From Alaska to Augustana: HR professional finds fit for family in Sioux Falls

Jessica Williams was part of a community theater production when someone said something that made her change her own life script.

“She said, ‘I don’t want the next time I see my family to be at a funeral.’ And it struck a chord with me.”

At the time, Williams and her husband, Travis, were living in Alaska, almost 3,000 miles from her family in Iowa City and only slightly closer to his in South Dakota.

Williams family in mountainous area

“I wasn’t really happy about where I was at working in benefits administration, we’d both suffered family losses in 2019, and our son was about to start sixth grade,” she said. “We had family we never saw, and I just said, ‘Where are we going to go?’”

Her husband’s aunt, Janet Ryan, a longtime leader and new co-owner at Breadsmith in Sioux Falls, helped answer the question.

“She knew of an opening at Augustana and pointed me there,” Williams said. “We’d stayed at some hotels in town before visiting her, but I knew nothing about Sioux Falls whatsoever.”

Travis grew up in Interior and still has family on a ranch in western South Dakota. Williams grew up in a military family and moved multiple times growing up. They met in Chicago, and married life meant military life once more because Travis served in the Coast Guard.

Williams family at a marina

“We had four different stations we were at. The first was in Alaska, and after we left, we kept wanting to go back and did in 2018,” she said.

“Travis never thought he’d live East River, but here we are in South Dakota.”

Williams family poses for a photo in the snow

In July 2024, their change of address became official when Williams was hired as a compensation and benefits specialist in human resources at Augustana University.

Jessica Williams

“I don’t have a university background — I spent more of my career working in medical offices or hospital administration — but they said they like that I see things through a different lens and bring a different perspective,” she said. “To my boss’s credit, she was excited about that and encourages new ideas. The day I interviewed, I left just feeling like I’d left my family because it felt like ‘When can I start?’ I didn’t want to leave. You just know when it’s the right fit.”

Jessica Williams in front of the viking statue at Augustana University

Since moving to Sioux Falls, Travis also easily found a job. He began helping his aunt at Breadsmith but then moved into campus security at Augustana.

“The difference in affordability here is just, oh my goodness,” Williams said. “Our gas price went down by $2 per gallon. Our rent stayed about the same, but so many nickel-and-dime things are so much more affordable. There are so many grocery stores and so many options that it makes it so much cheaper comparatively to live here.”

They were able to find a home to rent close enough so their son can walk home from Memorial Middle School.

“We’re in a comfortable neighborhood with a garage, and hopefully someday we’ll be able to find a home,” Williams said. “That’s ultimately our goal now is to find that area we want to be in.”

She also has been able to connect her love of theater through The Premiere Playhouse — she just was named to the cast of “9 to 5” coming up later this year — and through shows at the Washington Pavilion.

Jessica Williams in a performance hall

“And I took my son to SiouxperCon, which was fantastic,” she said.

Attendees at SiouxperCon

“There’s so much here for a family who has such a diverse set of interests and something for all of us. Ultimately, we came here to provide new opportunities to our son. Sioux Falls has exceeded our expectations, from the water park to the arcades, the excellent school district and the events that take place in Sioux Falls. We’ve also been able to take advantage of the proximity to Minneapolis for sporting and other gaming events.”

Entrance to 81 Arcade Bar

Her son “loves video games, and we’re so pumped they have esports in the schools,” Williams said.

“He took first place at SiouxperCon and did the SoDak Circuit esports event last year, and we’re excited for it to come back this year. It was so much fun. And the schools have been great. I could not be happier, and the way the arts are encouraged in the school system is incredibly valuable to me. I’m so happy my child can live in an area where he gets to do that.”

Williams' son with trophy at SoDak Circuit

At Augustana, “I don’t think I’ve ever worked anywhere where I felt like I was making this much of a difference,” Williams added.

“I feel like my opinion is being heard and I matter. That’s amazing for an employer.”

In Sioux Falls, “I am overwhelmed by the kindness that I’ve seen and the politeness,” she said. “You see such generosity, even within the community.”

The Williams family’s experience shows that no matter how far you move from to get here, you’ll easily be able to connect to the Sioux Falls community, said Denise Guzzetta, vice president of talent and workforce development for the Sioux Falls Development Foundation.

“It’s been wonderful to meet Jessica and work with her in her capacity with HR but also hear how her own career and family’s life has been enhanced through moving to Sioux Falls,” she said. “This truly is a place where you’ll feel like you’re making a difference at work and love your experience outside of work.”

To learn more about putting the Sioux Falls Advantage to work for you and your family, contact Denise Guzzetta at deniseg@siouxfalls.com or visit siouxfalls.com.

Talent Thursday with Emily Uthe of Sanford Health & Good Samaritan Society

Talent Thursday is a weekly social media livestream event that spotlights talent and workforce in the Sioux Falls area by sharing the stories of young professionals in our community.

For Thursday, February 20, 2025, we caught up with Emily Uthe with Sanford Health and Good Samaritan Society. She shared about non-clinical roles available within the organizations and how to connect.

Talent Thursday is held weekly on Thursdays at 3 p.m. central time on the Sioux Falls Development Foundation’s Facebook page. Follow here: https://www.facebook.com/developsf

Talent Thursday

POWERED BY:

Forward Sioux Falls is a unique, innovative program designed to grow and improve the Sioux Falls region. Created through a joint venture between the Greater Sioux Falls Chamber of Commerce and the Sioux Falls Development Foundation, we work to outline strategic initiatives to grow jobs, businesses and quality of life.

Talent Thursday with Ross Leonhardt of Children’s Home Society

Talent Thursday is a weekly social media livestream event that spotlights talent and workforce in the Sioux Falls area by sharing the stories of young professionals in our community.

For Thursday, February 6, 2025, we caught up with Ross Leonhardt of Children’s Home Society. He shared about the organization’s programs, benefits package, and opportunities available.

Talent Thursday is held weekly on Thursdays at 3 p.m. central time on the Sioux Falls Development Foundation’s Facebook page. Follow here: https://www.facebook.com/developsf

Talent Thursday

POWERED BY:

Forward Sioux Falls is a unique, innovative program designed to grow and improve the Sioux Falls region. Created through a joint venture between the Greater Sioux Falls Chamber of Commerce and the Sioux Falls Development Foundation, we work to outline strategic initiatives to grow jobs, businesses and quality of life.

New Amazon general manager grew career in Canada before Sioux Falls move

To say there are many paths to a career at Amazon is an understatement.

There are roles for those who have never held a job, those with an extensive resume and education, and everyone in between.

In the case of Ash Gill, the path led him from Toronto in Canada to Sioux Falls and allowed him to put his business experience and education to work leading fulfillment centers.

Born in India, Gill moved to Canada to earn his MBA at the University of Toronto – Rotman School of Management.

Before that, he held management roles with Maruti Suzuki India and Mercedes-Benz India, ultimately managing accessories and merchandise business nationwide for the luxury automaker.

“Going into Amazon allowed me to blend work in management and business operations, plus take advantage of my engineering background,” Gill said.

“I joined in the company in 2016 through a Pathways Leadership Program that sets a timeline to help you grow within the organization, and then ultimately you become a site leader.”

That happened for Gill in 2021, when he was chosen to lead a 1.1-million-square-foot fulfillment center in Ottawa. Within eight months, his operation ranked top out of 80 facilities in North America.

In 2022, he became general manager of a 1.7-million-square-foot fulfillment center in the Toronto area, where again his team achieved a top ranking in North America, received the Best at Amazon award in 2023 and led the facility to a No. 1 worldwide ranking in May 2024.

Ash Gill holding child while standing with Amazon signs

He now leads a team at the Sioux Falls fulfillment center at Foundation Park, which averages about 1,500 people and has some staffing variation in peak times.

“I’m very impressed with Sioux Falls. I think people are very hardworking here,” he said. “Everybody wants to make an impact and do the right thing, and coming in with so much experience I think has helped me give the team clear direction. With that, we can channel the energy off the leaders to make a bigger impact faster.”

The Sioux Falls fulfillment center is fully operational, and Gill aims to provide even stronger service to customers through it.

workers at warehouse

“We really want to improve our speed,” he said. “There’s a lot happening within Amazon broadly to support that as well, and as an experienced general manager, my goal is to lead in how we serve the community of Sioux Falls and the surrounding area.”

Gill’s path illustrates the strength of Amazon as an employer, said Denise Guzzetta, vice president of talent and workforce development for the Sioux Falls Development Foundation.

“We’ve been so impressed since welcoming Amazon to Foundation Park, and we’re excited to welcome Ash and his leadership to our community,” she said. “Amazon has an incredible hiring and talent development program and is a model in how you can both grow your career from within here and gain skills that are going to serve you no matter where you go.”

warehouse

Gill had never been to Sioux Falls before learning about the new role.

“But I found quite a few people in Toronto who did know Sioux Falls,” he added. “We had doctors who had worked at Sanford, and I had a colleague who worked at Citibank for a few years, and they all said good things.”

Now that he has moved here, “I’m super-impressed with the community,” he said. “In Canada, people are nice, but not as nice as Sioux Falls. Just interacting with people at the airport, coffee shops, anywhere, my first impression was how friendly they are, and it’s very refreshing.”

For a metro area of about 300,000, “I’m also impressed by the amount of infrastructure for a city this size,” he continued. “From the highways to the health systems, it feels like what I would expect in a suburb of Toronto that’s three times the size.”

His family was able to find a brand-new home near schools in northwest Sioux Falls that’s minutes from his job at Amazon.

“We were the first ones to move on our street, and now people gradually are moving in,” he said.

Ash Gill and family

He and his wife have a 2 1/2-year-old and a 6-month old, “and we found a really good day care,” Gill said. “In Canada, the day cares are all very large, like a school, and here we were able to find an in-home day care that feels like family when my son goes there.”

For fun, he has discovered Great Shots, which also is a quick ride from home or work.

Guests at Great Shots in Sioux Falls, South Dakota

“That’s been my favorite thing so far,” Gill said. “I’m taking my entire team there at the end of the month.”

The work-life advantages are key for many who move to Sioux Falls, Guzzetta said.

“We’re so glad Ash and his family are finding out what great quality of life we enjoy here,” she said. “At work and at home, you quickly discover the Sioux Falls advantage as soon as you connect with our community.”

To learn more about growing your career in Sioux Falls, contact Denise Guzzetta at deniseg@siouxfalls.com or visit siouxfalls.com.

Workforce year in review shows big engagement in variety of programs

The Sioux Falls area needs skilled workers to continue growth — and 2024 brought enhanced programming to help make it happen.

It’s part of a three-year effort to address the needs of workforce development, attraction and retention.

“Our programming really centers on bringing all these things together,” said Denise Guzzetta, vice president of talent and workforce development at the Sioux Falls Development Foundation.

In just the past year:

  • 641 middle school students attended Your Future STEM programming.
  • 982 high school students were involved in Career Connections.
  • 2,184 students were engaged in Talent Tours.
  • 378 college students applied for internships through the Intern Sioux Falls program.

“Overall, we almost had 21,000 direct contacts with our employers through our programs,” Guzzetta said.

For a closer look at the year in workforce, click below.

SFDF 2024 Workforce Events Year in Review

With nationwide experience, Sioux Falls native grows construction career in move home

With graduation from USD approaching, Jack Schuver wasn’t entirely sure what the future held – until a chance conversation led him to a first job in the golf industry.

Schuver, a Sioux Falls native and O’Gorman High School graduate, was about to earn his degree in business administration, but “like a lot of kids, I didn’t know what to do with that,” he said.

As president of his fraternity, he gained leadership skills, and during the summers, he’d discovered the landscaping industry.

“I really enjoyed it,” he said. “I liked building something from scratch and working outside and getting that instant gratification of creating something. I’ve also always had a creative mind, like my mom, so I thought I’d probably end up doing landscape design and architecture.”

Jack Schuver on golf course

He also “always had an idea I wanted to live in Sioux Falls,” he continued. “I always liked it here, but I didn’t really have an opportunity to live anywhere else until after college.”

The path took a twist when a conversation with a family friend introduced him to Landscapes Unlimited, an industry leader in golf course development, construction and renovation.

Schuver started with the company upon graduation in 2017, beginning as an assistant superintendent and working his way up — and around the country.

Jack Schuver and several construction crew members talking at golf course

After beginning in Omaha, he followed the work to more winter-friendly construction destinations throughout the South – the mountains of North Carolina, Georgia — along with stints in Indianapolis and Valentine, Nebraska, and a large range of golf course projects along the way.

aerial view of a golf course under construction

“Within two years, I was running my own projects,” he said. “And I found the golf course-building world was a really cool one. It also allowed me to use my creativity in seeing the vision of the architect and helping bring it to life.”

But by early 2020, challenges started to mount. The COVID-19 pandemic “shut everything down” as he was wrapping up a project in Georgia that had presented other issues, “and I was stressed and not in a super-great spot just being away from family,” Schuver said.

He returned to Sioux Falls in May 2020, with plans to head east to Iowa for his next golf course project. Then, a night out downtown became a turning point as he met Emily — the woman who would go on to become his wife.

Jack Schuver holding a puppy with his wife, Emily

“I told her, ‘You’ve got three days to go on a date with me, otherwise I’m leaving again,’” he said.

The friendly ultimatum worked. They went out for sushi, and he returned two weeks later to see her again.

“And the next weekend and the next, and it kind of reminded me why I loved Sioux Falls,” Schuver said. “Everything else was shut down and it seemed like mayhem, and it was still normal here as much as it could be. And I got to see my family a lot, and that was important.”

He began looking for jobs in Sioux Falls while juggling golf assignments that took him from Iowa to Omaha, where he worked on the Lost Rail Golf Club – the predecessor to the Mapleton Golf Club now being built by Landscapes on the northeast edge of Sioux Falls.

“I interviewed a few places and ended up meeting Jim Soukup and his team,” Schuver said.

He joined Soukup Construction, a regional excavation contractor, as a project manager in late 2020 and soon after moved into a superintendent role.

construction workers watch demolition of a bridge deck

“I was behind a computer the first couple months not really knowing what I got myself into because I was used to being in the field, but it’s worked out great,” he said.

“When I moved into a superintendent role, I had a mentor with more than 40 years of experience, and then I was able to work on my own. I quickly realized it wasn’t too much different than the golf world – just bigger toys and more dirt.”

In the past several years, Schuver’s work has introduced him to a number of major projects helping shape the Sioux Falls skyline.

He has helped manage work for Soukup on a major expansion at Furniture Mart USA, the city’s Public Safety Training Campus, the Midco Arena at Augustana University, multiple large projects at the Sioux Falls Regional Airport such as the new parking ramp, the downtown Sixth Street bridge and improvements to the Interstate 229 and Cliff Avenue interchange.

two excavators at the construction site for the 6th St. Bridge in Downtown Sioux Falls

“I knew I wanted to be home, but I didn’t realize how much Sioux Falls was changing until I got to see how much work we get done in any given day,” Schuver said.

“Being a part of Soukup Construction has allowed me to be involved in some really cool projects that are important to our community. I’ve also gotten to develop relationships with people I never thought I would, and that’s been really fun.”

He also had an especially full-circle career moment earlier this year, helping with development of Mapleton Golf Club.

Excavator gathering limbs and branches into a pile

“I got to work with some of my best friends I’d made traveling on the road,” he said.

“It’s been a blast from the past. It was really fun working with our team to understand the golf course construction world and give them a little insight into what my life was like before I came back home. In civil construction, we’re used to taking earth that isn’t flat and making it flat. So it was a little bit of a challenge to reverse that with everyone for a project.”

Schuver’s work also has exposed him to the incredible growth occurring in Sioux Falls.

“I wasn’t gone from Sioux Falls very long, but it’s insane driving around town,” he said. “It’s crazy to see how much it’s changed and all the development that’s happening. But it’s still the same Sioux Falls in that everyone is nice and easy to work with, especially after dealing with clients in places like Atlanta and Indianapolis. It reminds you of why you like it here.”

Outside of work, it’s also been a milestone year. He and Emily were married in September and found a house they love on the west side.

Wedding photo of Jack and Emily Schuver

“2024 has capped off the whole circle – four years away, four years back,” he said. “I had no idea what was in store for me when I left USD, and it all worked out the direction it was supposed to.”

Looking ahead professionally, Schuver said he sees nothing but opportunity.

“There’s no shortage of work around here,” he said. “If you have an ounce of work ethic and still can’t find a job, you’re probably not in Sioux Falls.”

That’s true, said Denise Guzzetta, vice president of talent and workforce development for the Sioux Falls Development Foundation.

“There are so many opportunities to build both your personal and professional life here, and we love to see stories like Jack’s where someone who has grown up here comes home and realizes all that’s possible,” she said.

“Our construction industry is booming, and Jack has chosen a wonderful place to develop his career.”

Jack Schuver with family on top of a ski hill

And, when he needs to indulge his love of skiing, Denver and the mountains are a direct flight away, Schuver added.

“It’s my favorite thing to do, and my brother lives out there, so I try and go when I can,” he said. “But I’ve had a lot of my friends stick around here too. Just like me, they decided to plant roots and start their family here.”

Jack Schuver with groomsmen at wedding

INTERN Sioux Falls program helps businesses recruit interns

As workforce recruitment continues to be a top priority for businesses, the Sioux Falls Development Foundation has answered with a program to help increase the talent pipeline in our community.

INTERN Sioux Falls, now in its third year, promotes internships with Sioux Falls businesses amongst regional universities and technical schools. The goal is to grow the number of interns who work in Sioux Falls and inspire them to choose our community as the place to start their career upon graduation.

“Hiring interns is one of the best ways you can grow your talent pipeline,” said Denise Guzzetta, Vice President of Talent and Workforce Development for the Sioux Falls Development Foundation. “Employees who intern with a company prior to joining full-time are retained at higher rates than non-interning hires, making internships a great recruiting and sourcing tool.”

INTERN Sioux Falls involves two efforts:

  1. Promoting internships amongst regional colleges and universities, as well as through Handshake, an online job search platform for college students with nationwide reach
  2. Summer networking events to help interns connect with their peers while also becoming familiar with the Sioux Falls community

To share best practices for internships, the Sioux Falls Development Foundation will be hosting an INTERN Sioux Falls Best Practices Luncheon on Monday, February 3, from 11:30 a.m.-1 p.m. Register here.

Lastly, if your business would like assistance in promoting your internship position(s) and/or information about how to engage interns in summer networking events, please contact Riley Johnson, Talent Recruitment Coordinator, at rileyj@siouxfalls.com.

From New York to Portland – and back to Sioux Falls – couple finds happy homecoming

The theater capital of the country was calling – and Ann Fiorita couldn’t ignore it.

“Ultimately, I really wanted to go to New York. Any musical theater person’s dream is to go to New York,” said Fiorita, who grew up in Sioux Falls and graduated from O’Gorman High School.

Ann Fiorita sits on a patio

The theater dream first took her to Indiana University but brought her back after a year to reunite with her favorite teacher, Kim Bartling, who would go on to teach her at the University of Sioux Falls.

“That was the incentive to come back as a student,” she said. “And I was able to do theater and play soccer in Sioux Falls during college, which was another activity I loved, and ultimately I was able to graduate a year early.”

From there, it was on to Illinois to work for a summer theater company, where she met friends who also were hoping to move to New York that fall.

“I was there for 13 years and loved it,” Fiorita said. “It is not an easy place to live, but I think that’s what makes it even more worth it. It’s a city that humbles everyone. The energy of New York is infectious, and for a musical theater person, it was the place to be, and that was incredibly exciting.”

City sunset

She auditioned for off-Broadway roles and along the way realized the artist life wasn’t the best fit.

“You don’t know what your income will be the next month or if you’re going to be here or on a cruise ship or a national tour,” she said. “I felt uneasy not knowing a lot of things.”

Like many New Yorkers in the arts, she tried out her share of part-time jobs – from catering to waitressing and bartending – and ultimately found her niche at Anthropologie, a women’s apparel and home decor retailer on the verge of being a national powerhouse.

Ann Fiorita with her former boss at Anthropologie

Fiorita with her former boss at Anthropologie

“The people were so smart and funny and creative, and there was a really joyful energy in the space,” Fiorita said. “They’d talked to me about getting into management, and when I finally decided I was done with theater and ready to get health insurance and work full time, they were as excited as I was.”

That began a retail career that would lead her eventually to become the manager of Anthropologie’s location at Rockefeller Center and ultimately as a district manager to oversee all the stores in New York.

Along the way, though, Fiorita remained connected with Sioux Falls in multiple ways.

Ann Fiorita and her niece, Becca

Fiorita and her niece, Becca

“If someone were going to New York from Sioux Falls, often they would stop in the store and say hi, and it made the world feel really small in a good way,” she said.

And speaking of small worlds, Fiorita would go on to date her future husband in New York – who happens to be a fellow O’Gorman High School graduate.

Ann and Guy Fiorita

“We were several years apart but knew each other through the theater scene and other activities,” she said.

“I knew a handful of people in New York who had moved there from Sioux Falls, and one day I saw a photo of him on social media waiting by a subway on a mutual friend’s page, so I messaged him to see if he lived here too, and he wrote back right away, and we got together shortly after that.”

They were married in 2011 and were looking toward starting a family when they realized a move would be needed.

“In New York, most people go to Connecticut or New Jersey or the suburbs or Long Island and settle down,” she said. “And we didn’t feel connected to any of those places.”

Ann and Guy Fiorita at a baseball game

When an opportunity with her employer became available to manage the northwest region for sister brand Free People, she and Guy headed to Oregon in 2016. Their first son was born five months into her new role.

“It was a lot of travel – we opened up 18 stores while I was there – but then COVID hit,” Fiorita said. “I was traveling for work. My husband was traveling for work. And we kind of got off the hamster wheel and sat on the couch and said, ‘What are we doing?’”

Ann and Guy Fiorita with their son at a waterfall

If one wasn’t traveling, the other was, she said.

“We were ships passing in the night and away from family, and we knew we needed to change something,” she said.

“It took a year and a half to make the decision, but the catalyst was my husband’s company decided to permanently go remote, so we knew we could have the security of his job and move back to South Dakota.”

Returning home

The Fioritas moved back to Sioux Falls the summer before their oldest son started kindergarten.

“I feel very fortunate to be in Sioux Falls,” she said. “The first thing that felt really distinct was how nice everyone is here, how genuinely nice. I’m very close to family, and we spend a lot of time together, and we’re living in a community that is so clean and supportive of families.”

Ann and Guy Fiorita with their son

Fiorita’s company offered the chance to work from Sioux Falls, “but ultimately I knew I wanted to change careers,” she said.

“It’s so much fun working in retail, but it’s a lot of long days, and when you do a store opening, you’re there a couple of weeks, and I was ready to be there for soccer games and hockey practices and choir concerts.”

She decided to lean into her interest in finance and became a certified plan fiduciary adviser in 2023, shortly after the birth of her second son. She now has joined her brother as a financial adviser, and the two work together at the Sioux Falls office of Waddell & Reed Inc.

“I really love what I do and am thankful I took the time to explore a lot of things I was interested in,” she said. “This role is never boring. Everyone’s situation is different, and we have the most wonderful clients. I’m proud that we’re really focused on education and meeting people wherever they’re at on the financial journey.”

Guy still travels for his role in the advertising and marketing industry but has connected with the Sioux Falls community when he’s here.

“He’s joined Startup Sioux Falls, which is a great place and a way to get out of the house and be around people,” she said. “I’ve participated in some of their events as well, and it’s just a really cool addition to have in Sioux Falls.”

Outside of work, she loves returning to a local favorite – the city recreation trail – along with visiting the Washington Pavilion and State Theatre. The family loves outdoor concerts at Levitt at the Falls and exploring the city’s many unique playgrounds.

Fiorita now takes her kids to places like Newton Hills State Park, where she grew up camping.

Ann and Guy Fiorita's two sons

“Not long ago, we were there, and the kids were riding their bikes around, and it was just pure, innocent, great fun – no devices – and times like that are so special,” she said.

“I also was really into figure skating growing up, and now my son plays hockey at the Scheels IcePlex, and I am so impressed with that facility. I keep telling him, ‘You don’t know how lucky you are’ and how cool it is to have three sheets of ice year-round.”

Ann and Guy Fiorita with their two sons

She also has connected to the community in meaningful ways.

“In Sioux Falls, there’s such a focus on giving back – more so than anywhere I’ve lived – and I knew that was an important part of being an adult, but it wasn’t something I could do in a meaningful way in New York or Oregon because I traveled a lot,” Fiorita said.

“So when I moved back and made the career switch, I wanted to get involved.”

She first was introduced to Court Appointed Special Advocates, or CASA, and “that introduced me to a lot of parts of the community and the incredible teachers in our community,” she said. “I was blown away.”

It was a similar experience as she began volunteering with EmBe’s Dress for Success.

“It brings me back into retail a little bit when I volunteer there, and they help with interviewing and resumes. A lot of it is feeling good in the interview, and then when you get a job, you can come back and get a week’s worth of clothes,” she said.

“People donate really nice clothes, and they do a great job of curating it. We have incredibly caring people in our community, and a lot of employers support and encourage volunteering. It’s not something you have to do on weekends. If you need an hour to volunteer during the workweek, it’s encouraged.”

The Fiorita family’s experience isn’t out of the ordinary – and is possible for many others, said Denise Guzzetta, vice president of talent and workforce development for the Sioux Falls Development Foundation.

Ann and Guy Fiorita with their two sons

“We see this time and again where Sioux Falls natives have moved away, grown their careers and started their families and then realize the advantage of coming home,” she said.

“When you do return, you’re going to find there are so many opportunities to continue to grow professionally here while raising your family in a place that will surround you with support. We’re so thrilled to welcome Ann and Guy back to Sioux Falls and couldn’t be happier about how they’ve reconnected to our community in so many ways.”

Are you considering returning to Sioux Falls – or do you know someone who should? Connect with the Sioux Falls Development Foundation’s “Wish You Were Here” initiative through the end of the year.

To learn more, click below.

New marketing campaign aims to encourage moves back to Sioux Falls

 

California couple follows their kids to college – in South Dakota

After a lifetime on the West Coast, Gina Rau estimates that there were at least 20 areas she and her husband, Justin, considered in making their next move.

“We had all the requirements listed out – from weather to friendliness, access to nature, access to bodies of water, politics, crime, at least 20 columns and probably 20 cities on our list,” she said.

“We took two years, and Sioux Falls kept rising to the top.”

Rau Family in front of Mt. Rushmore

In many ways, it was an unlikely destination for the family. Rau spent most of her life in Southern California, then moved with her family to Portland, Oregon, and spent two decades raising her son and daughter there. Daughter Marcelena was looking to go to college in California, and Rau’s parents needed some help, so they moved back there.

But her son, Patrick, decided to enroll in the cybersecurity program at Dakota State University in Madison, giving the family its first exposure to South Dakota.

“DSU was always top of his list,” Rau said.

“He got into many other schools, and I wasn’t sure because this was a kid who only knew life in Portland, and I thought it would be super-different.”

But the family visited, “and he said: ‘This is my place. This is where I want to be.’ He was impressed with the cyber program and liked the small school,” Rau said.

Patrick Rau at Dakota State University

“He was comfortable in that environment, and he said, ‘These are my people.’ It’s been really good for him. He had a great internship this summer at Daktronics, and he felt like he’s been prepared well.”

Something clicked in her son in South Dakota, she added. He participated in soccer and basketball intramural teams, as well as the esports team.

“And it was like, wow, you’re living your best life in Madison, South Dakota — a kid from Portland, Oregon.”

Patrick and Gina Rau at Dakota State University

For Rau, the entrepreneur community in Sioux Falls captured her interest.

“I was very involved with the Portland startup community and helped grow that 15 years ago, and I love working with entrepreneurs, so I found Startup Sioux Falls when I was downtown having coffee before we’d even decided to move here, and I said I need to learn more about that.”

And, in an added twist, Marcelena decided she actually didn’t want to go to college in California – and enrolled at South Dakota State University in Brookings.

Rau Family

“She decided to go to SDSU before we decided to move here,” Rau said. “She realized a lot of California schools are commuter schools, and she wanted the college experience. When we went to SDSU, she loved downtown Brookings, and it was the right size and had all the programs she wanted.”

Marcelena Rau holding a South Dakota State University pennant

She’s now studying graphic design with an interest in film studies and animation.

“And then, we realized they both would be here, and a lot of cities on our list were in the Southeast. One visit in the summer made us realize this is not our weather,” Rau said of that area of the country. “Of course, we have not been here in winter yet, but Portland does get some winter, and the people here were really nice. We like the slower pace, and it’s been fun to check out cities nearby like Omaha.”

Without kids, the couple decided they wanted to live downtown and recently moved into a new loft.

Justin and Gina Rau

“I love that we can park our car on Friday and walk all weekend long,” Rau said.

Justin has been a stay-at-home dad who more recently is focused on investments, while she has built a career in public relations and marketing, currently remotely working for a California-based global tech company.

Rau has connected through Startup Sioux Falls as a place to work and meet new people.

Gina Rau working at Startup Sioux Falls

“And I’ve met so many people here just by showing up,” she said. “I didn’t need office space but came here for the sense of community.”

The Rau family’s experience is a full-circle example of what newcomers find in Sioux Falls and the broader state, said Denise Guzzetta, vice president of talent and workforce development for the Sioux Falls Development Foundation.

“I love hearing how their children first realized what incredible universities we have here, and that Mom and Dad now are finding the quality of life in Sioux Falls is outstanding as well,” she said.

Rau Family

“We can’t wait for Gina to become more involved in the startup community and to see what kinds of education and career experiences her kids are able to continue enjoying at our state universities.”

Rau also sees herself ready to put her skills and experience to work helping support other small businesses in her new home.

“I am ready,” she said. “I want to dig in and put my time and energy here.”

To learn more about growing your career in Sioux Falls – at any stage – email deniseg@siouxfalls.com.

New Yorker honors family’s 9/11 legacy in move to Sioux Falls

Megan Ciampo knew only one person in South Dakota — but that was all it took for an experience that ultimately prompted the New Yorker to move to Sioux Falls.

The first visit was after the 2021 baseball season. Ciampo had risen to an assistant general manager of a team similar to the Sioux Falls Canaries and needed a break.

Megan Ciampo working on a laptop

“With long hours and very few days off while working in professional baseball, I tried to end every season with a trip somewhere,” she said.

While other years had brought visits to the Jersey Shore or Massachusetts, in 2021 — she was 27 at the time — it was Sioux Falls.

“During that trip, I was surprised at how much there was to do in the city but wasn’t sold on moving here,” she said.

“It was only a couple months later when I was job searching that I decided to just see what was available. I had seen the Sanford Health all over during my first visit, so when I saw an opening that I was interested in, I applied. Even then, I didn’t think I would be moving here – but then I went through a few rounds of interviews, flew back to Sioux Falls for another weekend and was sold.”

Megan Ciampo in car with belongings

That was in 2022. Two years later, she’s still often asked “Why Sioux Falls?”

“I’m still not sure if I have the answer,” Ciampo said. “My response was always just ‘why not?’”

At the time, though, “it was the most terrifying and rewarding decision I’ve ever made,” she added. “There was a lot of back and forth before I did it. Every conversation ended with ‘if you hate it, you can move home,’ so I took the risk and haven’t regretted it.”

Ciampo’s early career has been filled with variety. She worked in a busy New York City newsroom, wrote a novel and spent almost six years with the New York Boulders baseball team.

Megan Ciampo poses with a poster of her book, "Dodging Raindrops"

Her job as a content strategist with Sanford Health has been a rewarding one, she said.

“The people I get to work with are so incredible and have welcomed me into South Dakota with open arms,” she said. “I love that I get to help tell real stories from real people that we’ve seen time and time again make a real difference for people in our communities throughout the Sanford footprint.”

Not only that, but her co-workers have become friends.

“One thing that people don’t tell you often is that making friends as an adult isn’t very easy, especially when you come from a place much different than the place you currently live,” she said.

“Thankfully, the people I work with every day are all around my age, and we all get along really well, so that made the meeting people part of making friends a bit easier. I’m still learning how to put myself out there, and I’m trying to get better at asking people if they want to grab lunch or drinks or hang out.”

South Dakota coffee mug

She first spotted an apartment that caught her eye when interviewing for a job and was able to move into it shortly after she relocated.

“I’m in the southeastern part of town, and I’m really happy with my decision to live in that area. I’m still renting and still in the same apartment that I initially moved into – mostly because the thought of moving all of my clothes sounds exhausting!” she said.

“But I’m constantly keeping an eye on what’s available to hopefully buy my own place relatively soon, likely somewhere in the same area.”

On the weekends, you can find Ciampo exploring her new metro area or taking in a baseball game.

Selfie of Megan Ciampo and another woman

 

“I try to go to any craft fairs or festivals within driving distance,” she said. “I’ve been to a few, including Buffalo Days in Luverne, Quarry Days in Dell Rapids, Harrisburg Days, Riverboat Days in Yankton, Saturday in the Park in Tea and Junkstock in Omaha.”

2024 has been a big year for Ciampo, who turns 30 soon.

A highlight was participating in the latest cohort of EmBe’s Women’s Leadership Program.

“I didn’t know what to expect going into it, but it’s been a great learning experience for me, and I’m really looking forward to continuing to implement the things I’ve learned into my day-to-day work and personal life.”

This month, Ciampo looked back on one of the most impactful days and years of her life: Sept. 11, 2001.

She was 6 years old “when the world stopped turning” and her dad, a firefighter, responded to a call from the World Trade Center.

Firefighter poses in front of fire truck

This marked the first year in the past 23 that she didn’t spend Sept. 11 at home with family. Instead, she gave those in her new home a powerful glimpse into the day’s lasting impact.

A second grader, she remembers being picked up on an unseasonably warm, bright day during recess at school.

“We all thought we were being pulled out early to go to an amusement park or somewhere fun,” she said.

“The next few weeks were a blur, but I remember my mom always had our portable house phone in her hand or within eyesight, waiting for a phone call that thankfully never came.”

two fire fighters

Her father finally came home Sept. 22, 2001 — his 40th birthday.

“I remember being so excited to see him. Only recently did I look at the photos from that day and realize that his eyes are hollow and blank,” she said. “Like any good father would, he didn’t let his 6- and 9-year-old daughters catch on that he had just spent 11 days around death and destruction. He spent the day with us, thanked us for his gifts, probably let us stay awake longer than we should have, and then he went back to New York City and back to recovering victims from ‘the pile.’”

FDNY Fire Truck

Sharing her story was a way “to honor the day and share a piece of what the day means with my co-workers and the Sioux Falls community,” Ciampo said.

FDNY fire fighter stands in front of fire truck

Twenty-three years later, more than 11,000 members of the FDNY are experiencing some kind of World Trade Center illness. Out of that, more than 3,500 are suffering with a form of cancer.

“A year ago, my dad became one of the 3,500 after being diagnosed with metastatic squamous cell carcinoma from that Tuesday morning in 2001 and years of exposure afterwards,” she said. “Last year, instead of spending the day at memorial services, he spent Sept. 11 in a full day of radiation and chemotherapy.”

patient rings bell along with medical workers in scrubs

Read Ciampo’s full message on her personal blog.

“I really wanted to just drive home that this was an event that happened to real people and real families, and it wasn’t a one-day event. It’s been 23 years, and my family, and so many other families, are still feeling the impacts every day.”

Being away from family isn’t easy, she added. Ciampo relies on FaceTime and flies home frequently.

Megan Ciampo with her family in New York

Ciampo with her family in New York

But she’s increasingly at home in Sioux Falls too.

“The people have been so welcoming and kind. It’s also been so fun to see how quickly the city is growing,” she said.

Ciampo’s story is a powerful example of how young professionals are connecting in the Sioux Falls community, said Denise Guzzetta, vice president of talent and workforce development for the Sioux Falls Development Foundation.

“We couldn’t be happier to see how Megan is finding personal growth and professional opportunities in Sioux Falls,” Guzzetta said. “Her family’s legacy of service is something that is resonating in Sioux Falls and will even more so as people learn her background and experience. She’s exactly the sort of person we need bringing her talent and life experience to Sioux Falls as our community grows.”

For Ciampo, “I’m excited to see how that continues and am excited to have it as part of my story,” she said. “I have absolutely no idea what to expect in the next few years because I couldn’t have predicted the last few years!”

To learn more about making Sioux Falls part of your story, email deniseg@siouxfalls.com.

From Coyotes QB to USD Foundation CEO, leader to share insight on building workplace culture

If you want a unique perspective on leadership, ask a quarterback.

For football player turned USD Foundation president and CEO Noah Shepard, life on and off the field has provided valuable insight into leading teams and fostering culture.

Noah Shepard playing football

Shepard, a Colorado native, first stepped into South Dakota for a recruiting visit at USD, which led to four years as the Coyotes’ quarterback and a first job playing football professionally after graduation in 2010. He briefly joined the Green Bay Packers before playing in the Canadian Football League.

Noah Shepard playing football

Shepard returned to his alma mater in 2021 as a campaign director for the USD Foundation, before being promoted to vice president of development in 2022 and assuming the role of president and CEO earlier this year.

In between, his career took him to Molson Coors in Colorado, where he helped lead a team during a major beverage industry merger, and to Amazon, where he served in management roles during company growth spurts.

“Along the way I gained different perspectives on business from really smart folks and had great mentors,” he said. “I was fortunate and blessed to have the opportunity to work through these growth periods, but my heart has always been here since I left.”

His wife, Abby, is a South Dakota native and USD graduate, and they were eager to raise their three kids here.

“I’m forever grateful for what USD has done for my wife and myself,” Shepard said. “When they reached out to see if I wanted to come back, I said there really wasn’t anything to negotiate because I wanted to be here.”

Shepard will be one of four panelists sharing perspectives on the topic “Microcultures Matter: Tailoring work environments for employee success” at the seventh annual WIN in Workforce Summit, presented by the Sioux Falls Development Foundation. The popular event will be from 9 a.m. to 3:30 p.m. Sept. 24 at the Sioux Falls Convention Center. Click here to learn more and register.

Other panelists include:

  • Brooke Fitts, First International Bank & Trust
  • Karla Santi, Blend Interactive
  • Natasha Smith, Sanford Health

The discussion will explore how strategic development of micro cultures can revolutionize talent attraction, development and retention.

“Culture gets thrown around a lot and means different things in different organizations,” Shepard said. “I’ve experienced companies that did a really good job of defining that and instilling pieces of it in their core values.”

Noah Shepard headshot

While at one point he was a young leader managing people twice his age, “I think if you instill those principles, those core values, you can really start to make some headway,” he said. “But understanding your audience and how it needs to be delivered in an appropriate fashion to sink in is something you have to be in tune with.”

Successful companies also give leaders creative freedom to build micro-cultures, he said.

USD Foundation and Alumni Association

Shepard with his team at the USD Foundation.

“As a former athlete, everything for me revolves around winning and how we define if we’re winning,” he said. “You don’t have to win every day, but you have to understand where you’re at in the current state and how we continually grow. If you instill a culture and mindset that focuses on continually getting 1 percent better, you can look back and be extremely proud of what you accomplished.”

He now leads a team of about three dozen people and is putting that philosophy into practice.

“We’re reinvigorating with a new and fresh approach and doing it in a way in which everyone in the organization knows what it takes to win at their levels and how their role plays into the greater good,” he said.

Note: Sessions at the WIN in Workforce Summit are eligible for nine SHRM and HRCI recertification credits. The Sioux Falls Development Foundation is recognized by SHRM to offer professional development credits for SHRM-CP® or SHRM-SCP® recertification activities.

If you have questions, email deniseg@siouxfalls.com. Click here to learn more and register.

Here’s a look at the full agenda.

WIN in Workforce Summit Schedule

Avera McKennan CEO talks reskilling revolution: Empowering employees for jobs of tomorrow

Think about 10, 20 or 50 years ago, and the health care field looked powerfully different.

The ways health care professionals diagnosed and treated patients were more limited, and as medicine has evolved, those working in the field have had to up-skill too.

“Simply considering the evolution of medicine and the resources we use to care for our communities, having a continuous learning and growth mindset is vital in our success,” said Dr. Ron Place, CEO of Avera McKennan, who leads a team of more than 8,200 employees.

“This often means learning to use new tools, techniques or approaches so that we can continue to stay on the cutting edge of care delivery.”

Place will be one of four panelists sharing perspective on the topic at the seventh annual WIN in Workforce Summit, presented by the Sioux Falls Development Foundation. The popular event will be from 9 a.m. to 3:30 p.m. Sept. 24 at the Sioux Falls Convention Center. Click here to learn more and register.

Place will be joined by:

  • Derek DeGeest, DeGeest Manufacturing.
  • Devin McGrew, C&B Operations.
  • Anna Jankord, Viaflex.

The panel will take a deep dive into the need to up-skill employees for the future, exploring innovative approaches, personalized learning pathways and fostering a culture of continuous learning.

We sat down with Place for a preview of how his organization is addressing the topic.

Dr. Ron Place, CEO of Avera McKennan

How is Avera McKennan specifically addressing reskilling employees? Are you offering additional or ongoing training, or what does that look like in real time?

One item that comes to mind is our virtual communication and virtual care delivery. This requires a significant shift for those used to being physically in the same space as their colleague, care provider or patient. It’s a big shift for some folks to navigate, requiring new skills, but has proven to be very beneficial, particularly in rural areas.

employee monitoring computer

At Avera, our virtual nurses are working in a new care environment, and they’re often “floating” to a variety of care units, rather than a dedicated home unit they may have historically worked in. These nurses are supporting their colleagues at the bedside with really vital tasks like medication verification, documentation and more.

Our transfer center is another area we’re shifting some crucial duties, allowing our referring physicians to devote more time to patient care while our transfer center team is able to serve as the lead communicator and facilitate appropriate transfers between specialties and facilities.

Along with positions requiring specific skills, leaders also need to evolve and enhance their abilities, especially as they are leading a growing organization or find their roles are changing. How are you developing those skills in leaders internally?

Avera has multiple leadership and mission development programs aimed at setting employees and leaders up for future growth and success. Leadership is a skill to be mastered – and giving leaders opportunities in our organization to practice those skills is important. And I think that it’s important for leaders to have their own leadership philosophy, that they write it down so it becomes “real” and they update it as they mature as leaders. We recently held a leadership discussion where I shared leadership lessons in the context of some of my favorite leadership books. Having a full auditorium of leaders show up, ask questions and engage in meaningful dialogue shows just how significant and hungry our leaders are for these opportunities.

How are you partnering with area educational institutions or other trainers to reskill within Avera?

Educational partners are critically important to Avera, and we’re being much more intentional about forming strategic partnerships that develop future workforce. The most recent examples:

  • Developed in partnership with Avera Behavioral Health, Southeast Technical College launched a new behavioral and mental health technician associate degree program in the spring of 2024, with scholarship opportunities available. As mental health techs are in high demand in the inpatient setting, this program was very much needed.
  • In an effort to support health sciences and future workforce building, Avera gifted its property at 33rd Street and Minnesota Avenue to South Dakota State University to provide them with a permanent home for its Sioux Falls-based programs in nursing and pharmacy.
  • Mount Marty University in collaboration with Avera launched a new graduate certificate in endocrinology for nurse practitioners, one of two in the United States and the only one offered in the Midwest. The hope is to enhance access to high-quality diabetes care in rural areas.
  • The Avera Academy is a nine-month collaboration between Avera McKennan, Southeast Tech and the Sioux Falls School District. Each year, 24 students interested in the field of health care enter the program from local high schools and visit facilities and departments all across Sioux Falls to see the wide range of career opportunities at Avera. The program has proven to be a great pathway into the field as 96 percent of students who have participated in the program have furthered their education in health care.

Dr. Ron Place, CEO of Avera McKennan, talks with staff

Avera McKennan is a large organization with significant resources, but do you have any advice for smaller organizations that also see a need to reskill their teams? Are there some things you do that might be replicable on a smaller scale?

Fostering an environment of leadership development and lifelong learning is something any organization can do if it truly matters to them. But it has to matter as staff quickly figure it out if it’s not really a priority. In addition, finding, reading and discussing leadership books is something that any organization can do. Being open and receptive to feedback is also important – and we can often find opportunities for growth and improvement when we truly listen.

You spoke at last year’s WIN in Workforce Summit. What were your takeaways from that event, and what value did you find in it?

Having recently relocated back to the area, I was surprised at just how big the event was and how hungry the community was for information. From the sheer number, depth and breadth of conversations to the panelists’ expertise and top-notch, plentiful questions, my expectations were wildly exceeded.

Note: Sessions at the WIN in Workforce Summit are eligible for nine SHRM and HRCI recertification credits. The Sioux Falls Development Foundation is recognized by SHRM to offer professional development credits for SHRM-CP® or SHRM-SCP® recertification activities.

If you have questions, email deniseg@siouxfalls.com. Click here to learn more and register.

Here’s a look at the full agenda.

WIN in Workforce Summit Schedule

Get to know your future workforce — and their influencers — at upcoming summit

A new generation is entering the workforce, bringing with it unique influences.

SDSU basketball coach Eric Henderson sees that firsthand on campus and on the court in Brookings.

Eric Henderson coaching SDSU men's basketball team

Henderson will be one of four panelists sharing perspectives on the topic at the seventh annual WIN in Workforce Summit, presented by the Sioux Falls Development Foundation. The popular event will be from 9 a.m. to 3:30 p.m. Sept. 24 at the Sioux Falls Convention Center. Click here to learn more and register.

Henderson will be joined by Jerry Olszewski, head football coach at Augustana University, in addition to three high school and college students.

We caught up with Henderson to learn more about the generation that he leads and that others are welcoming into the workplace.

Eric Henderson headshot

You work continually with students in Gen Z. What are some of the attributes that stand out?

The first attribute that stands out to me is the instant feedback. They’re so used to having things come to them quickly. Whether it’s their phone, the computer, the social media piece of it, they want that instant feedback, that instant gratification. So I think being able to do that for our student-athletes is really, really important, to talk about and evaluate and help instantly. And making sure they’re aware instantly is something that they can really relate to.

And then going back to the social media thing is making them feel valued. And because, OK, they’re going to post something on social media. They’re looking at how many likes they get, how many responses they get, and that can make them feel good. And so I think giving them value and making sure they understand where they stand, how you feel. And if you can do that in a positive way, it can be very, very beneficial and very helpful for your organization or for our team.

What approaches have you found that are helpful in motivating or coaching in this generation?

I think just trying to be super-positive, trying to talk about the good things that they’re doing first and then bringing up the things that they can really improve on. I think there’s so much negativity in the world. I think trying to be different, trying to make sure they understand that, hey, they have some great qualities. They have great things that they’re doing already. And then making sure you point them out. And then going into the areas of, hey, how can we get better? What are the areas that we can get better? Awesome.

Eric Henderson coaching SDSU men's basketball team

I think having purpose and showing purpose is key. We use our circle emblem with our five character traits that are non-negotiable. And I think it translates to the workforce when you build that culture, and it doesn’t necessarily matter what the values are or what those keywords are. But just having some and staying true to them I think can keep things simple and keep things going forward in the right direction. And so that’s what we’ve used. And I think it’s helped our young people, our players, not only have success while they’re here, but when they leave here, they’re able to adapt, they’re able to join a community, join an organization and be successful.

Who do you find that this generation looks to as their influencers, and why?

They probably look to their peers more than we ever had. I think generations like mine or before me, it was presidents, it was teachers, it was coaches, and I do think there’s still some of that. We are able to have influence and positive influences on young people. But I think it’s a lot broader now for the new generation. I think they’re looking at their peers and what are they doing and trying to be like them. And the social media piece where you have the influencers on, where they want to look like them, they want to do things like them. Even though there’s those influencers, how much reality is really there through the internet, through social media, and how much they can make things look different than they actually are.

As your athletes transition from players to workers, do you have any advice for employers when it comes to leading them?

I think just making sure they understand that they’re not going to be perfect. And just helping them through tough times and trying to do that in a positive way because we’ve all made mistakes. They make mistakes, and how we respond to those mistakes, and it is really how you can find success. And so I think just being understanding of that, understanding of the emotions. I think the emotions of young people now are probably as a wide array of emotions that they’re going to have as they ever have been. It’s OK more now today to show your emotions than it ever has been. And I think when I was there, you just kind of just ignored the tough times and ignored the bad feelings, and nobody ever brought them up. And I think being aware that it’s OK to bring them up now, more people are more comfortable to do that. I think it’s probably something that I would give them.

Eric Henderson holds cut-down net at Summit League tournament

As you keep in touch with former players, now alumni, are there any themes that stand out in terms of why they make their career and employment decisions? What’s maybe drawing them to certain employers, keeping them there or making them want to change course?

Being a team sport coach, I think that culture that organizations, businesses, teams, wherever our players are going, I think I always get the feedback of, well, this organization is kind of run like our team or this organization is not run like our team. It’s very disconnected, and our athletes are very team-oriented people. And so it seems like when they’re having a much better experience, when there’s a culture of togetherness, a culture of community because that’s what they’ve been used to. And so I think that’s the feedback that I’m getting from our former athletes whether they’re playing professionally overseas and trying to make a living doing that or they’re going into the business world. And they’re working for a company that whether they have it or they don’t have it, they know what a healthy culture should look like.

Note: Sessions at the WIN in Workforce Summit are eligible for nine SHRM and HRCI recertification credits. The Sioux Falls Development Foundation is recognized by SHRM to offer professional development credits for SHRM-CP® or SHRM-SCP® recertification activities.

If you have questions, email deniseg@siouxfalls.com. Click here to learn more and register.

Here’s a look at the full agenda.

Win in Workforce Summit Schedule

Workforce conference to highlight empathy-driven leadership for high-performing teams

Leaders who bring empathy to their work help create stronger teams.

But how do you go about cultivating empathy and leading with it?

Jennifer Schmidtbauer is passionate about answering that question. With more than 25 years of experience supporting people in publicly traded companies, nonprofits and government organizations, she’s now an owner at Crestcom, a talent development organization that focuses on sustained behavior change using a process that incorporates accountability and ROI measurement.

“It’s a proven approach for helping managers grow their leadership confidence and competency, so I was excited to become a Crestcom business owner in 2023,” she said.

“After many years as a formal leader myself at different professional levels in different types of organizations, I had a strong desire to leverage that experience in helping other leaders grow their management and leadership skills. Through Crestcom, I’m now able to assist companies across South Dakota in elevating team performance for achieving business results.”

Schmidtbauer will be sharing perspectives at the seventh annual WIN in Workforce Summit, presented by the Sioux Falls Development Foundation. The popular event will be from 9 a.m. to 3:30 p.m. Sept. 24 at the Sioux Falls Convention Center. Click here to learn more and register.

Schmidtbauer will be joined in her session by Robyn Ewalt, a consultant with Avera Health.

We caught up with Schmidtbauer to learn more about the leadership perspective she’s bringing to the WIN Summit.

The topic of your session is “Empathy-Driven Leadership for High-Performing Teams.” What does empathy-driven leadership actually look like to you?

In business, the job of leadership is to deliver results through your team – teams which are made of people! Empathy-driven leadership is full recognition of this humanity. Our workplaces are much more than simply places of transaction, exchanging wages for labor. Empathy-driven leadership recognizes and prioritizes the various motivators and needs we have as humans – to support and encourage people in achieving company goals. Empathetic leadership is characterized by the quality of relationships. When I see a leader who has high-trust, meaningful connections with colleagues, who expresses genuine concern for others and is responsive to them, I know they are leading with empathy.

Is empathy a skill that can be learned? If so, how do you suggest helping leaders train for it?

Yes! While research has shown the capacity of our cognitive intelligence is difficult to expand upon after age 25, our emotional intelligence has ongoing opportunity for growth! Empathy is a component of EI. It’s aided by self- and social awareness and choosing to manage our behaviors for optimal relationship outcomes. There are several ways to “train” for it, but it begins with recognizing our own emotions, as well as how others might be feeling. You use that knowledge to put yourself in someone else’s shoes and connect meaningfully through listening and nonjudgmental responses. It’s not easy for a lot of us at first, but with practice, it becomes more natural. Empathy asks us to focus our attention on others, resisting the demands of our own ego and impulses.

What are the benefits of empathy-driven leadership for organizations?

We’ve heard the platinum rule is “treat others the way they want to be treated,” and empathetic leadership is about adapting your leadership style to the needs of your team – how you can best support them in the ways they find most motivating. If you go back to “the job” of leadership – achieving results through teams – then the best way to inspire the outcomes you need is to have each person working from a place of personal purpose and fulfillment. When a leader is able to help someone tie their personal success to the company’s success, you have a highly accountable and engaged organization. This is what empathetic leadership can create!

What would you say to leaders who, for whatever reason, see empathy as a potential sign of weakness?

I’d first have a conversation about what empathy is as perhaps it’s being misunderstood. Empathy is not about being “soft” or “not strong,” and it doesn’t neglect the need for accountability. It’s more about acknowledging that people aren’t machines, and if you value productivity, it’s important to set people up for success. Peter Drucker once wrote that it’s much easier to engineer technology than it is to engineer people. Emotions are part of the human software, and we can’t ignore the impact they have on us all day long. If a leader isn’t comfortable with empathy but is willing to learn for their own growth and advancement of their team, there are plenty of great coaches, courses and resources out there to help. The most successful companies are investing in empathetic leadership, and if your organization wants to be competitive, it’s a skill that can’t be ignored.

Formal leadership is a tough job, and it’s a never-ending growth journey. Leaders: Have some empathy for yourself as you navigate your role, and seek out support and perspective from other leaders. WIN will be a great place to do that!

What other “soft skill”-type qualities do you see today’s talent seeking in their leaders?

Many of these qualities are extensions of empathetic leadership. People desire leaders that demonstrate active listening, act on feedback, promote unity and collaboration, acknowledge hard work and who are both personally accountable and able to hold others accountable. All of these attributes require a genuine interest in team members’ lives and challenges at work and understanding their point of view. I see these qualities being in alignment with the work-life balance expectation people have of their employers as well.

Note: Sessions at the WIN in Workforce Summit are eligible for nine SHRM and HRCI recertification credits. The Sioux Falls Development Foundation is recognized by SHRM to offer professional development credits for SHRM-CP® or SHRM-SCP® recertification activities.

If you have questions, email deniseg@siouxfalls.com. Click here to learn more and register.

Here’s a look at the full agenda:

Win in Workforce Summit Schedule

This summit will explore the ‘great reset’ in the workforce

Written by Sioux Falls Simplified and originally published on sfsimplified.com.

Simplified: The seventh annual WIN in Workforce Summit will give attendees space to discuss what people are looking for in a post-pandemic workplace, the future of hybrid work, and how creating company culture is intentional.

Why it matters

  • The Sioux Falls Development Foundation hosts the WIN in Workforce Summit each year as a way to bring the business community together to talk about the different roles everyone plays in not only workforce but also in economic development.
  • This year’s theme is “The Great Reset,” with the goal of looking at how coronavirus changed the workforce, as well as what the future of work looks like now that the pandemic is in the rear view mirror, said Denise Guzzetta, vice president of talent and workforce for the Foundation.
  • The summit will also focus on the importance of empathy-driven leadership, up-skilling the workforce and the importance of creating a work culture that fosters emotional connections.

“We know that we can’t take things for granted,” Guzzetta said. “People are bringing their entire selves into work, and we also know people want to work for organizations that provide meaningful work where they can make an impact.”

Tell me more about the summit

The summit will take place Tuesday, Sept. 24 at the Sioux Falls Convention Center.

Keynote speaker Ben Utecht will kick off the event with a talk entitled, “Believe in Culture.” Utecht is a former football player and Super Bowl Champion who transitioned to the corporate world as Chief Culture Officer for True North Private Equity.

  • Utecht will talk about how culture is intentional, and it’s something companies can invest in, make changes and solve.

In addition to the keynote, the summit will feature six different breakout sessions, with topics ranging from leadership styles to hybrid work to the “re-skilling revolution.”

You can see a full schedule of events here:

Win in Workforce Summit Schedule

What’s new this year?

This year’s summit will include a “Meet your future workforce” panel featuring workers who are 20 years old and younger.

“This new generation, they’re very boots-on-the-ground, very pragmatic,” Guzzetta said.

The event will also include a lunchtime talk about a day in the life of a remote worker and what it’s really like to manage working from home full-time.

Additionally, the summit will close out with a session discussing artificial intelligence. Attendees will hear from experts offering different perspectives on AI, from a legislative standpoint to a legal standpoint to employers to users.

How to get tickets

You can get tickets here for the one-day summit, which will run from 9 a.m. to 3:30 p.m. Tuesday, Sept. 24 at the Sioux Falls Convention Center.