Category: Talent

A short stay in South Dakota was all it took to convince Jared and Katrina Smith to move east.

“We visited at the end of February and on the ride back home to California we decided to move,” Katrina Smith said. “From there, we just started packing and three months later we were headed here with our truck and trailer.”

They had come to South Dakota – Hartford, more specifically – to help settle the estate of Jared’s stepbrother.

“And we decided it would be in everyone’s best interest for us to buy the house and keep it in the family,” Katrina said. “He lived in Hartford, so we just decided to pick up where he left off.”

Talking with the neighbors, Jared said he quickly realized this community was different.

“I said to them that I didn’t know places like this still existed and that there were people like these – people who are still willing to get out of the car and help change a tire or help a neighbor cut a tree or just wave and say hi and smile instead of waking up in a bad mood hating the world,” Jared said.

“It was a short stay, but just that little time we were here was enough to say we did not want to go back to California.”

They moved to Hartford in May and their first impression hasn’t wavered, Katrina said.

“I remember thinking this feels like a place I want to raise my kids,” she said. “Everyone is so, so friendly and that is something that doesn’t happen back home. There everyone looks at you sideways and wonders what you want, and here everyone I met was so humble. They’re just really welcoming. They talk to you. Everybody waves. It’s almost like a movie.”

As they were moving – he was in Hartford and she was flying in from California – the May derecho hit, and the sense of new community hit home.

“Jared called me and said you wouldn’t believe what just happened – all the neighbors are outside checking on each other,” Katrina said. “That’s when it really hit that we’re in a small town and everybody is open arms and willing to help.”

Then came the job search. Jared, who has a background in manufacturing, construction and maintenance, easily found a job at Central States Manufacturing.

“It was extremely easy to find a job – I have four offers before I even got here,” he said. “It was crazy. But I like my job. It has really good benefits.”

For Katrina, the move prompted her to take on small business ownership. She previously worked for a large health insurance company but was looking for a more flexible schedule that allowed her to use her skills in electrolysis.

She opened Zap That Electrolysis last month in a storefront in downtown Hartford next to City Hall.

“It’s permanent hair removal,” she explained. “You literally go follicle by follicle, which is tedious, but it’s the only permanent method. It’s FDA-approved and recommended by a lot of physicians who are going to be doing surgery or grafting of some area where they need hair removed.”

She’s been surprised to see few offering or familiar with the service in the Sioux Falls area, she said.

“Back home it was so busy with wait lists,” she said. “I’m finding out people don’t know what it is here or know the benefits, so I’m trying to bring in the education portion of it.”

To connect with her business, click here.

The lifestyle also has been a huge benefit for their three kids, ages 11, 3 and nine months.

“The main thing is the kids can go outside and play,” Jared said. “You don’t see that much in California.”

In fact, concerns over drug use even in elementary school had prompted Katrina to consider home schooling.

“It’s so available at their fingertips and it’s so scary but here it’s just so different,” she said. “Our daughter has made friends, she’s gone to her first sleepover and she’s adapting very well. And our three-year-old loves it. She loves to be outside and back home we really didn’t have much grass.”

For fun, the family has enjoyed discovering all that nearby Sioux Falls offers, including Falls Park and Wild Water West.

“We really like it here,” Katrina said. “Hartford is a very small town, but Sioux Falls has about the same number as our town back in California. I like all the open land in Hartford but how we have everything conveniently close.”

The Smith family’s experience is increasingly common, said Denise Guzzetta, vice president of talent and workforce development for the Sioux Falls Development Foundation.

“We see so many people from the coasts, especially California, who are discovering they love the lifestyle here,” she said. “I’m not surprised at all that this family found so many career options, a welcoming place for business ownership and the quality of life they want for their children. We’re so happy they’re part of our growing Sioux Falls region.”

Ready to learn more about carving your own path in Sioux Falls? Visit siouxfalls.com, or reach out to deniseg@siouxfalls.com.

A job search and a college search collided in one place this year for a Detroit family: Sioux Falls.

Dr. Bart Miles and his wife, Jennifer Knightstep, have lived all over the country. She was born in California and spent much of her life in Michigan; he has been in the Detroit area since 2003.

The closest he came to South Dakota was as a student at Dordt Univeristy in Sioux Center, Iowa, in the late 1980s and early 1990s.

“I had friends in Sioux Falls, and at the time I was at Dordt, I’d come over once in awhile to go to a movie. Sioux Falls was significantly smaller, and I hadn’t been back since,” said Miles, whose family still lives in the Omaha area, where he grew up.

When he saw Augustana University was launching its social work program, he applied and interviewed to become an associate professor.

“So for the first time in 30 years, I came back to Sioux Falls and saw it and really had a great experience,” he said.

When he returned to Michigan, he said: “Oh my gosh, Sioux Falls is so cool. You’re going to love it there,” Knightstep said. “We had traveled through Sioux Falls, but I hadn’t been to stay and visit. I really love South Dakota though, the Badlands, and whole state is just beautiful to me.”

The social work program is part of Augustana’s broader Viking Bold 2030 strategic plan. The Harriet Emily Scott Social Work Program at Augustana will include Bachelor of Social Work and Master of Social Work degrees.

Miles is helping develop the curriculum, with a plan to go through accreditation and fully launch the bachelor’s program in 2024, followed by the master’s program in 2027.

“The U.S. Labor Department says social work is one of the fastest-growing occupations and is projected to stay that way for another at least 10 years,” he said. “As Sioux Falls expands, there will be higher and higher demand.”

And while this Augustana program proved the right fit for Miles, the school also rose to the top of his son, Nic’s, college search.

“He knew he wanted a smaller school, maybe a private institution that was more personalized,” Knightstep said. “When he applied to Augustana, he didn’t tell them he was related to a faculty member. He wanted to see what happened on his own, and he did it. He loved it. He went on his first campus tour and said it was exactly what he was looking for in a university.”

Nic will be a freshman this fall studying biochemistry and botany.

And he won’t have far to go for a trip home. The family decided to begin life in Sioux Falls by renting a house not far from campus.

“We looked downtown, we could be downtown urban-living folks, but our dog decided she wanted a yard, so we found a nice little house near the university,” Knightstep said. “Everyone we’ve met has been so nice. The day we unloaded the U-Haul the neighbor across the street came over with a dolly and offered to help us move.”

She also has found a warm reception for her own business: Jen Knightstep Photographer.

She specializes in newborn photography and already has found clients through word of mouth in Sioux Falls.

“I had my first session here a week after we moved,” she said. “I had posted in a Facebook group that I was new in town and offering to photograph babies, and someone reached out and ended up being an ideal first client.”

She runs her business through jenknightstep.com.

“It’s a niche area of photography,” she said. “You can’t just pick up a camera and start shooting newborns. You need safety training, to know how to pose them and to know how to get them to sleep.”

The photographer in her also appreciates the landscape of Sioux Falls.

“We were just at Falls Park, and it was amazing. We don’t have anything like that in Detroit. Right here in downtown, 2 miles from my house, there’s a literal waterfall. It’s gorgeous. I can’t wait to start shooting here.”

In their free time, the family loves spending time outdoors.

Knightstep likes to go for morning jogs and recently joined a local running group. They’re both training for the Detroit marathon this fall.

“And I love biking and think I’m really going to enjoy that here,” Miles said. “I’m contemplating getting a road bike because there’s so much space for road biking.”

Their son loves it too, Knightstep added.

“He loves wandering around downtown and loves Falls Park, and I can imagine families with small children would love everything there is to do too,” she said. “You’re usually no longer than 10 or 15 minutes from anything in town. In Detroit, it could take an hour. Everything is close together, and yet there’s still good diversity whether it’s a Mexican mercado or great barbecue.”

The family is a wonderful example of how people from many stages of life find a fit in Sioux Falls, said Denise Guzzetta, vice president of talent and workforce development for the Sioux Falls Development Foundation.

“We could not be happier that this family has connected to our community in so many ways,” she said. “But that’s exactly what Sioux Falls offers – opportunities to grow something from the ground up, like this incredibly valuable social work program, build your own business, including as a solo-preneur and find an amazing place to go to college.”

Ready to learn more about carving your own path in Sioux Falls? Visit siouxfalls.com, or reach out to deniseg@siouxfalls.com.