transformative event, so register soon here to reserve your seat.

Avera leaders to detail changing strategies to meet workforce needs

Despite a workforce of more than 20,000, every team at Avera Health essentially comes together in the same way every day.

It’s called Daily Line-Up, a daily huddle with a central topic, a question to get people talking and a daily prayer to provide a moment of fellowship.

“It’s a chance to come together, communicate and be reminded of our shared mission,” said Julie Lautt, interim CEO and chief financial officer. “But even traditions like these are being reimagined by hybrid departments as they look for new ways to engage both remote and in-office employees in these conversations.”

Julie Lautt Avera Health

The simple practice – and how it’s evolving – captures the spirit of workforce development today. It’s a blend of lifting up best practices while acknowledging even they often must evolve with the workplace’s changing landscape.

“Health care can be very hard work,” said Dr. Ron Place, who became CEO of Avera McKennan Hospital & University Health Center earlier this year. “We saw during COVID, locally and nationally, some people with long-term careers in health care chose to leave the profession. We need to think innovatively to support our workforce and harness technology to extend our workforce, especially in rural areas.”

Dr. Ron Place Avera Health

Both Lautt and Place will share some of Avera’s strategies at the upcoming WIN in Workforce Summit, produced by the Sioux Falls Development Foundation. The event will be from 9 a.m. to 3 p.m. Nov. 1 at the Sioux Falls Convention Center, featuring speakers from a range of industries.

For Avera, those strategies are a long list that starts with the system’s mission.

“We hope to show just how important it is to fully walk the walk when it comes to our people being the vital piece of our organization they truly are, as well as how we strive to live and breathe our mission every day,” Place said.

Other approaches Avera plans to share include:

  • The streamlining of HR processes, from simplified interview scheduling to reducing barriers for job applicants.
  • Working with education partners on creative ways to fill critical needs.
  • The creation of an internal staffing organization aimed at filling jobs and improving retention, with opportunities to place both temporary workers and traveling nurses.

Avera leadership also plans to address communitywide issues impacting workforce, including affordable housing, transportation and building bridges for new American, immigrant and refugee populations to access career opportunities.

“I see that new doors are opening all the time in working with our diverse populations, but that’s an area of challenge,” Place said. “At Avera, we want to be the employer of choice for diverse populations.”

At the WIN Summit, Lautt will be part of the opening session titled Talent Talk: Meet the People Changing Our Workforce Landscape.

Dr. Ron Place Avera Health

“Leading in health care takes innovative thinking. Avera also has a unique approach because of our dedication to rural health and workforce,” she said. “We had the foresight to raise our minimum wage to $17 per hour and to improve benefits, despite national health systems shifting in the other direction. We could see this people-centered industry needed a workforce investment, and it’s that kind of thinking that has made Avera a leader for over a century.”

It also has helped with retention. Avera has more than 1,300 employees who have been part of the organization for at least 25 years, and many spend entire careers there.

“We will have critical workforce areas we are focusing on for the future,” Lautt said, adding some of the strategies being brought forward include streamlining the hiring process and partnering with university and technical schools to ensure students choose and understand areas of opportunity.

“Leaders will need to focus both on culture-building of people in the office with them and for remote employees,” she added. “This will take fresh ideas and a continual focus to keep remote employees engaged with a mission that will need to stretch beyond our facilities.”

Place will be part of a panel called New Leaders, New Rules, New Culture that will allow him to share the leadership philosophy he brought to Avera McKennan.

“I challenge my leaders to build, sustain and know their high performers and foster individual development,” he said. “It’s important to empower employees to encourage creativity. Strong leaders give credit for success, yet they take on responsibility and ensure accountability for failure.”

They also underpromise and overdeliver, he added.

“Outcomes matter. While our intentions are important, it is our actions that are critical,” Place said. “I encourage my leaders to challenge assumptions. Things don’t have to be the way they’ve always been, and, in fact, it’s impossible to keep everything the same and continue to experience success and sustainability. It’s why standardization and innovation are both key.”

About the WIN in Workforce Summit

Sessions at the WIN in Workforce Summit are eligible for nine SHRM and HRCI recertification credits. The Sioux Falls Development Foundation is recognized by SHRM to offer professional development credits for SHRM-CP® or SHRM-SCP® recertification activities.

Space is limited for this transformative event, so register soon here to reserve your seat.

TenHaken on workforce: It’s time to think bigger

Here’s something Mayor Paul TenHaken thinks doesn’t gets talked about enough:

“It’s the fact that we’ve had a record number of people move here in the last two to three years, and we also are met with record low unemployment, and those two things don’t jive,” TenHaken said.

“Why is that?”

That’s among the many big questions leaders will ask and begin to help answer at the upcoming annual WIN in Workforce Summit, produced by the Sioux Falls Development Foundation.

The event will be from 9 a.m. to 3 p.m. Nov. 1 at the Sioux Falls Convention Center and will bring together thought leaders such as TenHaken to address the state of workforce development today and tomorrow.

He will help lead off the day on the panel Talent Talk: Get To Know the People Changing Our Workforce Landscape.

“It’s great that we have so many jobs available, and Sioux Falls is a great place to live and work, but we have a lot of employers struggling as a result of that. Anything we can do to shine a light I want to do it, and that includes summits like this.”

Employers should remember that many people in the record number who moved to Sioux Falls in recent years are still working for employers not based here.

“It’s created a new step that needs to happen with workforce,” TenHaken said. “It’s not just getting people to move here for a job or getting people to move here and then hopefully they work here. We have remote employees here who could become employees for Sioux Falls businesses if they took an intentional approach to connecting with them.”

But first, “we also have to realize we’re losing people to jobs all over the country that are still in Sioux Falls,” he continued.

“They’re using the trail system, they’re living here and enjoying the quality of life but working for a company out of Denver or Austin or Nashville, and that’s very much a thing. I think we can put our heads in the sand and ignore it or realize we have to look at ways to attract people who want to come live here but not necessarily work here. The end goal is let’s get them to live here, to keep working for their employer and eventually they want to switch jobs, and they’re in our market and have a good chance of filling a local job.”

TenHaken also sees workforce issues from the perspective of an employer.

“The city is absolutely not immune from this discussion, so when people ask us about what we’re doing in government to help with workforce, it’s very personal because we have the same challenge the private sector is having,” he said.

“We’ve tried to keep pace with the private sector in terms of compensation but also offer things like time off to volunteer and help get our employees active in the community.”

The city also has invested in office environments and equipment that make it more appealing for employees to be in the workplace and is beginning a marketing campaign next year to highlight itself as an employer of choice.

“We need to do a better job of telling our story and what it means to be a public servant,” TenHaken said. “We want to deepen even more what it means to be a public servant in Sioux Falls.”

The city offers some work-from-home options “when it makes sense,” he added. “It is a tool in our toolbox we can use in the right situations, but there’s also just a culture of being accommodating and flexible if you have to come in at 8:30 a.m. because you can’t drop your kid off until then.”

Despite the workforce challenges, “I’d much rather be in our situation than other communities,” TenHaken continued. “We’ve made the right investments in everything from quality-of-life assets to our police force and the right infrastructure. So if people give Sioux Falls a look, they’re hooked for the most part. People fall in love with this community once they’re here and even more once they’ve left and realize what they’ve left. So one of our biggest focuses is how do we continue to make this a very attractive and viable community.”

About the WIN in Workforce Summit

Sessions at the WIN in Workforce Summit are eligible for nine SHRM and HRCI recertification credits. The Sioux Falls Development Foundation is recognized by SHRM to offer professional development credits for SHRM-CP® or SHRM-SCP® recertification activities.

Space is limited for this transformative event, so register soon here to reserve your seat.

From ChatGPT to virtual reality, advanced manufacturer to share insight on ‘the future of work’

When it comes to “the future of work,” you might say Steven Tims lives the topic daily.

“We’re rapidly changing to a more technically focused workforce,” said Tims, the chief operating officer of Viaflex, a Sioux Falls-based leading manufacturer of innovative polymer film and sheeting solutions for agricultural, construction, energy, geomembrane, industrial, telecom and installation services.

“We have a lot of industrial manufacturing shifting to automation, which leads to new jobs for automation technicians, engineers and in business intelligence. We’ve focused a lot on modernizing our business, and we’re starting to recruit talent to support it.”

Viaflex in Sioux Falls SD

Tims will share his experience on a panel called, appropriately, “The Future of Work” at the upcoming WIN in Workforce Summit produced by the Sioux Falls Development Foundation.

The event will be from 9 a.m. to 3 p.m. Nov. 1 at the Sioux Falls Convention Center and bring together cutting-edge leaders such as Tims to share actionable insight around addressing workforce opportunities and challenges.

“I’m planning to talk a lot about ChatGPT,” Tims said. “We’ve embraced it fully. We’ve educated our team about where and how to use it. I use it daily, and we now have a council around AI at Viaflex that we’re beginning to use to ensure we’re taking full advantage of the technology available.”

Viaflex also has started to use virtual reality in employee training, leveraging that technology to save thousands in training and de-risk at the same time.

“You can virtually start up a machine very safely and simulate things,” he explained. “We can even use it to do a virtual plant tour, which is a great thing to have at a recruitment booth.”

With 450 employees and six locations across the U.S., the business that began as part of the former Raven Industries still has “a lot of startup energy,” Tims added. “We’re just trying to break through, and it takes awhile to change culture.”

Employee works at computer at Viaflex in Sioux Falls SD

He plans to discuss that at the WIN in Workforce Summit too.

After trying traditional advertising for job openings, Viaflex doubled down on referrals – tripling its referral bonus for employees, “and it’s going really well,” he said. “It’s really where our best talent is coming from.”

The company isn’t shy about its drive to recruit and retrain top talent either.

“We don’t do reductions in force; we do performance management,” Tims said.

“We do ‘A’ player salaries, but you have to perform, and we don’t care if we’re known as a company where every year the bottom 10 percent drop. We want it to be hard to get in here. We do great things for our team, we’re kindhearted people, but by dealing with people who aren’t pulling their weight, everybody else’s game goes up a little bit. So it’s this great recipe for success.”

Viaflex is a perfect example of the sort of business sharing its experience at the WIN Summit, said Denise Guzzetta, vice president of talent and workforce development at the Sioux Falls Development Foundation.

“This company truly blends a focus on people with a commitment to leveraging technology, and that’s why they’ve seen impressive growth and will continue to do so,” she said. “When you come to the WIN Summit, you’re going to experience an entire day of hearing from leaders like Steven who will challenge you to think differently, invest in new ways and see workforce gains follow.”

About the WIN in Workforce Summit

Sessions at the WIN in Workforce Summit are eligible for nine SHRM and HRCI recertification credits. The Sioux Falls Development Foundation is recognized by SHRM to offer professional development credits for SHRM-CP® or SHRM-SCP® recertification activities.

Space is limited for this transformative event, so register soon here to reserve your seat.

Workforce development leader takes stock of progress, weighs in on future needs

Dave Rozenboom views workforce development through multiple lenses.

As the president of First PREMIER Bank, he recognizes there are some areas of workforce that have to be addressed at a company level.

“There are certain things you have to own as an employer – compensation, benefits, culture – but then there are things that go beyond a company level and have to be addressed at a community level,” said Rozenboom, who also has served as a leader within Forward Sioux Falls.

“There also are things we need to work together on, and in many ways, I think we’ve done a really good job on that front as a community and now are in a position where we can look at what needs to be done next.”

The annual WIN in Workforce Summit, produced by the Sioux Falls Development Foundation, is an opportunity to do just that. The event will be from 9 a.m. to 3 p.m. Nov. 1 at the Sioux Falls Convention Center and will bring together thought leaders such as Rozenboom to address the state of workforce development today and tomorrow.

He will help lead off the day on the panel Talent Talk: Get To Know the People Changing Our Workforce Landscape.

We sat down with Rozenboom for a look back and ahead at workforce development – and a preview of what to expect at the WIN Summit.

Looking back on the time you’ve focused on workforce development as a community leader, what kind of progress have you seen the Sioux Falls area make?

Even looking back about six years ago, it’s amazing how things have progressed. At that time, I remember an effort between the business community and higher education to align around our shared needs for a prepared workforce, and today there have been a number of game-changing initiatives. Some clear examples certainly are the Build Dakota Scholarship program, an incredible success story that changed the conversation in our community to reflect that a two-year degree can be a great career path. The full-ride Build Dakota Scholarships supported by seed money from Denny Sanford and the state of South Dakota have been completely embraced by industry partners and have really created an unbelievable program. And then more recently, the South Dakota Freedom Scholarship created the state’s first need-based scholarship that fills a critical gap. Between those two programs, we have really helped create pathways to provide greater access to education.

I also think there’s much greater awareness in the community about the increasing diversity of Sioux Falls, and Forward Sioux Falls, through Sioux Falls Development Foundation programming, has done a lot to help employers connect with this future workforce. The Career Connections program for high schoolers is a very concentrated effort to bring students into workplaces and allow employers to tell their story.

First PREMIER Bank has been a strong supporter of Career Connections and other workforce development efforts. How are this and other best practices helping you as an organization?

We have definitely seen results from Career Connections. It’s new enough that the students who participated are still in high school or college, but we’ve had students from the program go on to take part-time jobs with us and gain valuable exposure to the banking industry. Within First PREMIER, we also find a lot of value in connecting our executive leadership with our first-generation workforce. We’ll organize a lunch and invite several first-generation team members and have them share their stories with our executive team. It’s a chance to learn about the challenges they have overcome and hear what they have to tell us about their experience as employees, as well as being a chance for us to reinforce their importance to our organization. I’d encourage any organization to do something similar. A lot of this is about education – whether you’re a student, an employee or in management.

Workforce development also is about retention. What are some examples of what you have done at PREMIER to keep top talent?

I think it started very early on with our founder, Denny Sanford, and continued through our CEOs, Miles Beacom and Dana Dykhouse. Denny said very early on that culturally we want to be a company that people want to be a part of. We’ve focused on our people being our most important competitive advantage, and I think that shows.

What gaps do you think still exist in the Sioux Falls area when it comes to addressing workforce needs?

I think we need to start connecting more dots – dots from the student to school counselors, parents and employers to the opportunities that are now present. We now have all the building blocks in place. We’ve removed a lot of financial barriers, the tools are now in place, and we need to help all involved learn what’s available and how to take advantage of it.

As a community, I think Sioux Falls really is in a position to go from being a place that benefited from rural-to-urban migration to one that benefits from urban-to-urban migration. We have a diversified economy with an array of jobs, an excellent education system, low crime compared to the national average, low taxation and an amenity-filled community for our size. For a long time, people were going from the Midwest to the coasts, and now I think people are coming from the coasts to the Midwest, so I think we have a tailwind in Sioux Falls.

About the WIN in Workforce Summit

Sessions at the WIN in Workforce Summit are eligible for nine SHRM and HRCI recertification credits. The Sioux Falls Development Foundation is recognized by SHRM to offer professional development credits for SHRM-CP® or SHRM-SCP® recertification activities.

Space is limited for this transformative event, so register soon here to reserve your seat.

Nancy Kerrigan to headline innovation-focused WIN in Workforce Summit

U.S. Olympic figure skater and author Nancy Kerrigan will headline a day dedicated to unlocking the secrets of talent and workforce development in Sioux Falls.

The annual WIN in Workforce Summit, produced by the Sioux Falls Development Foundation, will be from 9 a.m. to 3 p.m. Nov. 1 at the Sioux Falls Convention Center.

WIN in Workforce Summit

“The message here is that we all must be prepared to change,” said Denise Guzzetta, vice president of talent and workforce development.

“The whole nature of a summit is to take a big-picture look at who we want to be as a workforce community in five years, in 10 years. What industries and occupations are growing? What skills do they need, and how we are equipping them? What benefits do we need to look at that will truly move the needle for workers?”

Kerrigan brings an inspiring story of perseverance and adaptability that will set the tone for the day, Guzzetta said.

Nancy Kerrigan

“This event draws hundreds in person and virtually each year, and our attendees have told us they want to hear from a female athlete,” she said.

“We thought Nancy Kerrigan was the perfect choice to deliver a message about overcoming the odds and being open and willing to change within your own career.”

The theme of day will focus on innovation and technology, Guzzetta said.

“Even one year ago, we were not talking about artificial intelligence to the extent we are today. That’s how fast the business landscape can change,” she said.

“This is a day to explore the groundbreaking types of strategies that can revolutionize your approach to building a dynamic workforce.”

The summit is broken into three tracks:

  • Talent attraction.
  • Talent retention.
  • Today’s issues.

Topics include The Future of Work; Global, Diversified and Distributed Workforce; New Leaders, New Rules, New Culture; The Real Cost of Recruiting; CEO Talent Talks; and Today’s Economic Issues: Childcare, Inflation and Unemployment.

WIN in Workforce Summit

Throughout the day, you’ll get a chance to:

  • Engage and hear from leaders transforming our region and workforce landscapes.
  • Find out how technology is transforming the way and how people work.
  • Learn the new playbook for employee retention in the global and diverse workplace.
  • Hear from CEOs and seasoned business leaders about where and how they are investing in the workforce to develop and strengthen their organizations.
  • Understand why today’s biggest economic issues involving child care and inflation are different and how to navigate change in these unprecedented times.

There also will be networking opportunities throughout the day, including a lunch where attendees can talk one-on-one with members of Generation Z, the youngest generation in today’s workforce.

WIN in Workforce Summit

“You’ll be surrounded by like-minded professionals who are passionate about shaping the future of workforce,” Guzzetta said. “Expect engaging storytelling and thought-provoking discussions that you can immediately take back and begin implementing in your workplace.”

Sessions at the WIN in Workforce Summit are eligible for nine SHRM and HRCI recertification credits. The Sioux Falls Development Foundation is recognized by SHRM to offer professional development credits for SHRM-CP® or SHRM-SCP® recertification activities.

Space is limited for this transformative event, so register soon here to reserve your seat.

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‘Culture, Culture, Culture: If you don’t get it right, nothing else matters’ among panels at workforce development event

By the end of 2022, Showplace Cabinetry will have shipped more cabinets in a year than ever — more than 200,000.

“And we have a backlog that will carry us through year-end,” CEO Bill Allen said of production. “We will feel very fortunate to be blessed with a record sales revenue year as well. We now have 720 employee-owners — another record — at Showplace, who work their tails off every day to meet our customers’ demands.”

Showplace Cabinetry

None of that happens without a strong company culture.

On Oct. 26, Allen will speak on a panel addressing workplace culture at the fifth annual WIN in Workforce Summit, which runs from 9 a.m. to 3:30 p.m. at the Sioux Falls Convention Center.

Bill Allen

The topic is “Culture, Culture, Culture: If you don’t get it right, nothing else matters.” And Allen will be joined by Carrie Anderson of Avera, Tara Cox of Wilbur-Ellis and Teri Schmidt of Experience Sioux Falls for a discussion moderated by New York Life’s Anna Moe.

We caught up with Allen for a preview.

You’re speaking on the topic of culture, which is broad and in some cases open to interpretation. How would you describe how you and Showplace view culture? What does that mean to you?

It may be cliche, but the words “family, caring and good people” get used often by employees explaining how they feel about working at Showplace. When we are making decisions that involve employees, we go by the philosophy of treating people how you would like to be treated yourself. Every decision we make, we look at how it will affect our employees whether good or bad. When you respect people, are fair, honest and upfront with them, put yourself in their shoes, then the right decisions are easier to make. Our employees are a big part of our culture; they are always looking out for each other. Employees step up to help someone who is fighting breast cancer, has had a house fire or something as simple as needing a ride to work. It will always be our people that define us. We continually hear “That is why I work at Showplace: It is the people.”

Showplace cabinetry

Culture also can be hard to define, but from your perspective, how would you describe the culture at Showplace?

Culture is a reflection of the way you run the company; it is something that is woven into what you do every day. We have become more self-aware in recent years that culture can feel different to those in the office, in leadership positions, versus those who work on the production floor. That self-awareness drives us to want to ask questions, listen and learn more about how our employees think and feel about things at work. We are a manufacturer. The fact is some days things don’t go well. It’s hard work, we have issues just like everyone does, we can always improve. One thing is for sure, we try to make the work environment we have here the best we possibly can for our employees given the industry we are a part of.

What have you done intentionally to try to cultivate that culture?

Over the years, we have expanded benefits and employee programs, started company traditions and improved our facilities – all of this has become part of our culture. I have a tendency to want to list all those things as important aspects of our culture. Robust employee benefits, “perks” if you will, are necessary and useful to get people through the door, but they don’t always motivate people to stay with a company and do the best job they can. In addition to having nice “perks,” we are spending a great deal of time and effort trying to develop better leaders, foster creativity at all levels and encourage employee involvement.

Showplace cabinetry

I think our leadership team is very approachable, and it starts with me. I feel anyone at Showplace should be able to come up and talk to me about anything work-related. If I can’t answer their question, I’ll find someone who can. The goal is developing a mindset for all employees that they are not just a number here – they are an important part of our operation. One of our senior managers brought up to me that Showplace is really like a second family for a lot of our employees. It is a job, but it is more than that. It is stability in people’s lives, a place where they can contribute daily to something meaningful. When we work together, do our jobs well, we have the ability to produce something people want to buy and grow our company. That success in our work lives can spill over into individual’s personal lives.

Culture also always is evolving. Are there some elements of yours that you’re focused on improving, and how are you doing that?

This is something we talk about often. What was important to employees 10 or 15 years ago may or may not be important to employees today ​or in the next 10 to 15 years. If you are not consciously looking at how to evolve your culture in the workplace, it will come back to bite you in the long run.

worker at showplace cabinetry

We’ve put a focus on improving English language skills, and we actually teach English classes in-house now. We’ve strengthened our new-hire training programs, and we’ve really looked into and tried to simplify our application process, looking at how people conduct job searches today. What are potential employees looking for, how do we match up and making sure we are hitting the sweet spots the best we can. It is a constant process. Our goal is to be an employer of choice in the region. We focus on being forward-thinking, innovative and competitive with the benefits we offer.

What advice would you give to other businesses looking to address or improve their culture?

Every business has a culture whether you want one or not; usually it is a reflection of how you treat your employees. Pay is one thing, but honestly listening to employees and showing them respect, fairness and appreciation will go a long way towards building a better culture. When you have a decision to make regarding employees, ask yourself how you would want to be treated in that situation and then make the decision. We certainly know that our culture isn’t for everyone, and every employee isn’t for us. But we hope the culture we do have attracts the people who are a good fit!

What broader benefit have you found as a business to your intentional focus on culture?

Happier employees! I don’t want to mislead anyone – it is very difficult to find and retain employees in the Sioux Falls metro area. I just read there are over 30,000 open jobs in South Dakota and something like 10,000 people actually looking for jobs. That is a big problem, and Showplace is not immune to the difficulties associated with that. The way we look at it is: How hard would it be to find and keep employees if we weren’t doing any of these things?

worker at showplace cabinetry

Register today

The Sioux Falls Development Foundation is an approved recertification provider for the Society for Human Resource Management, and human resources professionals who attend WIN can earn nine professional development credits.

Tickets are $89 for in-person attendance, which includes lunch and snacks, and $20 for virtual attendance. Group discounts are available. Contact deniseg@siouxfalls.com.