Community identity research process invites resident input

An initiative to develop a new visual identity that can represent the entire city of Sioux Falls is underway and the public is invited to participate via an online community survey.

The City of Sioux Falls, the Sioux Falls Area Chamber of Commerce and the Sioux Falls Development Foundation have partnered with North Star Place Branding & Marketing to develop an integrated visual identity for Sioux Falls. It will be used to market the area to visitors, residents and businesses in the year 2020 and beyond.

Community input is an important first step in the development process for the new visual identity. A customized community survey is now open to the public at The questionnaire has been carefully crafted to determine Sioux Falls's strengths, weaknesses, challenges and opportunities. The feedback from residents will help inform the process of shaping a new visual identity for the community.

Sioux Falls Mayor Paul TenHaken said, "We want to hear from everyone in Sioux Falls about what they believe defines our community. This collaborative process will yield insights about what sets us apart from other communities and help us to better tell our story."

North Star has worked with more than 250 communities across North America and founder Don McEachern stresses the importance of insights gleaned from community members. "One of the best places to find what differentiates a community is in the hearts and minds of the people who call Sioux Falls home," he said.

All who live and/or work in Sioux Falls are invited and encouraged to participate in the survey. In addition to the online survey, a printed version is available for pick up at the Sioux Falls Area Chamber of Commerce and the Sioux Falls Development offices at 200 N. Phillips Ave., Sioux Falls. The survey must be completed and submitted by October 16.

To learn more about the visual identity initiative visit

Jennie Doyen, Marketing & Communications Director
Sioux Falls Area Chamber of Commerce
(605) 373-2054 |

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