From Seattle to Sioux Falls, engineer brings nationwide experience with recent move

Jeremy Feist is only 30, but already his structural engineering career has taken him to some impressive heights.

As a lead structural design engineer, he worked on the 44-story Mutual of Omaha headquarters tower in downtown Omaha.

A photo of Jeremy Feist standing in front of a building structure

His role also allowed him to work on the tallest building in Richmond, Virginia and the tallest in Bellevue, Washington, in the Seattle metro area, in addition to the convention center in Austin, Texas.

“I had a range of cool experiences,” said Feist, whose first job was as a structural design engineer at Seattle-based Magnusson Klemencic Associates.

A photo of Jeremy Feist standing in a rebar structure

“That really motivated me to move to Seattle, and I’m so glad I did.”

But as a Wyoming native who grew up near the South Dakota border and earned his bachelor’s degree and master’s degrees from School of Mines, Feist “always had in the back of my head it would be so fun to move back and be closer to family,” he said.

“As I was targeting the spot I wanted to come back to, Sioux Falls checked a bunch of boxes. It’s much closer to family, I have friends in Omaha and Minneapolis and Rochester, and because Sioux Falls is the biggest city in the area, there’s a lot going on while still being in South Dakota. So it was really appealing.”

Still, he hadn’t spent much time in the city.

“I have an uncle who lives in Sioux Falls and had passed through a few times, but I wasn’t that most familiar,” he said. “I was back for a wedding a couple summers ago and when I went to Falls Park for the first time, it was updated and I realized how up-and-coming Sioux Falls was.”

He began looking for jobs in engineering and “it was surprisingly easy,” Feist said. “I applied a few places and got responses from all of them, and everyone was eager to get me in the door, which is a nice feeling to have.”

He ultimately was hired as a structural engineer by Raker Rhodes Engineering, which is based in Des Moines but has a satellite location in Sioux Falls.

A photo of Jeremy Feist in front of the Falls at Falls Park in Sioux Falls, SD

“I really liked the idea of that network in Des Moines and that link to larger projects while still being in South Dakota in a smaller office where I can have a larger impact,” Feist said.

The career opportunities in Sioux Falls aren’t surprising, said Denise Guzzetta, vice president of talent and workforce development for the Sioux Falls Development Foundation.

“This is a tremendous place for someone with engineering skills,” she said. “You’ll find a range of firms in multiple specializations, including many like Jeremy’s firm that do work on a regional or even national level. We’re also committed to developing our next generation of STEM talent, so there are many opportunities for someone like Jeremy to help mentor and inspire the next generation.”

Feist moved to Sioux Falls earlier this summer and “I’m really liking it,” he said. “It’s a change of pace from Seattle and the big corporate culture I grew used to over the years. I’m on a laid-back, easygoing team and I think that just speaks to the culture of the Midwest.”

A photo of Jeremy Feist with two children

He’s currently renting not far from where he works in downtown Sioux Falls “and I’m actively looking for a place to buy my first home,” he said. “That wouldn’t have happened in Seattle. Plus, the rent is a lot cheaper and the real estate is a lot more affordable. It was really easy finding a fully furnished place to rent month-to-month until I find something to buy.”

For fun, he’s checked out free concerts at Levitt at the Falls and is training for a bike ride in October with friends in Minnesota.

“So I’m getting familiar with the bike path around the river,” he said.

Feist also has connected with the Sioux Falls Young Professionals Network, and “I’m having quite a bit of fun with it,” he said. “There’s a lot of membership and I can’t believe they have an all-day conference.”

He finds he connects with new people every time he goes to a YPN event.

“In Seattle, they have a young professionals network, but it’s not as active as this one which is kind of crazy,” he said.

Long term, he’d love to use his skills to work on major projects in Sioux Falls — including a potential future convention center.

“Often in smaller cities they import specialized engineers, so it would be so fun to be part of that,” he said. “I love the idea that a big project like that can be sourced locally, so I definitely have my eye on those opportunities.”

To learn more about growing your career in Sioux Falls, email deniseg@siouxfalls.com.

From Washington, D.C., area to Sioux Falls, entrepreneurial couple finds warm welcome from business community

It might have been easy for the couple from northern Virginia to fade into the background at a Greater Sioux Falls Chamber of Commerce mixer in Sioux Falls.

They didn’t know anyone. They had been in the city itself a matter of hours.

But Glenn and Robbin Christianson immediately realized that’s not how it tends to go in Sioux Falls.

“It was just the coolest thing,” Robbin said. “That first night, we were talking to Miles Beacom, and he had all the time in the world with 300 people at this mixer.”

A photo of a networking event

Beacom, CEO of First Premier Bankcard and the current board chair of the Chamber, did better than that.

“He gets on stage and asks us to raise our hands so they could all convince us to move to Sioux Falls,” Robbin said. “And it’s so heartwarming. There are a lot of great Chambers out there, but they don’t do that. It felt like we were in a movie.”

The crowd followed Beacom’s call.

“They came over and introduced themselves, exchanged business cards,” Glenn said. “People want me to give them a call.”

A photo of a networking event

Suddenly, the Christiansons — who knew no one in Sioux Falls and had never even been to South Dakota — started seriously considering a move.

“We had five days in Sioux Falls and did seven business events, looked at 11 houses, did a couple hikes, ate at a couple places, and across the board, everyone was enthusiastic about Sioux Falls,” Robbin said.

It all had started with a feeling like they needed a change. The Wisconsin natives had spent decades outside of Washington, D.C., as Glenn grew his practice offering bookkeeping and accounting for small businesses while selling his art on the side. Robbin worked with small businesses in a variety of capacities — writing, publishing and consulting, as well as working with trade associations and cooperatives, specializing in project management and operations.

“We said it’s time for a new adventure,” she said. “And somebody just triggered South Dakota, a friend of mine online, so I started looking at Sioux Falls-area websites and realized this is a place that’s really strategic about how they generate opportunity and help quality of life.”

She recently earned a master’s degree in human resources based around organizational development, “so I could see what was going on in Sioux Falls and how aligned it is strategically to move forward,” she said. “It was really impressive. I’m looking to restart consulting here, and there are so many diverse businesses, plus the networking has been remarkable.”

She started by filling out a simple email request form with the Chamber, and an ambassador from the business community quickly got in touch.

“People started texting me, and pretty soon you’re chatting with more people, and seamlessly it feels like people just want to help you get started,” she said. “That made it so easy. We were just charmed by the city, and everyone was amazing.”

That was in March. They returned to Virginia, put their home on the market and had a Sioux Falls address by June.

A photo of a Penske moving truck

“It was just a glimmer in February, but then it started to come together,” Robbin said.

“This has parks and pools and downtown investment and outdoor activities and a huge vibrant business community but also is focused on quality of life and is doable in terms of affordability. All those metrics came together.”

Even their cat, Luna, felt a VIP experience after Robbin discovered the owner of a feline-focused pet hotel.

A photo of an orange cat

“We hired a service that drove our cat across the country, and the owner of the hotel came in before she even was open for the day to get her situated because we couldn’t be there for five days,” Robbin said. “She had a ball there, and that was such an essential piece.”

None of it is surprising, said Denise Guzzetta, vice president of talent and workforce development for the Sioux Falls Development Foundation.

“This is what Sioux Falls does — we reach out, we welcome others, and we help them find the best ways to plug into our community,” she said. “Like the Christiansons, I also lived in northern Virginia. Many others in our business community have moved from other states, and we’ve all found common opportunities to grow here personally and professionally.”

While Glenn is continuing to work with former clients from his new home, he’s excited to connect with Startup Sioux Falls and begin assisting small businesses here.

A photo of Glenn and Robbin Christianson

“Everywhere I go, I don’t care if it’s the grocery store or the laundromat where I stopped because the washer wasn’t working, everyone I talked to is so enthusiastic about Sioux Falls,” he said. “By the time the conversation is over, they’re saying, ‘Welcome to Sioux Falls.’ This is a great place. People here generally really like where they live.”

Robbin is looking forward to transitioning into more consulting.

“I have a history of fundraising and doing projects and scaling things, and now I want to capitalize on that and give back,” she said. “I’m just excited to see what businesses need.”

While they’re loving the break from Washington, D.C.-area traffic, they also prefer to take a bus and looked at the city’s public transportation when considering the move.

“We are just starting to use SAM, so we don’t have much experience yet, but the way it allows you to ride-share with a small bus network is an innovative tactic,” Robbin said. “Why not leapfrog over the old ways and also call on digital systems?”

The new house also is filling up — they just adopted kittens — they’re planning some remodeling projects and getting to know their neighbors.

A photo of Glenn and Robbin Christianson holding cats

As they were transitioning to town and renting briefly, the person next door was moving out and offered them his grill for free.

“Suddenly, we’re doing burgers on the grill on July 4,” Glenn said. “It’s crazy. You guys are amazing. How are there not billions of people here?”

To learn more about making your own move to Sioux Falls, contact deniseg@siouxfalls.com.

With nationwide experience, Sioux Falls native grows construction career in move home

With graduation from USD approaching, Jack Schuver wasn’t entirely sure what the future held – until a chance conversation led him to a first job in the golf industry.

Schuver, a Sioux Falls native and O’Gorman High School graduate, was about to earn his degree in business administration, but “like a lot of kids, I didn’t know what to do with that,” he said.

As president of his fraternity, he gained leadership skills, and during the summers, he’d discovered the landscaping industry.

“I really enjoyed it,” he said. “I liked building something from scratch and working outside and getting that instant gratification of creating something. I’ve also always had a creative mind, like my mom, so I thought I’d probably end up doing landscape design and architecture.”

Jack Schuver on golf course

He also “always had an idea I wanted to live in Sioux Falls,” he continued. “I always liked it here, but I didn’t really have an opportunity to live anywhere else until after college.”

The path took a twist when a conversation with a family friend introduced him to Landscapes Unlimited, an industry leader in golf course development, construction and renovation.

Schuver started with the company upon graduation in 2017, beginning as an assistant superintendent and working his way up — and around the country.

Jack Schuver and several construction crew members talking at golf course

After beginning in Omaha, he followed the work to more winter-friendly construction destinations throughout the South – the mountains of North Carolina, Georgia — along with stints in Indianapolis and Valentine, Nebraska, and a large range of golf course projects along the way.

aerial view of a golf course under construction

“Within two years, I was running my own projects,” he said. “And I found the golf course-building world was a really cool one. It also allowed me to use my creativity in seeing the vision of the architect and helping bring it to life.”

But by early 2020, challenges started to mount. The COVID-19 pandemic “shut everything down” as he was wrapping up a project in Georgia that had presented other issues, “and I was stressed and not in a super-great spot just being away from family,” Schuver said.

He returned to Sioux Falls in May 2020, with plans to head east to Iowa for his next golf course project. Then, a night out downtown became a turning point as he met Emily — the woman who would go on to become his wife.

Jack Schuver holding a puppy with his wife, Emily

“I told her, ‘You’ve got three days to go on a date with me, otherwise I’m leaving again,’” he said.

The friendly ultimatum worked. They went out for sushi, and he returned two weeks later to see her again.

“And the next weekend and the next, and it kind of reminded me why I loved Sioux Falls,” Schuver said. “Everything else was shut down and it seemed like mayhem, and it was still normal here as much as it could be. And I got to see my family a lot, and that was important.”

He began looking for jobs in Sioux Falls while juggling golf assignments that took him from Iowa to Omaha, where he worked on the Lost Rail Golf Club – the predecessor to the Mapleton Golf Club now being built by Landscapes on the northeast edge of Sioux Falls.

“I interviewed a few places and ended up meeting Jim Soukup and his team,” Schuver said.

He joined Soukup Construction, a regional excavation contractor, as a project manager in late 2020 and soon after moved into a superintendent role.

construction workers watch demolition of a bridge deck

“I was behind a computer the first couple months not really knowing what I got myself into because I was used to being in the field, but it’s worked out great,” he said.

“When I moved into a superintendent role, I had a mentor with more than 40 years of experience, and then I was able to work on my own. I quickly realized it wasn’t too much different than the golf world – just bigger toys and more dirt.”

In the past several years, Schuver’s work has introduced him to a number of major projects helping shape the Sioux Falls skyline.

He has helped manage work for Soukup on a major expansion at Furniture Mart USA, the city’s Public Safety Training Campus, the Midco Arena at Augustana University, multiple large projects at the Sioux Falls Regional Airport such as the new parking ramp, the downtown Sixth Street bridge and improvements to the Interstate 229 and Cliff Avenue interchange.

two excavators at the construction site for the 6th St. Bridge in Downtown Sioux Falls

“I knew I wanted to be home, but I didn’t realize how much Sioux Falls was changing until I got to see how much work we get done in any given day,” Schuver said.

“Being a part of Soukup Construction has allowed me to be involved in some really cool projects that are important to our community. I’ve also gotten to develop relationships with people I never thought I would, and that’s been really fun.”

He also had an especially full-circle career moment earlier this year, helping with development of Mapleton Golf Club.

Excavator gathering limbs and branches into a pile

“I got to work with some of my best friends I’d made traveling on the road,” he said.

“It’s been a blast from the past. It was really fun working with our team to understand the golf course construction world and give them a little insight into what my life was like before I came back home. In civil construction, we’re used to taking earth that isn’t flat and making it flat. So it was a little bit of a challenge to reverse that with everyone for a project.”

Schuver’s work also has exposed him to the incredible growth occurring in Sioux Falls.

“I wasn’t gone from Sioux Falls very long, but it’s insane driving around town,” he said. “It’s crazy to see how much it’s changed and all the development that’s happening. But it’s still the same Sioux Falls in that everyone is nice and easy to work with, especially after dealing with clients in places like Atlanta and Indianapolis. It reminds you of why you like it here.”

Outside of work, it’s also been a milestone year. He and Emily were married in September and found a house they love on the west side.

Wedding photo of Jack and Emily Schuver

“2024 has capped off the whole circle – four years away, four years back,” he said. “I had no idea what was in store for me when I left USD, and it all worked out the direction it was supposed to.”

Looking ahead professionally, Schuver said he sees nothing but opportunity.

“There’s no shortage of work around here,” he said. “If you have an ounce of work ethic and still can’t find a job, you’re probably not in Sioux Falls.”

That’s true, said Denise Guzzetta, vice president of talent and workforce development for the Sioux Falls Development Foundation.

“There are so many opportunities to build both your personal and professional life here, and we love to see stories like Jack’s where someone who has grown up here comes home and realizes all that’s possible,” she said.

“Our construction industry is booming, and Jack has chosen a wonderful place to develop his career.”

Jack Schuver with family on top of a ski hill

And, when he needs to indulge his love of skiing, Denver and the mountains are a direct flight away, Schuver added.

“It’s my favorite thing to do, and my brother lives out there, so I try and go when I can,” he said. “But I’ve had a lot of my friends stick around here too. Just like me, they decided to plant roots and start their family here.”

Jack Schuver with groomsmen at wedding

Wish You Were Here: inspiring moves back to Sioux Falls

Annually, the Sioux Falls Development Foundation coordinates workforce recruitment marketing campaigns. In the past, the objective has been to recruit new residents from out-of-state to move to Sioux Falls.

In late 2023, the SFDF’s annual strategic planning with our board of directors and community stakeholders yielded an idea for a new strategy: to inspire the Sioux Falls community to talk with their friends and family who’ve moved away and hopefully inspire them to come back to Sioux Falls.

That idea became the Wish You Were Here campaign. Directed to the Sioux Falls market, the Wish You Were Here campaign ran through November and December 2024, a time where families and friends were home for the holidays. The campaign’s media mix was comprised of print, social, and video ads, as well as Wish You Were Here postcards to mail to family and friends.

To boost engagement with the campaign, the Foundation held a giveaway for a $1,000 Downtown Sioux Falls gift card for the winner to use to experience all that the city has to offer. Individuals from 34 states entered the giveaway.

Below is a look at four video ads that ran throughout the campaign.

Better for Families

Friendly Community

Close to Family

Better Business

New marketing campaign aims to encourage moves back to Sioux Falls

“Wish you were here.”

If you’ve ever thought that about a family member, colleague or friend – a new effort for the holiday season will help you connect them with reasons to consider a move to Sioux Falls.

“We want to encourage our community to talk to people in their lives who maybe have left Sioux Falls and might be looking to return about all the reasons to consider coming back,” said Leah Friese, director of marketing and digital media for the Sioux Falls Development Foundation.

Wish You Were Here Giveaway Sioux Falls South Dakota

“The holiday season is a great time to reconnect, so we want to help keep Sioux Falls top of mind as you’re hosting holiday guests and spending time with family and friends in the coming months.”

The Sioux Falls Development Foundation, as part of Forward Sioux Falls, worked with Lawrence & Schiller to develop a multifaceted marketing campaign around the theme “Wish you were here.”

It combines print, digital and social media advertising with an opportunity for the community to send ready-to-go postcards to family and friends.

Wish You Were Here Sioux Falls, SD Postcards

“It’s very easy to fill those out and send them to people you might want to consider coming back to Sioux Falls,” said Sara Tvedt, associate account executive at L&S.

“There’s so many great opportunities here, and it’s such a good place to grow a family, so we want to help spread the word.”

Themes of the campaign promote “the quality of life you’ll experience here, the business environment and the value in living close to family in a place that’s safe and affordable,” Friese said.

Annie Mello has seen that firsthand. The Sioux Falls business owner was born here but spent the majority of her childhood in California.

She visited Sioux Falls during the summers to see her grandparents – her grandfather actually worked for the Sioux Falls Development Foundation – and she interned at Dakota News Now while considering a sports broadcasting career.

But California called for her first jobs out of college, until she and her husband, Chris, decided they were ready for something different in 2008.

“I was working four jobs, we were living in a 600-square-foot apartment, and there was no opportunity to look at putting a down payment on a home, plus everything took so much time and effort,” she said. “I just couldn’t see myself going at this pace and starting a family.”

Chris and Annie Mello stand in front of a car holding a South Dakota license plate

They took their background in personal training and opened a gym in Sioux Falls that was so successful they sold it sooner than they anticipated. After a brief return to California, they realized what they were missing.

“We had a good thing going in Sioux Falls, so we came back and opened a different model for a gym,” Mello said.

They recently partnered to open SISU Fit in the heart of downtown redevelopment at Cherapa Place.

Annie and Chris Mello at SISU Fit in Sioux Falls, SD

“I’ll bring people downtown, and they’ll be like: ‘I had no idea. You don’t feel like you’re in the city,’ so it’s about bringing awareness that Sioux Falls is growing,” she said.

“There’s a lot of opportunity. It feels like that urban lifestyle here where you can go one place, get groceries, get in a workout and have a fun meal. You’re in a big city, but yet it’s still simple. Everything is simple.”

Exercise equipment at SISU Fit in Sioux Falls, SD

Her 6-year-old boys also are thriving here.

“Even though we don’t have family here anymore, the people are wonderful, and we’ve gained an entire community through our gym,” Mello said.

Chris and Annie Mello with twin boys

“We had such a great experience with education, from day care when they were small now through kindergarten. People are so kind and welcoming here.”

As an extra incentive to share the Sioux Falls story, all those who connect to the “Wish you were here” campaign can win a $1,000 gift card good at various retailers and dining establishments in downtown Sioux Falls.

Wish You Were Here Giveaway ad in magazine

“We’re really highlighting downtown throughout this campaign too,” Tvedt said. “Our imagery shows folks enjoying downtown dining, shopping and entertainment, and we think people who have moved away from Sioux Falls will love seeing how our downtown has continued to get even better.”

The campaign is centered around the website siouxfalls.com/giveaway where you’ll find content about Sioux Falls, including resources about moving, schools, housing and cost of living.

“And there are elements that are designed to tug at your heartstrings,” Friese added. “We want to remind people: ‘I can raise my child in a safe city here.’”

That’s something Mello has felt firsthand too.

“I was raised in LA by a single mom in a one-bedroom apartment a majority of my life, so I’ve always craved for my kids to be able to have a backyard, be on soccer teams and be able to come home for dinner without being stuck in traffic for two hours like we were,” she said.

“It’s such a wonderful place where kids can be kids. We’re committed here. We’re solid. We’re not going back.”

To enter the $1,000 DTSF gift card giveaway, click here. You also can share the link with friends and family for their chance to win too.

California couple follows their kids to college – in South Dakota

After a lifetime on the West Coast, Gina Rau estimates that there were at least 20 areas she and her husband, Justin, considered in making their next move.

“We had all the requirements listed out – from weather to friendliness, access to nature, access to bodies of water, politics, crime, at least 20 columns and probably 20 cities on our list,” she said.

“We took two years, and Sioux Falls kept rising to the top.”

Rau Family in front of Mt. Rushmore

In many ways, it was an unlikely destination for the family. Rau spent most of her life in Southern California, then moved with her family to Portland, Oregon, and spent two decades raising her son and daughter there. Daughter Marcelena was looking to go to college in California, and Rau’s parents needed some help, so they moved back there.

But her son, Patrick, decided to enroll in the cybersecurity program at Dakota State University in Madison, giving the family its first exposure to South Dakota.

“DSU was always top of his list,” Rau said.

“He got into many other schools, and I wasn’t sure because this was a kid who only knew life in Portland, and I thought it would be super-different.”

But the family visited, “and he said: ‘This is my place. This is where I want to be.’ He was impressed with the cyber program and liked the small school,” Rau said.

Patrick Rau at Dakota State University

“He was comfortable in that environment, and he said, ‘These are my people.’ It’s been really good for him. He had a great internship this summer at Daktronics, and he felt like he’s been prepared well.”

Something clicked in her son in South Dakota, she added. He participated in soccer and basketball intramural teams, as well as the esports team.

“And it was like, wow, you’re living your best life in Madison, South Dakota — a kid from Portland, Oregon.”

Patrick and Gina Rau at Dakota State University

For Rau, the entrepreneur community in Sioux Falls captured her interest.

“I was very involved with the Portland startup community and helped grow that 15 years ago, and I love working with entrepreneurs, so I found Startup Sioux Falls when I was downtown having coffee before we’d even decided to move here, and I said I need to learn more about that.”

And, in an added twist, Marcelena decided she actually didn’t want to go to college in California – and enrolled at South Dakota State University in Brookings.

Rau Family

“She decided to go to SDSU before we decided to move here,” Rau said. “She realized a lot of California schools are commuter schools, and she wanted the college experience. When we went to SDSU, she loved downtown Brookings, and it was the right size and had all the programs she wanted.”

Marcelena Rau holding a South Dakota State University pennant

She’s now studying graphic design with an interest in film studies and animation.

“And then, we realized they both would be here, and a lot of cities on our list were in the Southeast. One visit in the summer made us realize this is not our weather,” Rau said of that area of the country. “Of course, we have not been here in winter yet, but Portland does get some winter, and the people here were really nice. We like the slower pace, and it’s been fun to check out cities nearby like Omaha.”

Without kids, the couple decided they wanted to live downtown and recently moved into a new loft.

Justin and Gina Rau

“I love that we can park our car on Friday and walk all weekend long,” Rau said.

Justin has been a stay-at-home dad who more recently is focused on investments, while she has built a career in public relations and marketing, currently remotely working for a California-based global tech company.

Rau has connected through Startup Sioux Falls as a place to work and meet new people.

Gina Rau working at Startup Sioux Falls

“And I’ve met so many people here just by showing up,” she said. “I didn’t need office space but came here for the sense of community.”

The Rau family’s experience is a full-circle example of what newcomers find in Sioux Falls and the broader state, said Denise Guzzetta, vice president of talent and workforce development for the Sioux Falls Development Foundation.

“I love hearing how their children first realized what incredible universities we have here, and that Mom and Dad now are finding the quality of life in Sioux Falls is outstanding as well,” she said.

Rau Family

“We can’t wait for Gina to become more involved in the startup community and to see what kinds of education and career experiences her kids are able to continue enjoying at our state universities.”

Rau also sees herself ready to put her skills and experience to work helping support other small businesses in her new home.

“I am ready,” she said. “I want to dig in and put my time and energy here.”

To learn more about growing your career in Sioux Falls – at any stage – email deniseg@siouxfalls.com.

East Coast couple finds early-career opportunities with Sioux Falls move

Think people don’t move across the country because of a humorous YouTube video?

Meet Steven Munoz and Ashley Neely, who didn’t even know about South Dakota until they saw Gov. Kristi Noem dressed as a dentist in an ad for working in the state on YouTube.

“I barely knew Mount Rushmore was here,” Munoz said. “I didn’t know any of the towns.”

But he and Neely knew they wanted to be together. After meeting in college, they were dating long-distance – he in New York and she in Connecticut – and liked the idea of a fresh start, even if it did mean halfway across the country.

Steven Munoz and Ashley Neely

“I was looking to get out of New York because it’s expensive to live there and would have taken me years to buy a house,” said Munoz, who went to tech school for an auto diesel program.

Neely, who was working for a private school in marketing and development, originally learned about the South Dakota videos from her sister.

“It was motivational and upbeat and kind of piqued our interest,” she said. “He started looking into it first, really pounding the pavement looking for a job, and then I said I’ve got to get going.”

Steven Munoz and Ashley Neely

None of it took long. Munoz first reached out in South Dakota in September and by November was part of a technical apprentice program at Cummins in Sioux Falls, learning to work with diesel engines and generators.

“It’s a six-year program where they get you all learned up and you start working on generators,” he said. “It all moved really fast.”

Neely applied for a couple of jobs and soon was hired as the marketing and communications coordinator for Boys & Girls Clubs of the Sioux Empire.

But first, they visited last fall.

Steven Munoz and Ashley Neely at Falls Park In Sioux Falls SD

“I figured we should before I move 1,500 miles, and we really liked the town,” she said. “We just explored for a long weekend, we visited the Falls and did a lot of sightseeing and visited places for apartments, and it just felt really comfortable here. Everybody was kind, and I was like, this is different. We noticed there wasn’t even a lot of road rage compared to where we come from. I realized I was really calm driving the whole time!”

He moved to Sioux Falls in November, and she began her new role in January.

“It really was an excellent hiring process and made me excited to be here because it gave me insight into how people operate here, and I’ve had a great time getting to know the kids and the families we serve,” she said.

They’ve moved into a roomy apartment in Harrisburg.

“I love it,” Munoz said. “We’re in a town house, we have a garage, which is super nice, and it’s affordable, which is really nice.”

They estimate that “what we have for a home here would have been double or close to triple on the East Coast,” Neely added.

The couple’s experience is a great example of what awaits other young professionals in Sioux Falls, said Denise Guzzetta, vice president of talent and workforce development for the Sioux Falls Development Foundation.

Both of them have met friends through their jobs who have helped them learn more about the area. In their spare time, they’ve enjoyed the Great Plains Zoo and checking out area antique stores.

Steven Munoz with Giraffe

“And we’ve been driving around a lot of the different towns,” Neely said. “We went to Canton, we went to Tea, he learned about Flandreau on a job, so we went there and one weekend and saw bison. I want to do more downtown because there are a lot of cute little shops and bars to go to.”

While they got engaged last year, they haven’t set a date or place yet. But in looking at their future, both say they’re feeling positive about the move west.

“The other day, he joked there was a job opportunity in Orlando – because I’m a huge Disney person – and I actually said: ‘I like my job. We’ll stay here,’” Neely said.

For Munoz, who loved his job from the start, “it was nice to hear” his fiancee feels the same, she said.

She already knows where he stands too.

“He’s ready to stay in South Dakota forever.”

To learn more about building your career in Sioux Falls, reach out to deniseg@siouxfalls.com.

SFPD attracts new police officers nationwide – like this one, who moved to S.D. to begin a career

Garrett McCarthy tried working in financial services after college in the Omaha area but quickly realized like others in his family that he might be destined for a different path.

So with a business degree in hand, the northeast Nebraska native decided to seek additional training – in law enforcement.

“I’d always thought about law enforcement growing up – my dad is in the profession, and I looked up to him growing up, and my brother is a deputy sergeant in Nebraska,” he said.

For his own career, though, McCarthy wanted to experience somewhere different, which led him to Sioux Falls.

“I liked the city,” he said. “I thought it was a good size and wanted to move somewhere. I had never even lived outside of Nebraska at that point.”

He began training with the Sioux Falls Police Department last August.

SFPD Officer Garrett McCarthy stands in front of a Sioux Falls police cruiser

“I had actually never been here before the academy,” he said. “I had some family who had been through and said it was a nice town that was growing. It seemed like the department itself offered a lot of opportunities and trajectories for a career in law enforcement, and that really interested me. That in itself is a big advantage over a big-city or a small-town police department.”

McCarthy joins a growing number of out-of-state law enforcement professionals drawn to work in the Sioux Falls area. In 2023, the Sioux Falls Police Department hired 28 recruit officers among three hiring classes. Of those, 11 had non-South Dakota addresses when receiving their final job offer.

“We were fortunate enough to attract candidates and hire candidates from Minnesota, Wisconsin, Iowa, New Jersey, Connecticut and Illinois,” said Ethan Beck, a talent acquisition coordinator for the city of Sioux Falls.

SFPD officer Garrett McCarthy in a police cruiser

“To start 2024, our 10-recruit February class will have two new hires from California and one from Washington state. Not only that, but we also just secured our first recruit for the June 2024 class who currently resides in New Hampshire.”

Sioux Falls Police stands out for its unique combination of strengths, Beck said.

“Not only do we offer streamlined pathways towards growth opportunities both specialty based and promotional based, but an incredible benefits package via the city at large and within SFPD specifically,” he said. “Plus, Sioux Falls sells itself. We are a top-ranking city for young adults, professionals, retirees and many demographics, leading to a competitive and diversified applicant pool without a lot of hand-holding.”

The community supports law enforcement in a multitude of ways, including with major investments.

City of Sioux Falls public safety campus

Some of McCarthy’s early emergency driving training was among the first to occur at the city’s new Public Safety Campus, a state-of-the-art complex unlike any in the region.

City of Sioux Falls public safety campus

“That was a lot of fun, definitely a new experience and very instructional,” he said. “The culture of the department, I would describe as very personable. I already feel like I know so many people and have great relationships, and there’s a good sense of camaraderie. That’s a big deal to me. You want to be able to trust the people you’re working with and get along, and it’s been great so far.”

The department “offers an incredibly low vacancy rate for as large of an agency as we are, as well as community support that is not commonly found around the country for metros either our size or larger,” Beck added. “We are incredibly appreciative and proud of those community relationships.”

police officer working on computer in car

As part of the department’s commitment to finding the right people to serve and protect, a dedicated talent acquisition coordinator was added to the team in late 2022, with a focus on high-level sourcing, recruitment tactics and workforce planning. Additionally, Sioux Falls Police is working with other city departments to bring forward innovative and strategic approaches to hiring and retention.

“Whether it is our advertising tactics, our modern recruitment website and interface or consistent engagement in career fairs and events, the SFPD takes proactive steps to engaging with candidates and attracting talent to the agency,” Beck said. “Our applicant numbers improved by almost 43 percent from 2022 to 2023, and we’re hoping to see even more quality growth in 2024 and beyond.”

For new hires like McCarthy, becoming part of the team has felt seamless.

“I’ve had great training officers. They’re very knowledgeable,” he said. “They’re very good at helping you learn how to answer your own questions and improve yourself, making sure you’re doing well and progressing because they want you to succeed. It feels tight-knit here. Even the officers I’m on call with know a number of people in the area – they’re talking to people they know at the gas station, for instance, so it has a bit of a small-town feel with a lot of opportunity.”

Sioux Falls police officers talking

The success of Sioux Falls Police in managing workforce development is a benefit to the entire community, said Denise Guzzetta, vice president of talent and workforce development for the Sioux Falls Development Foundation.

“A well-staffed, well-trained public safety department with an outstanding culture is something that sets us apart in such meaningful ways,” she said. “Like anyone in the workplace, law enforcement wants to feel supported and valued. And in return, this leads to a safer community, which allows us to continue to be the sort of place where people want to live and work in all occupations.”

When McCarthy isn’t on the job, you’ll find him enjoying living in downtown Sioux Falls, surrounded by parks, the citywide bike trail and dozens of restaurants, breweries and cocktail bars.

“When I was in Omaha, I had a 45-minute commute to work across town, and my downtown apartment is now very close to the police department,” he said. “I’m just finding it’s a great town and a great department.”

To explore how to grow your law enforcement career in Sioux Falls, click here.

And to connect on opportunities in additional industries, email deniseg@siouxfalls.com.

Sioux Falls ranked one of the best cities for Gen Z workers

It’s important for not only businesses to keep up with changes in workforce, but even cities should consider what the next generation is looking for in a place to call home.

Checkr analyzed cities across the U.S. to determine which are best for Generation Z, or ‘Gen Z.’

The results? Sioux Falls ranked No. 7 overall and is the No. 4 small city for Gen Z.

“Small cities hold a unique charm for Gen Z workers seeking an intimate and tight community environment,” the article releasing the findings says. “The simplicity and slower pace of life in these settings can offer respite from the hustle and bustle of major cities like New York, Los Angeles, and Chicago. These smaller cities create a sense of peace and well-being that aligns with Gen Z’s emphasis on work-life balance.

Learn more about the ranking and see the full results by clicking the button below.

Remote workers from New York choose Sioux Falls as new home, with big benefits for family

Some people move because the family outgrows the house; Chris and Kristin Giglio knew it was time for a change when their family of six outgrew a log cabin.

log cabin surrounded by fall trees

“It was as close to paradise as we were ever going to get, but with four kids, we were going to start needing room,” Chris said. “You can’t just add on to a log cabin.”

inside of log cabin

After living in the city of Buffalo, New York, in their 20s, the couple opted for the more rural lifestyle. Their love of motorcycling took them across the country on trips, with stops in 28 states along the way. So when they decided to make a move, they drew on all that life experience – and made a long list.

“We were tired of New York for a lot of reasons, and there weren’t really any towns we wanted to live in. We like three seasons, but 100 inches of snow a year gets annoying – plus the mud when it melts,” Chris said. “We looked out west first and checked out Montana and Wyoming but realized the towns were too small and our kids would need more. So we kept looking.”

They’re both remote workers – she works for a defense contractor, and he works in IT – so the options were unlimited. But the criteria quickly narrowed down potential locations.

Chris and Kristin Giglio family

“Some places were super expensive. In some cases, air quality was an issue. We like a change of seasons,” Kristin said.

They’d only been to South Dakota once – when a storm stranded them and their bikes in Murdo. But they began honing in on the state.

“We didn’t know if we wanted to do Rapid City or Sioux Falls,” Kristin said. “We looked at weather, schools, crime, and our daughter was in gymnastics at the time, so we looked at kids’ activities.”

Their pre-teen daughter lobbied hard for Sioux Falls after watching YouTube videos on both communities.

“We looked at things like what there would be to do – bowling alleys, miniature golf, certain stores, is there a zoo, all the activities we would do in a weekend – and it had everything we would do in New York and honestly more,” Kristin said.

Chris and Kristin Giglio family

“For us, the population was good,” Chris added. “Going from a metro area of 2.5 million to 250,000 really isn’t that big of a difference, and that mattered to my daughter. She didn’t want to be stuck in a small town. But she is a little worried about being safe, so that was all part of our thinking.”

They moved to south Sioux Falls in the summer of 2022 and enrolled their older kids in the Harrisburg School District. They now have one in middle school and two in elementary school.

“Everything is so hands-on,” Kristin said. “They teach kids through projects and experiences rather than just on a computer or lecturing them. It’s all interactive. The kids actually look forward to going to school every day and were sad when there was a snow day.”

robotics competition

The activities offered in the Sioux Falls area “are honestly more opportunities than we had in New York,” she added.

girl with boxing gloves

“Our daughter is now in volleyball and absolutely loves it. Our kids are in boxing at 605 Boxing and MMA, and I cannot say enough wonderful things about the coaching staff and adult fighters that are there. And our son is on the robotics team at school, and it is an amazing opportunity for kids to engage in and challenging and rewarding for them to see their robot in action.”

volleyball game

And that’s just the start. The family’s kids also have done baseball and soccer, and Kristin is part of a parent group helping bring meals to middle school teachers.

“I was invited to a meeting at the school to meet with the principal and teachers, and everyone is so welcoming and inviting,” she said. “They are genuinely happy to have you there to help.”

While they were newcomers with no connections, anyone they met stepped up to help, she added.

boy at boxing practice

“I had to put our Realtor, Sam Adams, down as our emergency contact on school paperwork because I didn’t know anyone,” Kristin said. “We had to put our mortgage team at Plains Commerce as emergency contacts. And you know what? All of them were happy to do it, and I would trust them with my kids!”

Chris and Kristin Giglio family

Sioux Falls’ health care community also came through for the family when their daughter began complaining about leg pain shortly after the move.

“The medical field here genuinely cares about you as a patient. We went to urgent care on a Saturday, she met with orthopedic the following Tuesday and had surgery the Tuesday after that,” Kristin said.

girl with cast on leg and foot

“The whole process couldn’t have been more wonderful. There are short wait times, they explain things to you, and you never feel rushed. Even my son needs some dental procedures, and we were given options. This is not the case in New York. You wait in doctors’ offices for at least an hour to be seen, you are rushed through and not given options.”

As a remote worker, she appreciates the small-town friendliness she has encountered in Sioux Falls.

“It is a warm and welcoming atmosphere, and being a remote worker, it’s nice because I don’t have that co-worker connection,” she said. “You go to even Walmart or Scheels, and the people that work are always pleasant and talk to you. My kids joke it’s perfect for me because I like to talk to random strangers, and people here are receptive of that.”

Chris and Kristin Giglio family

Overall, “here is like it used to be in New York,” Chris said. “The schools used to be hands-on. The people used to be outside, and we wanted more of that. That’s what it is here. It feels like 15 years ago.”

The family’s experience is a model of what others can expect with a move to Sioux Falls, said Denise Guzzetta, vice president of talent and workforce development for the Sioux Falls Development Foundation.

Chris and Kristin Giglio family

“We welcome remote workers, and we know many like the Giglio family who have found this community to be a perfect fit,” she said. “If Chris and Kristin ever want to make a change, they’re also going to find many employers in this community who will embrace their skill sets. And their children absolutely are going to thrive growing up in this community.”

Life here is like moving back to “simpler times,” Kristin said. “It’s more family-centric. I feel like New York was go-go-go and very cutthroat, and here it’s more laid-back and enjoyable. Everyone is so nice here, and it’s all-encompassing. It’s just different here.”

To learn more about making your move to Sioux Falls, email deniseg@siouxfalls.com.

Moving Sioux Falls Forward: JDS Industries grows world-leading business from mom-and-pop shop

From a single trophy shop to the world’s largest wholesale supplier in the awards and personalization industry, JDS Industries proves what’s possible for what once was a Sioux Falls startup.

From its headquarters in northeast Sioux Falls, JDS now counts 13 warehouses nationwide and ships worldwide.

JDS Industries Building

“JDS is a model business and employer,” said Bob Mundt, president and CEO of the Sioux Falls Development Foundation. “This is a company that established a niche, grew within it and cultivated an outstanding culture along the way.”

Here’s a closer look at the business, courtesy of president and CEO Scott Sletten.

Darwin, Scott, and Nathan Sletten

Darwin, Scott and Nathan Sletten

Year founded: Sletten’s parents, Darwin and Jane, began in business in 1972 as JD’s House of Trophies. JDS Industries was formed in 1990 as a separate corporation.

Total employees in the Sioux Falls area: There are 190 employees in Sioux Falls and 350 nationwide.

CEO/lead executive in Sioux Falls: Scott Sletten, president and CEO.

How would you describe your organization to someone not familiar with it?

We are a wholesale supplier of awards, recognition, personalization and signage products. We mostly supply the blank products that people then personalize through some form of printing or engraving process.

What are the top three reasons you continue to locate in the Sioux Falls area?

Quality of our employees is a key reason we continue to do so much here in Sioux Falls. Our focus on the customer is always top of mind, and we are able to find a good amount of people here who fit in with that focus and mindset. Quality of life in Sioux Falls is also a big factor, both in our ability to operate our business and for our employees to have a stable life so that they can devote a good amount of effort and focus to work. Sioux Falls also had a lower cost of doing business than many of the other places that we have operations, which is an advantage to us as well.

What are you most proud of within your business in the past year?

I am most proud of our resilience after several tougher years with COVID and the supply chain problems. We have been able to navigate the situation well, as well as find some new opportunities that have made us much stronger and more successful today than before the pandemic.

What do you see as the biggest challenge facing your business?

Continuing to find opportunities for growth that fit within the range of things that we do well and our customers have a need for. We have a lot of interaction with our customers, as well as suppliers around the world, and are always looking for what is new and what is next. We add around 1,000 new products to our line per year, which is much more than any other competitor in our core markets.

How would you describe the culture of your business in three words?

Always customer-focused.

In everything we do, we always want to keep our customer in mind — how are changes going to impact them and hopefully make things better or easier for them. We want to be the easiest supplier to do business with so we become the default supplier to our customers for much of what they need.

Why does your business choose to invest in Forward Sioux Falls and what specific advantages or value have you found in partnering with FSF?

We choose to invest in Forward Sioux Falls because the quality of life in Sioux Falls and quality of the workforce play a role in how successful we can be. Probably the most important role we look to them for is workforce development — both in bringing people to Sioux Falls and then developing them once they are here.

What are your expectations for your business in the year ahead?

Given the weaker economy expected in 2024, we are expecting slower but steady growth. With many things like supply chain more normalized now, it is allowing us to focus more on strategy and execution instead of feeling like we are playing defense and “whack a mole” like the last several years.

Forward Sioux Falls is a joint venture between the Greater Sioux Falls Chamber of Commerce and the Sioux Falls Development Foundation and is widely respected as the premier economic driver for the Sioux Falls region. To learn more and connect, click here.

From California to Sioux Falls, nurse who doubles as DJ calls move a dream come true

Ny Bradley will tell you her Sioux Falls move has been nothing short of a love story – on multiple levels.

“My now fiance, Donny, and I met seven years ago and were madly in love in Texas,” she began. “He decided he was going to go to trucking school and do well, and he went off and did that, and I was working as a nurse.”

Ny and Donny

Donny’s job led him to settle in Sioux Falls, but when he asked Ny if she’d be willing to move too, she said no.

“Sioux Falls is an excellent hub for truckers. The roads are very truck-friendly, and he’s right in the middle of the country, so he’s home every five or six days, which is unheard of for truckers,” she said.

Volvo Semi Truck

“It’s best for his balance, and I understood that, but I was only 25 or 26 years old and wanted to travel and learn music.”

Bradley’s path led her from her native Texas to Los Angeles, where she continued to work as a nurse and went to school for music production with training in audio engineering.

But the two stayed in touch and after reconnecting last year realized “we were each other’s person,” she said. “For both of us, it was something where there was no question.”

After visiting Sioux Falls twice, “it was enough for me to realize I loved it, to my surprise,” Bradley said. “I don’t feel a need anymore to experience the fast life and these big parties, not that Sioux Falls doesn’t have places for that, but I realized what I wanted was to be in a community where I felt connected. That’s why I love being here. I’ve been here like a month, but every time I visited, people were amazing and so friendly.”

Ny and Donny

It didn’t take her long to connect to a like-minded community. After posting a message on Reddit asking about the electronic dance music, or EDM, scene in Sioux Falls, a response immediately suggested she check out an event being held at Full Circle Book Co-op downtown.

She met the host, himself a transplant from New York, “and he said there isn’t much of a scene here, so we decided to partner in some way to bring forward more EDM here,” she said. “Me being a DJ and producer and him being in management event coordination, we just meshed, and we’re going to make it happen. I think a lot of people in Sioux Falls, especially the younger generation, will be interested in hearing electronic music and not having to go to Coachella or New York to hear something, so that’s what we’re going to do.”

Ny Bradley DJing

Bradley also is far from leaving her nursing career behind. While music became her outlet working as a COVID nurse during the pandemic, she held onto a dream of being a pediatric nurse in labor and delivery or the neonatal intensive care unit.

“I’ve been in critical care and worked as a COVID nurse and did a lot of medical surgical pediatric, but in LA, every time I would apply, they would tell me I needed two years of NICU experience. Well, without getting hired, how would I get it?” she said.

While she moved to Sioux Falls without a job, she applied for two at Avera Health on the drive east.

“I applied to the mother-baby unit and the NICU, and I was offered both positions,” she said. “I’m now a NICU nurse, and I start in a few weeks. I’m over the moon. I can’t tell you how much I’m falling in love with Sioux Falls. I’ve had dreams where I’ve been a baby nurse, and now that dream is coming true. My family dreams are coming true as is finding that community where it feels like this is a great place to have kids or have a startup, depending on what I do with my music.”

In the meantime, look for her at the next House Dance Music Show at Full Circle Book Co-op on Nov. 18 when she’ll be DJing, beginning at 10 p.m.

Ny Bradley

In her free time, she enjoys meditating at Falls Park, where she’s inspired with ideas for songs, as well as discovering unique experiences like corn mazes. She lives just south of Sioux Falls in Harrisburg and is loving her shorter commutes.

“I’m used to it taking 45 minutes to go to work, and this is the best. It takes me no time,” she said.

Bradley’s experience in Sioux Falls might sound too good to be true, but it’s not outside the norm, said Denise Guzzetta, vice president of talent and workforce development for the Sioux Falls Development Foundation.

“Everything you’ve heard from Ny about her experience can be replicated and is reflective of what this community offers,” she said. “It is an outstanding place for health care, for trucking, for the arts and for those interested in starting a business and starting a family. It is as easy to get connected as Ny has found. We’re thrilled she and Donny will be starting their life together here and can’t wait to see how they continue to contribute to building our community for others.”

Ny and Donny

How does Bradley know the community is ready for her to put her unique spin on it? She thinks back to that first house show downtown, where she saw everyone from teenagers to people in their 70s dancing away.

“A man put his cane down and got on the dance floor. I didn’t even see this in Los Angeles,” she said. “It filled my heart with so much joy and confirmation that this is what I want. Sioux Falls ended up being literally everything I wanted, and I feel like one of the best things I can do is contribute something back.”

Are you ready to continue your career journey in Sioux Falls? Email deniseg@siouxfalls.com to get connected, or visit siouxfalls.com to learn more.

Workforce development leader takes stock of progress, weighs in on future needs

Dave Rozenboom views workforce development through multiple lenses.

As the president of First PREMIER Bank, he recognizes there are some areas of workforce that have to be addressed at a company level.

“There are certain things you have to own as an employer – compensation, benefits, culture – but then there are things that go beyond a company level and have to be addressed at a community level,” said Rozenboom, who also has served as a leader within Forward Sioux Falls.

“There also are things we need to work together on, and in many ways, I think we’ve done a really good job on that front as a community and now are in a position where we can look at what needs to be done next.”

The annual WIN in Workforce Summit, produced by the Sioux Falls Development Foundation, is an opportunity to do just that. The event will be from 9 a.m. to 3 p.m. Nov. 1 at the Sioux Falls Convention Center and will bring together thought leaders such as Rozenboom to address the state of workforce development today and tomorrow.

He will help lead off the day on the panel Talent Talk: Get To Know the People Changing Our Workforce Landscape.

We sat down with Rozenboom for a look back and ahead at workforce development – and a preview of what to expect at the WIN Summit.

Looking back on the time you’ve focused on workforce development as a community leader, what kind of progress have you seen the Sioux Falls area make?

Even looking back about six years ago, it’s amazing how things have progressed. At that time, I remember an effort between the business community and higher education to align around our shared needs for a prepared workforce, and today there have been a number of game-changing initiatives. Some clear examples certainly are the Build Dakota Scholarship program, an incredible success story that changed the conversation in our community to reflect that a two-year degree can be a great career path. The full-ride Build Dakota Scholarships supported by seed money from Denny Sanford and the state of South Dakota have been completely embraced by industry partners and have really created an unbelievable program. And then more recently, the South Dakota Freedom Scholarship created the state’s first need-based scholarship that fills a critical gap. Between those two programs, we have really helped create pathways to provide greater access to education.

I also think there’s much greater awareness in the community about the increasing diversity of Sioux Falls, and Forward Sioux Falls, through Sioux Falls Development Foundation programming, has done a lot to help employers connect with this future workforce. The Career Connections program for high schoolers is a very concentrated effort to bring students into workplaces and allow employers to tell their story.

First PREMIER Bank has been a strong supporter of Career Connections and other workforce development efforts. How are this and other best practices helping you as an organization?

We have definitely seen results from Career Connections. It’s new enough that the students who participated are still in high school or college, but we’ve had students from the program go on to take part-time jobs with us and gain valuable exposure to the banking industry. Within First PREMIER, we also find a lot of value in connecting our executive leadership with our first-generation workforce. We’ll organize a lunch and invite several first-generation team members and have them share their stories with our executive team. It’s a chance to learn about the challenges they have overcome and hear what they have to tell us about their experience as employees, as well as being a chance for us to reinforce their importance to our organization. I’d encourage any organization to do something similar. A lot of this is about education – whether you’re a student, an employee or in management.

Workforce development also is about retention. What are some examples of what you have done at PREMIER to keep top talent?

I think it started very early on with our founder, Denny Sanford, and continued through our CEOs, Miles Beacom and Dana Dykhouse. Denny said very early on that culturally we want to be a company that people want to be a part of. We’ve focused on our people being our most important competitive advantage, and I think that shows.

What gaps do you think still exist in the Sioux Falls area when it comes to addressing workforce needs?

I think we need to start connecting more dots – dots from the student to school counselors, parents and employers to the opportunities that are now present. We now have all the building blocks in place. We’ve removed a lot of financial barriers, the tools are now in place, and we need to help all involved learn what’s available and how to take advantage of it.

As a community, I think Sioux Falls really is in a position to go from being a place that benefited from rural-to-urban migration to one that benefits from urban-to-urban migration. We have a diversified economy with an array of jobs, an excellent education system, low crime compared to the national average, low taxation and an amenity-filled community for our size. For a long time, people were going from the Midwest to the coasts, and now I think people are coming from the coasts to the Midwest, so I think we have a tailwind in Sioux Falls.

About the WIN in Workforce Summit

Sessions at the WIN in Workforce Summit are eligible for nine SHRM and HRCI recertification credits. The Sioux Falls Development Foundation is recognized by SHRM to offer professional development credits for SHRM-CP® or SHRM-SCP® recertification activities.

Space is limited for this transformative event, so register soon here to reserve your seat.

Former Californian now helps build Sioux Falls skyline thanks to opportune move

There were four states on the list of possible moves: South Carolina, Tennessee, Florida — and South Dakota?

“It’s kind of funny,” California native Brock Williams acknowledges. “We’d never thought about South Dakota.”

But that changed in 2020, when he and his wife, Sabrina, started looking to move outside of his home state.

“She’s originally from the North Carolina-Virginia area, and my family is spread out,” he said. “We were already thinking about moving away from California, then 2020 happened. Once we went through that, we thought, what’s really holding us back?”

Brock and Sabrina Williams

And, because of the national attention South Dakota received during the pandemic, the couple’s interest in the state grew.

“We started researching, and once you do, it opens up this path to the Midwest,” Williams said. “We started learning more about the Midwest and realized if we were going to make the move, Sioux Falls was the place to be.”

With two decades of experience in the construction industry, both residential and commercial, he began seeking a new role to fit with his project management background.

“I got an offer in South Carolina, an offer in Florida, and they just didn’t feel right,” he said. “The companies didn’t feel right, the area didn’t feel right, and then I got a call back from Journey Construction.”

After his first interview with Journey, it felt right.

“Journey, in a sense, grew up with Sioux Falls, and I appreciated the history they had and felt a good connection,” he said. “But still, when they gave me the offer, I was a little nervous because I wasn’t sure how the area was going to grow.”

Brock Williams on a construction job site

But that nervousness didn’t last long. He soon learned Journey would oversee the large expansion of Cherapa Place in downtown Sioux Falls, which includes a 10-story office and condominium tower, two buildings of retail and apartments, a parking ramp and central courtyard.

He joined the team as a project manager in late 2021.

“Being from California, I was part of some larger projects, and I’ve never backed down from one, so I wanted to be on Cherapa, and that’s what happened,” he said.

“The project has been going great. The other two project managers on the Cherapa project, Joe Niewohner and Jesse Davey, have both been on the project since the beginning with me and have been a huge help in familiarizing me with the new-construction market and learning about South Dakota. The entire Cherapa team has been very welcoming and accepting of me.”

Brock Williams views Cherapa Place project in Sioux Falls South Dakota

His employer also has fulfilled the promise he saw in that initial interview.

“Journey really does stand by their values and ethics,” Williams said. “Where I come from in California, it’s a real cutthroat environment, but because of how we do business here, I’ve built stronger business relationships in the last two years than I did in 15 years in California. It’s pretty crazy – yet refreshing.”

Sabrina Williams has found a job she enjoys too, putting her health care background to work at Delta Dental.

“It allows her to work from home, and she absolutely loves it,” Williams said. “It’s a great company, and she loves working for them. We’ve gotten really lucky with the work environment and finding great employers here.”

It’s more than luck, said Denise Guzzetta, vice president of talent and workforce development for the Sioux Falls Development Foundation.

“Brock and Sabrina’s experience is exactly what so many others discover as they explore their career options in Sioux Falls,” she said.

“This community is filled with employers who reflect your values and respect your needs and the role you play in contributing to our shared success. Construction and health care are two fields in particular where we have so many opportunities as a growing community to welcome newcomers ready to grow their careers.”

Brock Williams working construction

The family has happily moved into an east-side home near Harmodon Park, where despite Williams working in downtown Sioux Falls, his commute is 10 minutes.

“I still have friends from California, and when I tell them I get off work at 5:30 and am home by 5:40, they’re like, ‘You’re kidding me,” he said. “Back home, I commuted an hour and a half to two hours each way. After doing the math, I realized how much of my life I was spending in my car.”

With their newfound free time, the couple enjoys taking their Labrador retriever out for walks on the vast Sioux Falls trail system and hiking at state parks.

dog

“We’re really big on fishing, we like to kayak, and then, in the winter, we try to go snowshoeing while we can, so we’re embracing it full force,” Williams said. “Before moving, I’d never really gotten into hunting. But the state has a program for people who are new, which one of my co-workers introduced me to, so I’m hooked on pheasant and deer hunting now.”

group of men pheasant hunting

Looking back, “I’m really glad we left,” he said. “We go back and visit, but once you live in a place like this and then revisit the hustle and craziness in the bigger city, it’s very noticeable, but coming back always gives you a chance to decompress.”

Brock and Sabrina Williams

 

In the coming months, Cherapa Place will begin moving in its new office tenants. Early next year, the building Williams is overseeing will move in its first residents. For someone new to the community, helping immediately impact its skyline has left a big impression.

“I think Sioux Falls is just a great place to live, and these projects are going to turn Sioux Falls into an even better place,” Williams said. “I think it’s moving in a great direction, the leadership this city has is phenomenal, and I think we have a bright future in Sioux Falls.”

Are you ready to continue your career journey in Sioux Falls? Email deniseg@siouxfalls.com to get connected, or visit siouxfalls.com to learn more.

From California to New York – and now Sioux Falls – professional actress brings talent to new home

There were plenty of reasons Katelyn Walsh figured she wouldn’t end up moving from her home in California across the country.

Applying to New York University’s famed Tisch School of the Arts already required being accepted into one of the nation’s most competitive arts programs. Then, not only was the aspiring actress accepted to the school but also offered a spot in one of its most coveted programs and given enough financial assistance to make it a possibility.

Katelyn Walsh

“The only reason I moved was for the education,” Walsh said. “I loved performing, and this was the only thing I felt worth investing in.”

She graduated in 2022, but that was only after the pandemic upended the experience, causing her to return to California and put her senior year on hold.

Katelyn Walsh performing

“I can’t spend my senior year online,” she remembered thinking. “And that’s what they were going to have us do. Trying to dance and sing on Zoom was not really worth it to me.”

She ended up being paid to perform at a regional theater in Utah.

“I gained experience, but my mind shifted,” she said. “When I did go back for my senior year, my ability to thrive in the city had changed a lot. It was already a little scary the first three years, but I felt a lot less safe, and it got worse and worse. I’d fallen in love with the city but started falling out of love with it.”

Katelyn Walsh in graduation gown in front of Radio City Music Hall

Her values had evolved, she said.

“I really wanted family, and I didn’t feel safe walking other people’s kids as a nanny. How would I feel safe walking my own kids?” she said. “It wasn’t worth the sacrifice, especially since I was paying over $1,000 a month for an 8-by-8 room, and my closet was in my kitchen. My roommates loved it, but it wasn’t for me anymore.”

But returning to California wasn’t in the cards, either. Her parents had gotten an estimate on their house on a whim, “and they got way more than they expected,” Walsh said.

Their move brought them to Sioux Falls. She has grandparents originally from North Dakota, and her sister’s family lives in Bismarck.

“My parents realized ‘if our kids ever want to settle near us, we don’t want to have them settle somewhere it’s hard to raise a family financially,’” Walsh said. “The area we were in was slowly going downhill, but financially it was costing more.”

While she had no experience with Sioux Falls, the recent NYU grad decided she would move here too, keep auditioning nationally and travel for roles as needed.

Katelyn Walsh in front of a cathedral

“But as soon as I got back to New York for an audition, my anxiety flared and put me back to where I was a year ago,” Walsh said. “And I realized I love performing. No doubt in my mind. But if I’m paid zero money performing and making money another way, I will be just as joyful as if I were paid more on a larger scale. That never mattered to me. Maybe I could do it, but I don’t think I want it.”

And that’s the story that brought her to a Sioux Falls stage, where she played the lead role this spring in The Premiere Playhouse’s “Cinderella.”

Katelyn Walsh performing in a production by the Premiere Playhouse in Sioux Falls SD

“One of my co-workers at Blarney Stone, where I’m a server, found out that I liked theater, and he jumped on it and asked if I’d ever thought about auditioning,” she said. “I’ve only done paid work for four years, so I think it’s a big shift mentally volunteering my time and serving the community, and it actually excited me more when I thought about it that way.”

Katelyn Walsh performing in a production by the Premiere Playhouse in Sioux Falls SD

What excited her most “was being around such a diverse group of people,” she continued. “You might think NYU and diversity, but I think we get stuck in a bubble. A lot of us are college age or right out of college, very privileged, and this was different. A lot of times in small-town theater companies there’s politics behind the scenes, and I didn’t know what to expect. But everyone was so nice, beyond anything I could have imagined.”

Katelyn Walsh performing in a production by the Premiere Playhouse in Sioux Falls SD

She now has a second job and is trying to figure out what her full-time work future looks like. She has thought about teaching and potentially seeking another degree.

“The opportunities I got to perform with kids in “Cinderella” made me realize that’s definitely something I could pursue in the future,” she said.

Katelyn Walsh performing in a production by the Premiere Playhouse in Sioux Falls SD

Walsh’s early experience in Sioux Falls is a good example of what other artists will find here, said Denise Guzzetta, vice president of talent and workforce development.

“Sioux Falls is an incredibly welcoming and vibrant community for the arts and is becoming more so all the time thanks to talent like Katelyn relocating here,” she said.

“It’s easy to get involved in nonprofits like The Premiere Playhouse, but increasingly we are finding artists with paid performing opportunities, whether in a locally produced film, the local music scene or through special events. And if Katelyn does decide to look at more education, she is going to find so many opportunities in the area that will fit her work-life-school balance.”

Katelyn Walsh performing in a production

If time allows, you’ll likely see Walsh on stage in Sioux Falls in the future.

For now, though, “I love this town,” she said. “It’s got some great parts like downtown, there’s plenty to do and fun places to go, but it’s got the small-town feel where people are willing to chat at the grocery store. I bought a car for the first time, and being able to walk to my car at night and feel safe is definitely different.”

For someone who has lived on both sides of the country, landing in the middle seems to have its benefits.

“I was surprised how friendly my co-workers were and how it wasn’t too difficult to make friends,” she added. “Accepting that I was allowed to change my mind was huge. You think you’re on a path, and everyone expects you to follow through in a certain way, but it’s OK to change your mind and have your life take on a different form than you ever imagined.”

If you think your path could wind through Sioux Falls, we’d love to connect with you! Email deniseg@siouxfalls.com or visit siouxfalls.com to learn more about opportunities to grow your future here.