Showcasing Sioux Falls in 2025: A Year of Growth and Outreach

The Sioux Falls Development Foundation is closing out its fiscal 2025 marketing campaign with one clear mission: to make sure decision-makers across the country see Sioux Falls as the best place to expand, innovate, and invest. This year’s efforts focused on connecting with site selectors, corporate location advisors, and industry influencers who play a major role in guiding business expansions.

Telling the Sioux Falls Story
The Foundation continues to share news and insights through a newsletter with branded infographics, sent quarterly to a national audience of site consultants. Each edition spotlights business growth, available real estate, workforce strengths, or policy updates that make Sioux Falls stand out; showcasing key accolades, national rankings, and the city’s infrastructure advantages. These eye-catching visuals make it easy for busy decision-makers to see why Sioux Falls is a smart choice.

Expanding Regional Awareness
Closer to home, the Foundation used targeted radio advertising in Minnesota and western Wisconsin. These campaigns highlight Sioux Falls’ affordability, skilled workforce, and easy access to major markets. Messages designed to reach regional brokers and business leaders who are already familiar with the Midwest advantage.

Building Partnerships and Connections
Relationships remain at the heart of business development. That’s why the Foundation is sponsoring key industry groups such as the SIOR Minnesota-Dakotas Chapter and the NAI Global Midwest Regional Event. These partnerships provide valuable opportunities for networking, branding, and one-on-one conversations with top real estate professionals and consultants.

Showcasing Sioux Falls on the National Stage
Throughout the year, Sioux Falls was represented at major national events. In June, the Foundation joined Dakota State University and the Governor’s Office of Economic Development in Washington, D.C. for the AI Expo, where Sioux Falls was positioned as a new frontier for innovation. In July, the team traveled to Beaver Creek, Colorado for the Logistics Development Forum to highlight Sioux Falls’ strengths in transportation and distribution. December brings Area Development’s Consultant Forum in Fort Lauderdale, where national site consultants gather for high-level discussions about business growth.

In addition, the Foundation will take part in a targeted site selector trip to Greenville, South Carolina, working side by side with South Dakota’s economic development delegation to personally share Sioux Falls’ advantages.

A Year of Momentum
From newsletters and infographics to radio ads, partnerships, and national events, the Development Foundation is working on multiple fronts to keep Sioux Falls in front of the people who influence business decisions. Each effort reinforces the same message: Sioux Falls is a premier destination for companies looking for opportunities, innovation, and long-term success.