WORKFORCE GUIDE FOR GENERATION Z

Greta Stewart Headshot

Greta Stewart – Governor’s Office of Economic Development (GOED)

Greta Stewart has over 20 years in the public relations and marketing industries in South Dakota’s largest city, Sioux Falls. She holds her degree from South Dakota State University in Journalism and Advertising and has expertise in creative copywriting, video production and marketing strategy. She currently serves as the marketing director for the South Dakota Governor’s Office of Economic Development, overseeing the overall communications including brand, media/public relations, website, editorial and digital content, graphic design, social media and digital marketing. Greta works closely with the deputy commissioner, directors, staff, and other state offices to ensure effective and streamlined messaging is being sent. In her spare time, you can find Greta in downtown Sioux Falls, spending time with her two kids (Aiden, 12; Drew, 8) or enjoying a round of golf throughout the state’s many beautiful courses.


Josh Muckenhirn

Josh Muckenhirn – ISG

Josh Muckenhirn is an architect with ISG in Sioux Falls. He grew up in Delano, Minnesota, and attended North Dakota State University in Fargo where he received his Master’s of Architecture and minor in Business Administration. He then moved to Grand Forks, North Dakota, and lived there for about three years. Five years ago, he moved to Sioux Falls and fell in love with the city and community. He and his wife, Katie, enjoy hanging out downtown, spending time with friends and family, and traveling. He’s also an active member of the Sioux Falls Young Professionals Network (YPN) and currently serves as chair of the organization. In his free time, he enjoys golfing, fitness, and baking bread.


Brittley Minnaert

Brittley Minnaert – USD BEST Program

Brittley Minnaert is a student at the University of South Dakota located in Vermillion. She is pursuing a bachelor’s degree in Marketing from the Beacom School of Business while developing her Spanish skills through a minor. As a student, she is working towards developing business skills and gaining as much knowledge through the resources provided at USD. She is currently taking part in the BEST SF Internship Program that allows her to apply the knowledge gained in class toward real business problems. While she is not studying, she enjoys taking Irish dancing and yoga classes, participating in Pi Sigma Epsilon (USD business club), working for USD Sports Marketing & Video, and being with friends and family.


Nathan LaCroix

Nathan LaCroix – Avera Health

Partners closely with Talent Acquisition staff and hiring leaders to understand staffing needs and then develop and implement a proactive, innovative sourcing strategy focused on critical, difficult and visible roles in a service line.  Ensures consistency of employer brand to attract and recruit diverse, top talent. Creatively source, assess qualified candidates to be referred as candidates for open searches including networking and cultivating a talent pipeline. Also anticipates industry trends and utilize labor market information to ensure best in class candidate sourcing.

My early experience with healthcare exposed me to the different perspectives and ignited a passion for bringing quality care to patients. To do so, I love building a pipeline by empowering fellow young professionals: from conducting career counseling; to helping college students and recent graduates navigate their early careers.

I am inspired by the exploration of Gen Z/Millennials/Emerging adults – what they’ve been told about work; what attracts them to positions; and what drives them to excel.


Breanne Lynch

Breanne Lynch – Harrisburg School District

Breanne Lynch serves at the Career and Education Coordinator for the Harrisburg School District. Mrs. Lynch has nearly ten years of educational experience, before entering the education field she studied business and marketing at Morningside University and then earned her Master’s in Education from the University of Sioux Falls. In various business and teaching roles Mrs. Lynch has been able to see the need for direct career and technical education skill attainment to help development the next generation of workforce. In her current role at Harrisburg, she builds business and community partnerships to benefit all learners K-12, coordinates career development experiences, and helps connect learners and educators to the greater Harrisburg community.