Rock Nelson Hero Image


South Dakota International Marketing Director

Rock is a 4th generation Sioux Falls native and graduate of Augustana University. After having worked for his family’s food service business for a number of years he created Northern Plains Recycling, Inc. in 1990. During this time he developed relationships with and shipped 6 – 7 semi loads per day and 1 railroad boxcar per day to 26 U.S. paper recycling mills. Some of his firm’s product was exported to Japan, Mexico, Korea, China, Taiwan and Canada. Since selling his firm in the late 1990’s, Rock has served as International Trade Director for 20 years.

He is responsible for helping local, regional and businesses statewide to develop their growth internationally by aiding them with their importing and exporting needs. He also helps them to clear their imported products through the U.S. Customs & Border Protection’s Port #3502 in Sioux Falls. His services consist of soliciting and negotiating competitive air and ocean freight and customs brokerage rates, finding lost freight and documents, assisting with insurance claims, sourcing overseas made products, researching