Category: Talent

Travis Hahler lives in a world of constant change.

The Webster native and USD graduate – class of 2010 and 2012 – leads global change and transformation for Google, while based in South Dakota.

But Hahler is an entrepreneur, too, who is building his organization, The Neurological Nomad, into a powerhouse resource for businesses looking to drive change with people at the forefront.

In just a decade, Hahler has built an impressive resume working with more than 100 companies around the world, including 40 percent of the Fortune 100 list.

On Oct. 26, he will be a keynote speaker at the fifth annual WIN in Workforce Summit, which runs from 9 a.m. to 3:30 p.m. at the Sioux Falls Convention Center.

We caught up with Hahler for a preview.

First, congratulations on your success. What is it about your work that you think has helped you distinguish yourself so early in your career?

Thank you so much. I’m proud of the work I’ve done so far, but I am far from finished.

In terms of distinguishing myself, I think the biggest differentiator has been my perspective and unique point of view. I see a lot of really smart people with singular backgrounds like MBAs, psychology, neuroscience, but having all three creates a fuller view of things that others without that exposure wouldn’t be able to see. That perspective has allowed me to anticipate the needs of employees and leaders, empathize with their experiences, draw incredibly accurate conclusions about their actions and motivations, and be able to articulate all of that to leaders in a language they understand. The piece of all of this that has distinguished me the most is then being able to take that perspective and build tactical plans that seemingly anticipate employee reaction and employee needs while also taking into account the larger environment that the employee is living in at that moment.

What will the theme of your keynote be at the WIN in Workforce Summit?

The theme of the keynote goes hand in hand with the mission of The Neurological Nomad, which is to help today’s leaders leverage neuroscience, neuropsychology and human behavior to design employee-centric organizations and drive transformational change. So what that is going to look like for the WIN in Workforce Summit is first a discussion about neuroscience and the impact that our human physiology has on our behavior, and then we are going to talk about how we leverage that information in business and at our organizations. It’s my goal to help the audience see that neuroscience and behavioral psychology is the bridging point between successfully meeting their business goals and objectives, their workforce goals and objectives, and the desires and goals of their employees.

If I’m a CEO, do I really need to know much about neuroscience?

I think all incredible leaders need to understand people, and there are really two ways that incredible leaders can get to that level of understanding. The typical way a leader learns to understand people is through experience working with them. This is very surface level and built through years of experiences and trial and error. After that, you can probably guess what your organization’s reaction to something will be based on previous reactions over similar situations you’ve seen, or you’ll be able to categorize people’s motivations and ways of working based on other people that you know who are similar or exhibit similar styles. You understand what happens, but you don’t understand why. You can still be a great leader with this type of understanding.

I’m sorry to all the leaders that became great through this method because neuroscience is a shortcut and a multiplier all at the same time. Neuroscience explains the “why” behind people’s behavior. So if you understand neuroscience, you understand people. You’ll be able to do all of the same things I just mentioned in a fraction of the time. What’s even better is that you don’t even need to know someone in order to understand how they will likely react if you understand neuroscience. Understanding neuroscience is a fast track to becoming an incredible leader and understanding people.

Are there some basics that can help me shift my thinking and see an impact with my workforce?

Absolutely, and that is why I do what I do. Neuroscientists don’t publish research that is simple to understand, so I view my job as an interpreter between science and business with regard to neuroscience and behavioral psychology and make it simple. The benefit that you get when learning theory about neuroscience is that it can be both theoretical and experiential at the same time because neuroscience dictates how you react as well as how others react. So, as you learn, you can also reflect on personal experiences and see how neuroscience or neurology influenced that reaction and the reasons you reacted as predicted or the reasons you didn’t.

What can neuroscience tell us about what motivates people? Does that directly tie to workforce attraction and retention?

There is a lot out there about motivation and the brain, but I think it’s deeper than that. What neuroscience tells us about humans is that from our humble beginnings, we have sought safety and security. First, it was from the wild, and now it is what most people would call “stability.” Our brain is wired for that. When we think about attraction and retention for employees, the quickest way to get a bad reputation and for your employees to start leaving is by creating an unstable environment in the workplace and triggering your employees to seek stability.

I don’t want to give too much away because we will explore what those trigger points are and ways to overcome them during the keynote, but here is what I will say: This is going to be exceptionally important as our world continues to change at a greater velocity than ever before. Stability will need to shift from the idea that “I’ve been here for many years, and I know it is the same day to day, and that provides me stability” to “I know my leaders and the way that they have taken my well-being and needs into consideration every time we change or transform and that provides me with stability.” It’s incredibly different from what we have traditionally seen for our workforce, and I believe neuroscience is the key to helping our leaders where they need to be for this shift to happen.

What are some of the common or most compelling issues that you’re hearing from the businesses you work with through The Neurological Nomad? Are there any emerging issues?

As I’ve been talking with different organizations and leaders, there are certainly a few things that I am hearing across the board. The first, and this has been for a while, is the rate of change as companies race to embrace digital transformation and prepare their organizations for what is next and their future. Second, employee retention and attraction. Finally, social justice, diversity and employee wellness.

The common string among all of these is how we operate and understand our employees. I think there has been a long time where employers have been promising certain things and failing to execute on those promises, and the Great Resignation was simply the result of a loss of trust in their employer. We need to rebuild that trust and create organizations that put employees first, not just write it on our corporate values on the website. I’m sure this isn’t a shock to you, but neuroscience is a huge part of making that happen.

What’s the most common mistake or oversight you see companies make when it comes to trying to implement change?

I think the biggest oversight I see is that organizations don’t understand their people and their people’s skill sets. This often leads to the organization not realizing the benefits of the change because their people were not prepared to operate in the new environment. I see this with companies that are going through digital transformation journeys a lot.

Often, organizations also try to do too much too fast. This is usually the result of an organization that hasn’t been proactive about advancing or in industries that haven’t been disrupted in a while. The ROI is rarely realized because people are too overwhelmed with change and not given an opportunity to internalize the new ways of working.

There is also usually a major disconnect between what leadership thinks their organization’s culture is and what it actually is and the maturity of that culture. What happens here is that leaders will often leave out critical engagement opportunities during the change process because “that’s just part of our culture” when in reality it’s not or it’s not mature enough yet to lean on it.

The good news is that we are going to talk about all of this during the keynote, and neuroscience has a lot to say in these areas!

What’s the biggest takeaway you hope the Sioux Falls audience has from hearing your keynote?

We have a lot of incredible people here in South Dakota and many great companies that either exist or will exist. My hope is that this will help our business leaders transform their organizations to either become people-centric or improve their people-centricity. I believe this is essential to being able to future-proof our South Dakota organizations and continue to grow, compete nationally and attract more great businesses to our state.

Is there anything else you’d like to add?

I would add just two things.

First, you are not alone in this journey. Building and growing a people-centric business is tough and complex, but I believe in what neuroscience and psychology have to offer and the ways that it can transform organizations. You’re not going to leave a 60-minute session and have all the answers, and if you need a partner in your journey, reach out to me at The Neurological Nomad.

Second, I’m so honored to be given the opportunity to speak at a South Dakota-based conference. I have spoken at hundreds of conferences and events but never one in South Dakota, so I am really excited to be a part of the WIN in Workforce Summit, and I hope you’ll join me there.

Register today

The Sioux Falls Development Foundation is an approved recertification provider for the Society for Human Resource Management, and human resources professionals who attend WIN can earn nine professional development credits.

Tickets are $89 for in-person attendance, which includes lunch and snacks, and $20 for virtual attendance. Group discounts are available. Contact deniseg@siouxfalls.com.

To learn more and register, click here.

For at least half the year, Kristin Hoefert-Redlinger and her team at Northwestern Mutual are regular visitors on area college campuses.

But they’re not necessarily sitting at career fairs or staffing information booths.

Instead, they’re in the classroom or meeting with athletic teams, offering workshops on everything from emotional intelligence to networking and branding.

“These are things that benefit students with career readiness and leadership skills,” said Hoefert-Redlinger, Northwestern Mutual’s chief talent officer.

“We speak on campuses to give back, mentor and teach students critical soft-skills, and in turn, many of our top internship candidates find us.”

After sharing information that will benefit the students more broadly, there’s a brief pitch to attend a Northwestern Mutual information session to learn more about what the company offers.

“And then we talk very transparently at our information sessions,” Hoefert-Redlinger said. “We offer a top 10 internship in the country, so we have a strong story to tell.”

She will detail her approach to working with college students on a panel at the fifth annual WIN in Workforce Summit, held from 9 a.m. to 3:30 p.m. Oct. 26 at the Sioux Falls Convention Center.

The Summit is organized by the Sioux Falls Development Foundation and supported by Forward Sioux Falls.

Hoefert-Redlinger’s panel, Collegiate Engagement Made Easy, will be part of an overall track around talent attraction and include fellow panelists Jessica Carlson of the University of Sioux Falls and Cal McKeown of LifeScape.

“In so many ways, talent attraction and development begins on college campuses,” said Denise Guzzetta, the Sioux Falls Development Foundation’s vice president of talent and workforce development, who will moderate the panel.

“We’ll share ways the Development Foundation is engaging with college students nationwide and look forward to bringing outstanding insight from our panelists.”

The Northwestern Mutual team regularly visits 16 campuses in South Dakota and northwest Iowa.

“We don’t love bringing someone in as a new college graduate. We prefer to begin that relationship while they’re still in college through an internship because our highest long-term retention is from individuals who have completed an internship with us,” Hoefert-Redlinger said.

“It’s real-life experience. You’re living the life with the mentorship of a financial adviser, so you get to test-drive a career, see if it’s right or wrong, and the risk on both sides is limited. And even interns who don’t stay with us long-term become our best brand advocates. They send us referrals and become our clients.”

There have been other lessons learned, too, from building relationships with younger students to the advantage athletes sometimes have in pursuing a Northwestern Mutual career.

Hoefert-Redlinger also always shares information with college students about the Sioux Falls Young Professionals Network, or YPN, and the broader experience of living in the city.

“I really believe as employers it’s our responsibility to sell the city of Sioux Falls and to sell the state of South Dakota, so we make that part of all our speaking engagements,” she said. “And we get our interns really involved in Sioux Falls, including philanthropy, so they’re plugged in and introduced to a lot of people. Even if it’s not with us, then they have a path here.”

She is a frequent attendee at WIN in Workforce and encourages others to attend too.

“If you struggle with retention and recruitment, you’ll hear from people who do it well and want to share ideas,” she said. “You’ll hear from everyone from young professionals to companies who share different approaches. It’s a great platform to show the opportunities here and how it amazing it is that we live in a city that wants to retain talent enough to invest in a whole event around it.”

The Sioux Falls Development Foundation is an approved recertification provider from the Society for Human Resource Management, and human resources professionals who attend WIN can earn nine professional development credits.

Tickets are $89 for in-person attendance, which includes lunch and snacks, and $20 for virtual attendance. Group discounts are available. Contact deniseg@siouxfalls.com.

To learn more and register, click here.

How to attract and maintain a diverse workforce.

Reinvention: The flip side of disruption.

Collegiate engagement made easy.

Workforce reimagined: How manufacturing and tech can help us have hard conversations

Culture, culture, culture: If you do it right, nothing else matters.

That’s just a sampling of the topics that will be explored at the fifth annual WIN in Workforce Summit, held Oct. 26 from 9 a.m. to 3:30 p.m. at the Sioux Falls Convention Center.

The Summit is organized by the Sioux Falls Development Foundation and supported by Forward Sioux Falls.

“We just have continued to evolve and now are part of a national conversation about talent and workforce,” said Denise Guzzetta, vice president of talent and workforce development.

“We bring people globally into our event and into all the engaging things we’re doing here. It’s just very well planned and diversified as far as the talent and expertise.”

Attendees at the summit can choose from nine sessions divided among three tracks:

• Talent attraction, which includes a look at best practices across the area collegiate network.
• Talent development, which will offer insight around how organizations are up-skilling and growing their own talent internally.
• Today’s issues, which will explore themes such as culture, wellness and sustainability.

“As a community, we have leaders across all these areas, and we’re bringing them together in one place so you can hear directly from them,” Guzzetta said. “When you look at the new generation of talent and what they’re looking for in a workplace, there are increasingly conversations around these themes.”

Additionally, the Summit will feature two keynote speakers.

NFL Pro Bowl running back Justin Forsett, an underdog fan favorite, now is a podcast host on LeBron James’ UNINTERRUPTED Podcast Network and is an entrepreneur and inventor featured on ABC’s Shark Tank as the CEO and co-founder of Hustle Clean.

“He pitched an idea, got funding and now his products are sold in major retailers, and he just has a wonderful story,” Guzzetta said. “Everybody thinks you have to be the smartest or most athletic or the best and what he’s going to tell you is it really is your mindset and how you’re looking at things.”

Then, Travis Hahler, a South Dakota native leading global change and transformation for Google, will speak on the themes of his own business, The Neurological Nomad. As an independent consultant, Hahler brings neuroscience, neuropsychology and behavioral psychology to business executives at large and small organizations.

“He helps companies with transformation and working through change and understanding what motivates people,” Guzzetta said. “That’s what everybody is trying to figure out right now is what motivates people.”

The Summit is designed for everyone from CEOs and business owners to human resources professionals and even high school and college students, she said.

“If you’re touching workforce in any way – maybe you’re a nonprofit or an economic development organization, or you work in operations for a manufacturer – there are going to be takeaways of value for you,” Guzzetta said. “One of the messages we’re sending loud and clear is that WIN in Workforce is where everyone has a voice and everyone sits at the table.”

The WIN in Workforce Summit also will provide plenty of time for questions, networking and sharing best practices.

“Hopefully, you’ll become what we’re calling The Great Attraction, or The Great Upskill,” Guzzetta said. “There’s a huge opportunity right now to make investments in talent.”

The Sioux Falls Development Foundation is an approved recertification provider from the Society for Human Resource Management, and human resources professionals who attend WIN can earn nine professional development credits.

Tickets are $89 for in-person attendance, which includes lunch and snacks, and $20 for virtual attendance. Group discounts are available. Contact deniseg@siouxfalls.com. To learn more and register, click here.